Tapp Taps Sarah Palin for New Online Video Channel (Report)

/ Mar 14, 2014

sarahpalin2

A few days ago, when plans around Tapp, a new celebrity-centric online video network, were first unveiled, Sarah Palin was said to be one media star the company had approached to launch an original online video channel.

Now, according to a report from Capital New York, it’s a done deal. Sarah Palin plans to launch a channel (“tentatively”) called “Rogue TV” on Tapp in April or May. The channel, which will cost $10 per month, will reportedly feature various political content starring and produced by Palin, as well as other segments giving her fans access to her personal life.

Palin has experience on both fronts, being a regular contributor to the Fox News Channel and once starring in a reality series on TLC called “Sarah Palin’s Alaska.”

Other types of content would include parenting and cooking advice from the former politician, as well as the potential of regular video chats with subscribers.

It’s pretty much the Tapp model — a subscription online video service that allows individuals with large fanbases to directly connect with and create content for them.

As evidenced by the YouTube creator ecosystem at-large, personality-driven content has the potential for amassing big audiences online. Palin has more than 4 million Twitter followers and 1 million Facebook fans — that’s a deep, passionate fanbase she can market this channel to. The issue, as always, is if these fans would be willing to pay $10 per month to see and hear more of Palin.

With the success of Glenn Beck’s The Blaze, a personality and platform designed for a similar segment of the population, it’s not difficult to imagine Rogue TV seeing some measure of success for Palin and Tapp.

Tapp investors include Discovery Communications (which owns TLC) and Google chairman Eric Schmidt.

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