Strawburry17 Turns Her YouTube Channel into a YouTube Network (Exclusive)

/ Nov 11, 2013

SB17

Starting this week, Meghan Camarena, better known as Strawburry17 on YouTube, is adding four new shows to her YouTube channel. However, for the first time in the channel’s history, the new programming will not be hosted by Camarena.

“I wanted to introduce new hosts for my show, where it’s not just me making videos, but other people,” Camarena tells VideoInk. “I’m working with some really talented people, and they’ve come up with some really awesome ideas.”

According the Camarena, who spoke to VideoInk between filming episodes for upcoming show “Zombie Survival,” the new programming will encompass several different categories, and will be made available at set points during the week. “Zombie Survival” for instance, will air on what Camarena calls “Survival Saturdays.” The new show will follow host Carter Northup, a member of the Eagle Scouts, as he gives tips on how to survive extreme situations… like the zombie apocalypse.

On Mondays, “Greater Than, Less Than” will kick off the new slate of Strawburry17 programming. The show, which is hosted by April Salud, take viewers into a high school-style debate where YouTubers defend their nerd passions.

“The first episode will be Thor vs Loki,” Camarena says. “We bring some pretty solid facts that the audience might not know about, but we also add a lot of comedic stuff in there too.” Comedic stuff like, as Camarena explains, “how wonderful Thor’s hair is.” She’s got a point.

Salud will moderate the debates and at the end of the episode, the winner will be chosen by the viewers.

Another program, “Your Turn,” hosted by self-proclaimed Pokemon master, Austin Adam, will add to Camarena’s gaming category with weekly game reviews. During each video, Adam will cosplay as a character from the game he is reviewing. “Your Turn” will also feature short sketches and in-game footage.

Sundays round off the week with “Gossip Boy,” an expansion of David Camarena’s popular video series “Week in Review,” which currently airs on the Strawburry17 vlog channel Lifeburry. David, Camarena’s brother, will wrap up the past week and fill viewers in on everything they may have missed. Describing the show, Camarena says that having a round-up-style show helps foster viewer engagement. In the show, David will highlight some of the week’s best comments, which encourages diehards to always interact with and watch Strawburry17 content. “Gossip Boy” will also arrive in sub boxes at the end of the week, catching viewers up on previous shows they might have missed.

Prior to this new roster of shows, Camarena was the sole host at Strawburry17. She’s become a leading name on YouTube as a solo act. I ask her how she thinks her fans will respond to seeing new faces on the channel, she tells me: “This is a scary thing, I’m not too sure. My fans are so awesome and for the most part they trust my creative decision, and it’s just a huge experiment.”

Camarena says that she can’t think of any other YouTube star who has attempted to build out new programming at an already established site. Unlike Philip DeFranco’s SourceFed, which also brought on new programming and hosts, Camarena will not start a new channel. Instead, all content will remain on Strawburry17 in addition to her own weekly uploads.

It’s an innovative idea, but Camarena seems hopeful. “I hope it does well,” she says. “I love these people and I feel like the response should go well, these are cool kids.”

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  • Sandster

    Where is the money coming from for all of this? Plus not even close to first at this… freddie wong, annoying orange just started new shows, epic meal time does this, t’s cool that it’s expanding but this is not a first.

    • Matthew Manarino

      Wong started a studio (Rocket Jump) to host new content. EpicMealTime launched new shows with the same hosts. It’s rare that someone brings unknown hosts (at this quantity) to a channel that has been a solo effort, unlike collaborative channels like EMT or FreddieW. The money is also coming from diamond mines deep in the Congo, which are guarded by super intelligent apes.

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