Streaming TV Devices Are in a Tight Race

/ Sep 17, 2014


By Robert Workman

The battle for streaming TV services continues to be quite high these days, between such devices as the Roku, Apple TV, Amazon Fire TV, and Chromecast. And yet, it’s too soon to declare a winner.

Roku, for instance, has managed to reach the 10 million sales mark after releasing the device six years ago. While that seems like a slow sales number, it’s been catching up quite a bit over the years, especially with the debut of newer models on the market.

Regarding the general market, Apple, which has reportedly moved more than 20 million Apple TV units, has generated a billion dollars from the device category. That said, the Apple TV’s market share has dropped from 46% to 39% over the past year, with Roku also diving a bit from 33% to 28%. Meanwhile, Google’s Chromecast has managed to leave its mark with a 16% share since its debut. There aren’t any sales numbers yet for Amazon Fire TV, which was introduced earlier this year.

Market penetration of these devices show that the dynamic of television is changing, as Apple’s own Tim Cook was quick to note. In an interview on “The Charlie Rose Show,” Cook was ready to blast mainstream TV services. “TV is one of those things that, if we’re really honest, is stuck back in the 70’s,” said Cook on the show.

“Think about how much your life has changed,” he continued, “and all the things around you that have changed, and yet TV — when you are in your living room to watch the TV or wherever you might be — it almost feels like you’re rewinding the clock, and you’ve entered a time capsule, and you’re going backwards…The interface is terrible. I mean it’s awful. And you watch things when they come on, unless you remembered to record them,” he said.

However, Cook believes that the Apple TV can improve over time. “There are lots of things we’d like to work on and have interest in, but we know we can’t do everything great,” he said. “TV is one we continue to have great interest in.” It’s possible Apple may introduce an improved Apple TV as soon as next month, though as yet the company has said nothing about it officially. Rumors continue that at some point we’ll see a new Apple TV with an App Store, though.

What do you think? Does the rise of streaming TV have a big effect on general television services?

This article was originally published on, the insiders’ source for editorial focused on entertainment marketing news, and content partner with VideoInk. It’s been lightly edited from its original version. Follow [a]listdaily on Twitter @alistdaily or subscribe for the latest news, data and more in your inbox.

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