Sunday 6.9: News to Know (The Weekend That Was)
Several content-related deals were announced over the weekend and we would be remiss to not mention them as everyone prepares for the week ahead:
Margaret Cho has signed a deal with Maker Studios, which will now represent her YouTube channel, according to Variety. The comedienne also plans to launch a new scripted comedy series called “In Transition” on the channel next month. The 12-episode series, which will debut on July 3, will follow three women recently released from prison. Co-written by Rico Martinez and John Stapleton, “In Transition” is executive produced by Cho, Selene Luna (who also stars in the comedy), and Martinez.
In branded entertainment, Digital Broadcasting Group (which was somewhat recently acquired by Alloy Digital) produced a web series for low-calorie beer brand Miller64. “The Sub” has a pretty novel concept: Famous (but retired) athletes show up at an intramural game and sub in to help the losing team win the game. For example, the first episode features a flag football game and celebrated loudmouth Terrell Owens. The brand integration is pretty minimal; the amateurs drink Miller64s with the pro after the game. The plan is for five episodes, with future ones covering sports such as basketball, beach volleyball, soccer, and softball. Other athletes slated to appear include David Justice (for the softball episode), Brandi Chastain (for the soccer episode), and Gary Payton (for the basketball episode).
Canadian broadcaster CBC has picked up detective drama “Ruby Skye P.I.” with the intention of airing it online and on television in winter 2014. As first reported by The Hollywood Reporter: CBC will air 10 episodes (about five to six minutes each) on its Kids’ CBC site. The company will then repackage the short episodes and air them on the flagship CBC network as a one-hour drama on a later date. That’s not all for the show, which focuses on the adventures of a quick-witted teenage detective: Seiffert Media Advisors, a N.Y.-based boutique advisory firm for entertainment clients, will shop the show for TV and digital distribution. The web series is currently about to begin production for its third season.Tags: Alloy Digital, branded entertainment, CBC, DBG, maker studios, Margaret Cho, Miller64, News to Know, Ruby Skye PI, Terrell Owens