Simon’s Cat Has a New Home at Channel Frederator Networks

/ Feb 19, 2014

simonscat

The Channel Frederator Network, an animation MCN from Fred Seibert’s Frederator Studios, has signed Simon’s Cat, the second-most popular toon channel on YouTube.

Simon’s Cat, which tells the ongoing adventures of a cat who is always trying to get fed, boasts more than 2.77 million subscribers and 470 million total views to date. The channel was formed by British animator Simon Tofield in 2008 following the release of his animated short films, “Cat Man Do” and “Let Me In.”

Going forward, the Channel Frederator Network, which averages more than 30 million views per month across its network of 130 channels, will oversee ad sales and distribution for “Simon’s Cat” on YouTube. This includes using YouTube’s TrueView ad service to bring new audiences to the channel, as well as spotlighting the web series on the MCN’s main channel. Other tactics Channel Frederator Network will look to employ include using TrueView and Adwords to drive sales of “Simon’s Cat” merch.

In addition to being the title of a popular web series and YouTube channel, Simon’s Cat is also the name of a company founded by Tofield to manage the entire brand. The company oversees production of the show and distribution to linear channels in international markets, as well as books, apps, and various licensed products based on the show and its star cat.

Other top channels on the Channel Frederator Network include Cartoon Hangover (which offers shows like Pendleton Ward’s “Bravest Warriors” and Natasha Allegri’s “Bee & PuppyCat”) and Jason Steele’s FilmCow Channel (“Charlie the Unicorn,” “Llamas with Hats”).

Tags: , , , , , , , , , ,


Webby Awards took place last night!

Five Branded Content Takeaways From the Webby Winners

 
YouTube Money

YouTube Cries Uncle: Videos Will Earn Revenue While Content ID...

 
Jonathan Skogmo, Jukin Media

Power Sixer: Meet Jonathan Skogmo, Jukin Media’s King of...

 
DreamWorks Animation

Controlling Interest in AwesomenessTV in NBCUniversal’s...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Wet Hot American Summer Netflix

Netflix Orders More ‘Wet Hot American Summer’

 
Judy McGrath Astronauts Wanted

Power Sixer: Meet Judy McGrath, Astronauts Wanted’s Lead...

 
Amina_Canter_VideoInk_300x250

Digital Dealmaker Amina Canter Is Bringing Traditional Chops to...

 
Studio71 Paramount

Digital Influencer Features Make the Majors with...

 
JC_Cangilla_VideoInk_300x250

Who’s the Man Behind Newform Digital’s Many Deals?...

 
Machinima hired James Glasscock as SVP of Strategy and Business Development

Questions & Answers with 2016 Digital Dealmaker James Glasscock

 
Univision Creator Network

Univision Creator Network Now Has Beauty and Fashion Vertical

 
Flula Borg

YouTube Music Star Flula Borg Signs with Studio71

 
Susanne Daniels

Power Sixer: Meet Susanne Daniels, the Force Behind YouTube Originals

 
JimmyMaymann

Power Sixer: Meet AOL’s Global Kingpin Jimmy Maymann

 
Dealmakers2016_600x250

Introducing the 2016 Digital Dealmakers

 
kendall_rhodes01

Dealmakers 2016: Kendall Rhodes from Untitled Entertainment

 
PowerSixer2016

Introducing the 2016 Power Sixers!

 
FilmStruck

Turner Teams with Criterion for FilmStruck SVOD Service...

 
Jason Goldberg STX Entertainment

STX Taps ‘Punk’d’ Creator Jason Goldberg to...

 
oculus for consumers

How quickly will online video transition to VR?

 
Bret Easton Ellis Fullscreen

‘American Psycho’ Author Bret Easton Ellis Signs Up...

 
Netflix_new

Netflix Begins Production on ‘Okja,’ Sparks...

 
walkinthewoods3-xlarge

Amazon Signs Multi-Year Output Deal with Broad Green Pictures

 
DollarsMoving_VideoInk_300x250

Why Getting TV Dollars to Go Online Is Easier Than You Think

 
INTX_300x250_VideoInk

Why Disruption Is the New Best Friend of the Online Video and TV...

 
Tyler James Williams RePlay New Form Digital Go90

Ex-‘Everybody Hates Chris’ Star Talks Going Mobile...

 
All Def Digital

All Def Digital Launches In-House Creative Agency Targeting...

 
Facebook Live Cafe Latte Tastemade 2

Because It’s Facebook, Stupid: Why Facebook Live is...

 
TrevorStevens_VideoInk_300x250

‘Rock Steady Row’ Feature Gets Picked Up By SUPERGRAVITY

 
Bryan Cranston, Eric Berger, Kate Bosworth and Dennis Quaid at Crackle’s upfront presentation held at the New York City Center on April 20, 2016.

Crackle Unveils Originals Slate, ‘Break-Free’ and...

 
NathanBrown_VideoInk_300x250

Nathan Brown Lands at Discovery Digital Networks

 
RYOT

AOL Acquiring VR Studio RYOT to Bring Immersive Video to...

 
Abrams_Talent_300x250

Abrams Artists Adds Two Talent To Alt Programming Roster

 
Seeso_Logo_VideoInk_300x250

NBC’s Seeso Looks to Boost Audience Via Amazon Prime Deal

 
Tidal

Tidal Announces New Original Series With BET —...

 
Microsoft Pulse

Microsoft Wants Companies to Take Video Pulse to Measure Engagement

 
SawyerHartman_200x200

Exclusive: Sawyer Hartman Signs with Untitled Entertainment

 
Let's Play Live The Documentary Rooster Teeth

Rooster Teeth Mounting ‘Let’s Play Live’ Tour...

 
Snoop Dogg

All Def Digital Gets Toasty with Snoop Dogg on ‘Def...

 
Netflix_new

Netflix Goes Canadian with ‘Travelers’ Sci-Fi Series