Seinfeld’s Acura Ads Accompany ‘Comedians in Cars’ Season Four
Following his season three precedent, Jerry Seinfeld again brings comedy to the sponsors of “Comedians In Cars Getting Coffee.” In writing the Acura advertisements that fall at the beginning and end of each episode in season four, Seinfeld makes sure that the series’ viewers are entertained even during the pesky commercial breaks that people seem to complain about more online than they do on the television.
In the third season, Seinfeld-scripted Acura ads captured the tradition of 1960s car commercials “hosted” by corny announcers and featuring comparisons to even more impressive vehicles (i.e. airplanes). The ridiculous parodies shown in the Acura ads sandwiching episode of “Comedians In Cars” have now evolved into a new campaign, in which a fictional car salesman closes each ad with the tagline, “I sell cars; you sell you.”
Having signed on as the exclusive sponsor of the web series on Crackle, Acura will remain so for seasons six through nine. In fact, according to Advertising Age, Seinfeld stated, “I don’t think I’d be doing the show at this point if it weren’t for Acura.”
The sponsorship also includes product placements in “Comedians In Cars” episodes, as in season four’s episode one featuring Sarah Jessica Parker, in which a cop stops Seinfeld and Parker to literally announce the product placement.Tags: Acura, brand sponsorships, Comedians in Cars Getting Coffee, comedy, Crackle, Jerry Seinfeld, original web series, Sarah Jessica Parker