Sony’s Online Sales of ‘The Interview’ Now Reach $40 Million
Sony Pictures Entertainment has reported yet another rise in revenue from the digital release of “The Interview,” now putting the online and on-demand sales figure at $40 million.
That’s a decent amount of money for a movie whose release was originally canceled due to fear of North Korean terrorist retaliation. After the initial cancellation, Sony went for a day-and-date release of “The Interview,” where it became available to rent or buy online (through the likes of Google Play, Xbox, and YouTube).
The last time Sony announced sales figures for the movie, the company put it at $31 million up through January 4. The film launched on December 24, and it stars James Franco and Seth Rogen making an assassination attempt on North Korean leader Kim Jong-un.
So far, the movie’s only made around $6 million in US theaters.Tags: day-and-date release, james franco, Seth Rogen, Sony Pictures Entertainment, the interview