StyleHaul Teams Up with L’Oreal to Recreate Emmys Looks
L’Oréal Paris is partnering with StyleHaul to make more of a digital splash around the 2014 Primetime Emmys. According to the New York Times, the brand is tapping the YouTube beauty and fashion network for some vlogger-created content on the brand’s channel, Destination Beauty.
The L’Oréal branded content will look like your average makeup tutorials, but with a twist. They’ll focus on bringing makeup stylings of the red carpet to viewers at home in the glow of the current Emmys excitement.
This marks an effort to drive views to Destination Beauty. The following tutorial by beauty guru Dulce Candy is already up on the brand’s YouTube channel and features the stylish vlogger using L’Oréal products to look red carpet ready.