Sony Pictures Animation to Fund 12 Animated Shorts with Fred Seibert
Sony Pictures Animation has teamed with animation legend Fred Seibert to launch “Go! Cartoons,” a new digital incubator aimed at giving up-and-coming animators the chance to bring their ideas to life.
Per the deal, Sony Pictures Animation plans to fund 12 animated shorts (five minutes in length). These shorts will debut — a new one every month — on the Cartoon Hangover YouTube channel, which anchors Seibert’s Channel Frederator Network with more than 1.3 million subscribers.
One of the shorts will then become a limited series for the Cartoon Hangover channel.
“This is a great opportunity for Sony Pictures Animation to find new talent that might not emerge from more traditional platforms,” said Bob Osher, president of Sony Pictures Digital Productions, in a statement.
Osher also cited Seibert’s track record in animation as a reason for launching the incubator. Seibert has been behind some of the most popular animation series of all time, including “The Powerpuff Girls,” “The Fairly OddParents,” and “Adventure Time” — all of which have come out of some type of incubator program, Osher said.
“We’ve discovered amazing young talent through these unique incubators, and for the artists, this is an easier way to be seen,” said Seibert. “For Sony Pictures Animation, it provides different methods to develop projects. And for Cartoon Hangover, it’s a great way to shake the trees for new talent thanks to the involvement of a major animation studio like Sony Pictures Animation — and we’ll continue to fund and produce content our own unique way.”
On the digital side, Cartoon Hangover’s most recent incubator lab, dubbed “Too Cool! Cartoons,” was responsible for bringing Natasha Allegri’s “Bee & PuppyCat” to the channel, which generated more than 4 million views with its first video. Frederator later raised more than $850,000 on Kickstarter to fund a series based on the video.Tags: Animation, Cartoon Hangover, Channel Frederator Network, digital incubation, Digital Incubator, Fred Seibert, Frederator, Sony Pictures Animation