Showyou Links Up with Chromecast, Simplifies Channel Business for Creators

/ Mar 25, 2014


In the past year, mobile video platform Showyou has pivoted its strategy from being strictly a video-discovery guide to “a personalized internet TV service.” Essentially, the app wants to be the place to discover and watch web video content, and thinks the best way to go about it is by offering a viewing experience that’s similar to TV.

Following this thread, Showyou’s last app update introduced a continuous stream of content to the app’s home-screen. Users who open the app now immediately have access to a never-ending stream of videos, stitched together based on the channels they subscribe to and the videos they and their social connects have watched, liked, and shared.

Today, Showyou is taking the next step to becoming an internet TV service for web video. Both iOS and Android versions of the app now support Chromecast, the connected-TV platform from Google.

“We think this combination — Showyou and Chromecast — will give people a taste of what the future of TV might look like,” says Mark Hall, CEO of app-maker Remixation. “A service personalized to your tastes and interests, where you control the programming lineup, but that is as simple to use and watch as TV.”

That’s not the only update to Showyou, though. The service is also rolling out new, personalized category channels. So instead of clicking on the News channel and watching all sorts of news videos, Hall says Showyou will now populate the channel with a “programming lineup” that’s customized based on the channels the user follows as well as the “activity” of other users on the app. Here, again, content will be presented in a continuous, keeping in line with the company philosophy.

The final update to Showyou is geared toward creators on the service. Last summer, Showyou launched its channels business, allowing creators of all types to upload, distribute, and in some cases monetize videos via the service.

The launch was followed by a “slow start,” according to Hall, who confesses that the company made it difficult for creators to try the platform for free. “We’ve made changes so that it works more like WordPress and other popular publishing services,” says Hall now, “where you can get started without any cost and then and upgrade to the premium services, for example support for advertising, as you need them.”

The business has picked up recently, adds Hall. “Our top channels are now getting significant monthly views, and significant internet publishers are now reaching out to us looking to bring their programming to Showyou.”

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