TechInk: Connecting Your TVs, Your Ads, and Your News

/ Aug 9, 2013

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TechInk is a weekly series that rounds up the important and interesting things you need to know when it comes to digital video tech, from new product launches to product updates; the latest happenings in ad tech, analytics, and measurement; and, of course, research. At the end of the day, we just want you to be informed if some crazy guy walks up to you and says: “Hey you! What’s going on with all this digital ad engagement?” Enjoy.

The Internet and Television

Google’s Chromecast HDMI dongle surprise announcement has found established video services scrambling to become compatible. At release the streaming device was compatible with Netflix, YouTube, and Google Play Movies, and Google Play Music (notice that three of those things are from Google), but Blip, Devour, Hulu, and VEVO are all set to add Chromecast functionality within the very near future.Other services still working Chromecast compatibility include HBO Go, Vimeo, Redbox Instant, AOL, and Pandora.

But VEVO’s covering all their bases by also developing a 24/7 music channel for Apple TV as well. It already has a number of original shows and a 24/7 channel called VEVO TV online, the latter of which already has ads, but adapting to Apple TV will allow the music channel to start selling TV ads.

According to eMarketer, the average adult is expected to spend 5 hours and 16 minutes per day online compared to 4 hours and 31 minutes watching TV, making this the first year digital media consumption will surpass television’s stranglehold. Perhaps most surprisingly, 2 hours and 19 minutes will be spent on laptops and desktops, while 2 hours and 21 minutes per day will be spent on mobile devices (the remaining 36 minutes comes from other devices) — making it also the first time for mobile devices to outpace computers in internet consumption.

Digital Video Ads

Tremor Video held a call with investors after the market closed yesterday. Bill Day, president and CEO, was bullish on the company’s performance, pointing out that the company suffered a net loss of $.3 million in Q2 2013 compared to $4.8 in the prior year period. He also placed a heavy emphasis on in-stream viewing, saying “In-stream viewing is all we do now. We don’t do anything else,” and pointing out that the method’s revenue grew 46% year-over-year to $34.4 million. But he also pointed out that, just a year ago “we didn’t know how people would engage with their internet-connected TVs. But now it’s clear they engage with the phones and tablets. We don’t know how that engagement will come to connected TVs, but we’re clearly on the horizon of whatever it will be.”

Tremor competitor YuMe not only went public on Wednesday, but the company’s co-founder and CEO, Jayant Kadambi, rang the NYSE opening bell. The 5.1 million shares opened at $9.05, closed at $9, and have mostly stayed around the $8.80 range since — a vastly different story compared to Tremor’s debut which saw its stock lose about two dollars per share in its first week. Of course, the Tremor Video stock has stabilized since, and YuMe’s stock accrued a $46 million profit on opening day alone.

Digital News Video

NDN, consistently ranked in comScore’s top 10 online video providers, partnered with Akamai‘s Sola Media Solutions on Tuesday to provide faster and more reliable video with enhanced analytics. NDN will be using Sola Vision and Sola Sphere to deliver thousands of hours of news video to over 4,500 online publishers every month, while the Sola Analytics suite will help NDN analyze viewer engagement on a per-viewer basis.

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