Taco Bell to ‘Headline’ (Sponsor) Fullscreen’s InTour

/ Sep 12, 2014

Intour_tacoBell_01

Taco Bell has signed on as “headline sponsor” for InTour, a YouTube fan-fest and concert from Fullscreen that takes place tomorrow, September 13, at the Pasadena Convention Center in California.

Produced by the multi-channel network in partnership with Warped Tour creator Kevin Lyman and Second City’s Marc Warzecha, InTour will feature 15 of Fullscreen’s top stars as they take the stage to perform various songs, comedy sketches, and more, as well as meet-and-greet with fans. Talent scheduled to appear during the festivities include Connor Franta, JennXPenn, Ricky Dillon and Jc Caylen of Our2ndLife, and Jack & Jack.

As part of its sponsorship deal, Taco Bell will be producing custom content with Fullscreen and some of its talent, including online video spots for various menu items. A “GIF booth” will also be set up and broadcast live during the event across social platforms, Fullscreen said.

In addition to Taco Bell, other InTour sponsors include Universal Pictures and Mattel.

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