DCNF: Scripps Networks Spotlights Programming for ulive and TV Network Sites

/ Apr 30, 2014

ulive

At its first ever Newfront presentation, Scripps Networks Interactive will showcase an array of web series produced for its lifestyle video platform ulive, as well as websites for SNI television channels like HGTV, DIY Network, Food Network, Cooking Channel, and Travel Channel.

“Everyone knows Scripps Networks is the leader in lifestyle content on TV, and now we’re making a big investment to be the leader in digital as well,” said Beth Lawrence, executive vice president of digital ad sales for Scripps Networks Interactive, in a statement.

Shows on ulive include the previously announced “Secrets of a Super Aunt,” hosted by interior designer and HGTV personality Sabrina Soto, “The Lo Down” (working title), and the Tara Stiles-hosted “Yoga Rebel,” which will return for a second season this year.

In “Secrets of a Super Aunt,” Soto shares tips on fun kid-friendly activities. “The Lo Down,” hosted by Lo Bosworth, focuses on style tips, while in “Yoga Rebel,” Stiles “explores what it truly means to make your own rules and live a healthy, balanced life.”

Overall, SNI said it plans to offer more than 50 new and returning series on ulive this year. Per the company’s strategy, shows on ulive feature SNI’s television talent as well as “digital influencers” in the lifestyle category.

SNI is also producing a slate of web shows that serve as companions to its hit TV fare. For instance, “Star Salvation” will run parallel to season 10 of “Food Network Star,” giving eliminated finalists the opportunity to get back on the TV show. (It’s similar to what Bravo does with the Emmy-winning “Top Chef” and “Last Chance Kitchen.”) “Star Salvation” will be available on FoodNetwork.com.

Other web companions include “Chopped After Hours,” in which “Chopped” judges are challenged to cook with crazy ingredient combinations.

“Bobby Flay Fit,” a web series hosted by the famous chef in which he shares tips on exercise, healthy living, and eating, is moving to television. In a Food Network first, the TV show will launch a four-episode TV version of the show in early 2015.

For the Cooking Channel, SNI has two web shows: “Two Tops,” about the places where food and pop culture intersect, featuring celebs like chef Justin Warner and supermodel Chrissy Teigen; and “Fodder,” a food sketch-comedy series that features the likes of “SNL”’s Sasheer Zamata. “Fodder” has ran for multiple seasons on CookingChannel.com and the network’s YouTube channel.

HGTV.com will offer “Toddler vs. Toddler,” a humorous take on HGTV’s “Brother vs. Brother” where the TV show’s Scott brothers mentor separate teams of toddlers “in the ultimate renovation rivalry.”

On DIYNetwork.com, one-hit wonder Vanilla Ice will host “Ice Goes Digital,” while Run DMC’s Rev Run and his wife Justine Simmons will star in “Rev & Justine.”

Aside from these original series, HGTV.com and DIYNetwork.com offer “thousands” of how-to and project videos.

And finally, SNI’s Travel Channel is expanding its commitment for original online programming. The network will produce nine new original series in the coming year, and has renewed four existing web-shows including “A Day in the Life” and “Host’s Hometown.” Much like ulive, shows on TravelChannel.com will feature network hosts as well as new “in-the-know” guides, who spotlight cool places to visit and what to do when you get there.

Tags: , , , , , , , , , , ,


shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

 
People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

 
George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

 
Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...