‘Street Fighter’: Early Returns Are Good for Machinima
Machinima debuted “Street Fighter: Assassin’s Fist,” a new live-action series based on the popular video game franchise, to much fanfare last Friday. So how’s the show, the latest in a line of premium game-inspired series distributed by Machinima, doing? Pretty well.
According to data from YouTube analytics engine Tubular Labs, “Street Fighter” has already generated more than 7 million views. That’s across the series’ trailers and 12 total episodes, all of which debuted together last week.
And it’s not just views, Tubular reports that “Street Fighter” is seeing great engagement both on and off YouTube. So far, “Street Fighter” videos have a 1.6% engagement rate (comments and likes per view), which is greater than the 1.0% engagement rate delivered by seasons one and two of “Mortal Kombat: Legacy.”
Off YouTube, “Street Fighter” has led to more than 45,000 Facebook shares and 8,300 tweets and retweets. Tubular says it will soon add data on Facebook comments and likes, as well as Twitter favorites.Tags: capcom usa, data, Machinima, Mortal Kombat: Legacy, Ratings, Street Fighter: Assassin's Fist, tubular labs, Video Game, youtube