Showyou Links Up with Chromecast, Simplifies Channel Business for Creators

/ Mar 25, 2014

showyou3

In the past year, mobile video platform Showyou has pivoted its strategy from being strictly a video-discovery guide to “a personalized internet TV service.” Essentially, the app wants to be the place to discover and watch web video content, and thinks the best way to go about it is by offering a viewing experience that’s similar to TV.

Following this thread, Showyou’s last app update introduced a continuous stream of content to the app’s home-screen. Users who open the app now immediately have access to a never-ending stream of videos, stitched together based on the channels they subscribe to and the videos they and their social connects have watched, liked, and shared.

Today, Showyou is taking the next step to becoming an internet TV service for web video. Both iOS and Android versions of the app now support Chromecast, the connected-TV platform from Google.

“We think this combination — Showyou and Chromecast — will give people a taste of what the future of TV might look like,” says Mark Hall, CEO of app-maker Remixation. “A service personalized to your tastes and interests, where you control the programming lineup, but that is as simple to use and watch as TV.”

That’s not the only update to Showyou, though. The service is also rolling out new, personalized category channels. So instead of clicking on the News channel and watching all sorts of news videos, Hall says Showyou will now populate the channel with a “programming lineup” that’s customized based on the channels the user follows as well as the “activity” of other users on the app. Here, again, content will be presented in a continuous, keeping in line with the company philosophy.

The final update to Showyou is geared toward creators on the service. Last summer, Showyou launched its channels business, allowing creators of all types to upload, distribute, and in some cases monetize videos via the service.

The launch was followed by a “slow start,” according to Hall, who confesses that the company made it difficult for creators to try the platform for free. “We’ve made changes so that it works more like WordPress and other popular publishing services,” says Hall now, “where you can get started without any cost and then and upgrade to the premium services, for example support for advertising, as you need them.”

The business has picked up recently, adds Hall. “Our top channels are now getting significant monthly views, and significant internet publishers are now reaching out to us looking to bring their programming to Showyou.”

Tags: , , , , , , , ,


shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

 
Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...

 
univision

Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

 
People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

 
George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

 
Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...