TechInk: Facebook Begins Mobile Video Push

/ Sep 13, 2013

Video on Facebook

TechInk is a weekly series that rounds up the important and interesting things you need to know when it comes to digital video tech, from new product launches to product updates; the latest happenings in ad tech, analytics, and measurement; and, of course, research. At the end of the day, we just want you to be informed if some crazy guy walks up to you and says: “Hey! Why is there a video playing on my Facebook app!?” Enjoy.

Mobile Video

Facebook is rolling out autoplay videos on its mobile apps. The videos will appear in the mobile news feed. Currently, Facebook will only support videos uploaded by users directly to the social network, according to Adweek. The product does not currently support videos from YouTube and Vimeo. The social networking company has been making news this year in regards to a video ad product it has not-so-quietly been developing. The ad product also centers on autoplay videos, which will “air” as many as three times a day to targeted viewers. Still no word on when Facebook plans to launch video ads, which it recently delayed for the third time this year. But by launching a mobile news feed video capability, it’s clear Facebook is serious about video.


Online video solutions provider Ooyala unveiled a new “mosaic player,” which will give publishers the ability to stream up to five live or on-demand video feeds at the same time to multiple devices. The company says the mosaic player is designed to help any broadcaster cost-effectively roll out a variety of interactive video experiences, including multi-camera views of sports events, viewer-controlled switching between multiple live events or on-demand videos, or video ad insertions that don’t interrupt a live event. Initially, the player will support PCs, followed by availability for smartphones, tablets, and other connected devices. The product will be available to select Ooyala customers later this year.


A week after AOL completed its acquisition of, the the video ad platform provider is making some cosmetic changes to its technology stack. Specifically, the company has renamed its flagship Platform, which will be called Pathway going forward. is also launching a couple of new video ad products: Audience Path and Demand Path, which it says offer upgraded versions of the company’s buyer and seller tools, respectively.

During Advertising Week in NY, on Tuesday, September 24, digital video monetization platform LiveRail plans to host a “programmatic speed dating” event to get digital buyers and sellers talking about potential deals. Per an email from a LiveRail rep: “Publishers will promote unique inventory such as mobile or international, create awareness around content and audience, and most importantly, begin the process of creating large deals with these VIP buyers.” Publisher scheduled to attend include Conde Nast, PBS, CBS Interactive, A&E, and Dailymotion.

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