Short-Form Videos…on Netflix?
Maybe! Netflix is testing an update to its streaming service that would allow users to watch a variety of short-form clips of film and TV titles in its catalog.
According to GigaOm, Netflix is considering adding this feature to its streaming service in an effort to meet increased mobile consumption among its viewers.
The issue is, on smaller mobile devices like smartphones, users are accustomed to watching bite-sized content, something which Netflix currently doesn’t offer. In fact, research conducted by Netflix showed that 87% of all mobile sessions last less than 10 minutes. The shortest content Netflix currently has are 22-minute episodes of various TV shows.
Which brings us to this feature, which is testing well according to Netflix design manager Dantley Davis. If Netflix chooses to include such an update in future versions of its mobile apps, GigaOm reports that the shorter content could appear within its own section. One possible title for this section is “Have five minutes?”
Bear in mind that this doesn’t mean Netflix is looking to enter the space that open video services like YouTube and Vimeo occupy. The service won’t soon be offering users the ability to upload and stream their own videos. This update is more in the manner of what Hulu already offers, the chance to watch your favorite scene instead of having to sift through an entire episode to get to it.
And with Netflix’s recent update that gives users the chance to privately recommend individual videos to their Facebook friends, this feature could prove to be very popular among Netflix users.Tags: mobile video, Netflix, Short-Form Content