Super Bowl ‘Seinfeld’ Reunion Was for ‘Comedians in Cars Getting Coffee’

/ Feb 3, 2014

CICGC

How do you get a lot of people’s attention for your web series? Easy — just advertise it during the Super Bowl*.

That’s exactly what Crackle and the team behind Jerry Seinfeld’s “Comedians in Cars Getting Coffee” did during last night’s less-than-stellar Big Game.

After teasing a “special project” during a Reddit AMA earlier this year, and fueling speculation that some form of “Seinfeld” reunion was in the works, Jerry Seinfeld and crew used the biggest media stage of the year to drive people to a show that exists solely on the web.

Granted, this was a special occasion — Seinfeld used his web series to reunite some cast members (in character) of one of the most popular television series of all time (which he also co-created and bears his name). But that’s neither here nor there. This is a web series, getting prime placement during the biggest television event of the year.

In the special episode of “Comedians in Cars,” Jerry and George Costanza go to their old stomping grounds at Tom’s Restaurant, only to be interrupted midway through by Newman. Cars and coffee, as the web series’ name suggests, are involved.

“Comedians in Cars Getting Coffee” is currently in its third season, with a fourth installment already picked up by Crackle. It’s also the most popular original series on the ad-supported streaming service, having collected more than 25 million streams since the day the show launched. I’m going to bet that number goes up in the next few days.

* I’m told $4 million doesn’t come “easy.” Ah, well.

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