‘Snowpiercer’ Finding Success on VOD Services

/ Jul 21, 2014

Snowpiercer

By Robert Workman

Sometimes, movies just manage to do better on the home video front, either as an on-demand release or through sales in Blu-Ray or DVD formats. One movie that proves this theory is “Snowpiercer,” the American language debut of Korean director Bong Joon-ho.

The movie got a limited theatrical release a couple of weeks ago, and opened to rave reviews, with many noting the strong performance of such leads as Chris Evans (“Captain America: The Winter Soldier”) and Jaime Bell. However, just two weeks later, the film has been released on the on-demand front, available for download through iTunes, cable providers, and a number of other services. And, surprisingly enough, it’s finding more success on that front.

As part of RADIUS-TWC’s distribution plan for the film, “Snowpiercer” managed to make an estimated $1.1 million from video on-demand sales over the weekend, earning nearly twice as much as the $635,000 it cleaned up in theaters. While those numbers pale in comparison to “Transformers: Age of Extinction”‘s $100+ million opening a few weekends ago, it’s still an interesting business statistic.

“From a layman’s perspective, these numbers are possibly not that interesting,” said RADIUS-TWC co-president Tom Quinn. “But from an industry perspective, it’s a game changer.”

VOD works as a cheaper and more profitable alternative to most filmmakers these days, especially “indie” producers. “That $1.1 million gross is actually worth almost double to me in terms of how it nets out in our bottom line,” said Quinn.

Promotion plays a big part in the movie’s success as well. “We are being promoted on TV, but we are being promoted on TV to consume,” continued Quinn. “We have a TV campaign, but it’s in service of actually selling the movie to be purchased. That’s very different.”

Usually, movie-to-home releases span a much larger ratio, around three months or so. But Quinn stands behind the company’s decision to go with VOD instead of theaters. “Should we have opened larger (in theaters)?” he asked. “Possibly. It’s a fair discussion for us to consider, but I also feel like in some respects we absolutely nailed the timing from our original theatrical launch to our debut on VOD.

Don’t be surprised if other studios manage to follow “Snowpiercer”‘s example.

Source: Entertainment Weekly

This article was originally published on alistdaily.com, the insiders’ source for editorial focused on entertainment marketing news and content partner with VideoInk. Follow us on Twitter @alistdaily or subscribe for the latest news, data and more in your inbox.

How do you get an influencer’s audience to advocate your brand? [a]list summit: Influencer Marketing is coming up on July 31st in Los Angeles. Meet, share, and shape the future of marketing. Get more information about [a]list summit here.

 

Tags: , , , , ,


time-inc-jash

Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

 
Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round