Spike Jonze to Direct Live Music Videos at YouTube Music Awards
With this being the first (hopefully annual) YouTube Music Awards, YouTube is going all in. Not only will the YTMA feature live performances from a buffet of pop chart-toppers, co-production by Vice Media, and hundreds of celebrities in attendance; the award ceremony will also serve as the production hub for a live Spike Jonze-directed music video.
Jonze told music site NME that he will be attempting to shoot a video for Arcade Fire track “Afterlife” from their latest album Reflektor. Jonze explained that there will also be several other music videos being shot during the award show, including one from Lady Gaga and director Chris Milk.
While the actual theater won’t be used to film these videos, Jonze explained that they will be shooting in a warehouse that will be outfitted with different sets for individual artists to film in. “We’re trying to take the music video format and produce it live,” Jonze, who will also be serving as creative director for the YTMA, said.
Jonze previously worked with Arcade Fire on 2011 short-film “Scene from the Suburbs.”
The YouTube Music Awards kick off on November 3 at 6 pm EST.Tags: Arcade Fire, Lady Gaga, Spike Jonze, youtube, YouTube Music Awards, YTMA