Shocker: YouTube Tops Nielsen’s ‘Entertainment’ Rankings for January

/ Mar 7, 2014

youtubeQ&A

In news that really shouldn’t surprise you, YouTube was the most popular “entertainment destination” for US web users in January, according to new data released by Nielsen. The video site reached just a hair under 110.7 unique visitors during the month. Visitors were also likely to come back, averaging 12 visits in January.

Overall, 198 million Americans accessed the web via their computers in January, says Nielsen. That’s down 5% from 2013, but time-spent surfing the web increased to 29 hours 43 minutes, up half-an-hour versus last year.

The most popular things for Americans to do when surfing the web — consuming entertainment. In January, 167 million US web users visited websites in the entertainment category, of which, again, YouTube is the biggest. These users spent more than 7.5 hours on such sites, up nearly half-an-hour compared to the monthly average.

Outside of YouTube, two other popular online video-only companies made Nielsen’s top 10. Netflix reached more than 27 million unique visitors on the web, while VEVO reached nearly 23.6 million. (If you’re wondering about the discrepancy between Nielsen’s numbers for Netflix and Netflix’s US subscriber numbers — one possible explanation: A decent number of people are watching Netflix on non-computer devices.)

Here’s the full top 10 if you’re too lazy to click the above link:

nielsenwebnumbers

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