Starbucks Serves Up New Docu-Series on YouTube

/ Sep 30, 2014


By Robert Workman

An ambitious new campaign for Starbucks Coffee shows how people deal with the uber-popular coffee chain on a daily basis. Not incidentally, Starbucks hopes that this gets more people heading into its locations.

The campaign, called “Meet Me at Starbucks,” is focusing more on the consumers that visit its locations, rather than the products. That’s an interesting change of direction, showing visitors enjoying Starbucks products through a mini-documentary style presentation. The campaign builds on the idea that Starbucks is more than just the products it sells, it’s also a place for people to go and meet people, relax with a friend, or get a little work done in a comfortable environment.

“Meet Me at Starbucks” was shot across 59 different stores spanning 28 countries, with 39 local filmmakers, 10 local photographers, and one director at the helm.

The footage was shot within the same 24 hour time period, resulting in 220 hours of footage and featuring a number of subjects, including a hearing impaired group, several women discussing scrapbooking, and other users of all ages, from elderly couples to teenage friends.

Starbucks spokeswoman Linda Mills believes that many people find connection through technology in the locations, but “we’re not really connected unless we’re face to face.”

The documentary begins with the introduction, “Every day around the world, millions of people gather at Starbucks, but it’s never been just about the coffee.” From there, various subjects are shown talking about different subjects and, as you might guess, enjoying Starbucks.

The films have begun debuting on the official Starbucks Coffee YouTube channel, with several more parts set to make their debut in the weeks ahead. We’ve embedded one of the videos below, so you can get an idea of what to expect from the documentary series.

What do you think? Is this a bold move for Starbucks in terms of focusing more on users and their experiences at their locations instead of just product? Could other advertisers learn a thing or two by focusing attention on their consumers?

This article was originally published on, the insiders’ source for editorial focused on entertainment marketing news, and content partner with VideoInk. It’s been lightly edited from its original version. Follow [a]listdaily on Twitter @alistdaily or subscribe for the latest news, data, and more in your inbox.

Tags: , , , , , ,


MTV Labs Taps Rapper A$AP Rocky as Creative Director


FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal


Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

Storyful Launches Viral Video Marketplace


Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...


Legendary Digital Reveals Alpha Subscription Service Launch...


Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series


How the Cartoon Network Combined the Best of VOD and Linear TV...


Jukin Media Goes Viral for Brands with Ethos Division Launch

Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again


Matching Ads to Videos Not So Simple, According to Zefr’s...


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...


VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...