Sony CEO Says There Is No Cable Versus Streaming TV War

/ Oct 4, 2013


Everyone loves to pit emerging technology against its predecessors. The crossbow versus the sword, records versus CDs, Segways versus walking — okay, maybe not the last one. Much like some kind of karate master, new tech must, in the public’s mind, defeat the old tech that inspired it in order to be considered a total success.

Case in point: streaming internet TV versus standard cable TV. Across the web, journalists, casual observers, and analysts are working themselves into a furor over when and if streaming services like Netflix and Hulu will dethrone the king of entertainment, cable TV. It has everyone guessing and tossing their proverbial hats in the ring.

Well, everyone except Sony Entertainment CEO Michael Lynton.

In a recent interview with BBC Future, Lynton expressed his belief that the war between cable and streaming TV was anything but. According to Lynton, streaming services are strengthening cable TV and making it significantly more vibrant. The Sony CEO explained that streaming TV offered viewers “catch-up TV,” which allows them to stay current on new programs. Previous to streaming services, Lynton explains, if viewers missed an early episode of a TV show, the chances that they would drop off the show were heightened. With Netflix and Hulu, however, viewers have access to backlogged episodes, which they can catch up on then watch new episodes in real time.

It’s an interesting theory Lynton is presenting, especially as it hypothesizes that increased viewing will attract better writers and directors, which will bolster cable TV as a whole. Much of this, Lynton says, will be because of the catch-up watching nature of streaming TV. It is a theory that not only negates the semi-overblown war between streaming and cable but also one that suggests that Netflix and Hulu-style platforms are, in fact, making cable stronger.

And although Netflix is presented as a different platform in most cases, the streaming service views itself as less of a TV replacer and more of a channel itself. Much like HBO, Netflix has a host of (now Emmy-worthy) original shows. The streaming service has also expressed a desire to become the next HBO-like network even going as far as launching natively on a handful of European set-top boxes.

Lynton’s stance on cable thriving isn’t totally unfounded. A recent PricewaterhouseCoopers survey showed that cable is still king. The survey, which was conducted to measure streaming versus cable audiences, showed that cable is still used by 70% of content-seeking audiences versus Netflix’s 56%.

According to the survey, cable is winning the war. However, for Lynton, there was never any war to begin with.

Tags: , , , , , ,

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...