Study: Number of Connected Set-Top Boxes May Double by 2017
TV becomes internet, internet becomes TV. The cycle grows as set-top boxes become cheaper, smaller, and easier to use. Take the recently released Roku LT for example: All across the web tech reviewers cannot stop singing this little box’s praises. And how could they not? At $50 a pop, the Roku LT may have figured out how to walk that thin line between affordability and functionality.
The set-top revolution is here and it’s not slowing down, according to a recent report from IHS. From 2012 – 2017, set-top boxes are expected to increase, in total, by 91%. It’s a tremendous rate of growth, which also suggests that 125.6 million web-to-TV boxes will ship in those five years.
Equally fascinating is the fact that in 2012 (2013 not represented), only 26% of set-tops are connected to the web. However, according to IHS, 45% of these devices will be connectable by 2017, meaning they will allow for internet streaming as well as cable integration. Naturally, this says more about cable providers embracing connected-TV features than it does about people actively searching them out. Although, with the increased popularity of devices like Roku LT, the demand is certainly there.
Currently, North America represents the largest swath of set-top owners. However, the Asia-Pacific market shows signs of increasing ownership by at at least 17.2%.Tags: Internet TV, Netflix, Rokue, Set-top box