Speed Stick Gear to Sponsor Devin SuperTramp’s Next Stunt Film

/ Apr 24, 2014

devin supertramp

Colgate-Palmolive brand Speed Stick Gear is sponsoring the next big stunt from filmmaker Devin Graham, known on YouTube as Devin SuperTramp.

It’s being called Graham’s “greatest challenge yet” — and that’s all Graham is willing to share right now. As part of the campaign, fans will be given the opportunity over the coming weeks to guess the details and location of the stunt via social media. Graham will release a series of clues about the stunt on his Twitter account. Fans can then take guesses on what it is by using the hashtag #GearChallenge. On May 8, Graham will select one lucky fan to be on location for the shoot, which will take place this summer.

“As a young, creative, and emerging filmmaker, Devin is about to embark on an experience that aligns perfectly with our brand story,” said Bill Van De Graaf, VP and GM, US personal care for Colgate-Palmolive, in a statement. “We’re so excited to connect consumers with Speed Stick Gear by capturing and sharing Devin’s personal experience making his next groundbreaking film.”

The messaging around Speed Stick Gear is that the product is perfect at keeping guys dry even during the most extreme of circumstances, which as an obvious tonal similarity to the type of content Graham shoots.

The deal was packaged by YouTube MCN Fullscreen, which reps Graham. One of the services it offers to top talent, other brand and media deals brokered by Fullscreen include a partnership with the MTV Movie Awards for the comedy group Our2ndLife; another deal with MTV on behalf of Anthony Quintal (“Lohanthony”) to host a “Teen Wolf” recap show; and a Coca-Cola campaign for Connor Franta in partnership with Ryan Seacrest Productions.

Here are the official rules for the Speed Stick Gear contest if you’re interested.

Tags: , , , , , ,


FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal


Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal


Storyful Launches Viral Video Marketplace

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series