In-Stream Video Is Popular on Both Desktop and Mobile
By Lauren Arevalo-Downes
It looks like mobile video is experiencing some growing pains at the moment when it comes to standardization — but the overall forecast on mobile video is good. Within the next year, we believe both in-stream and interactive mobile video formats will increase in prominence as in-banner, which is not optimized for mobile, will be used less frequently.
It’s clear that our preferences change when watching video on a desktop computer versus a mobile device — although in-stream (and rightly so) is the method-of-choice for both screen types.
That information, as well as data on the lack of standardization within the mobile video space, comes from this infographic, which was created by LiveRail and Digiday:
This article was originally published on alistdaily.com, the insiders’ source for editorial focused on entertainment marketing news, and content partner with VideoInk. It’s been lightly edited from its original version. Follow [a]listdaily on Twitter @alistdaily or subscribe for the latest news, data, and more in your inbox.Tags: alistdaily, in-stream video, infographics, liverail, mobile video, Video Advertising