TechInk: Ad Deals, Rescinded Apps, and Connected TVs

/ Aug 16, 2013

kellogg

TechInk is a weekly series that rounds up the important and interesting things you need to know when it comes to digital video tech, from new product launches to product updates; the latest happenings in ad tech, analytics, and measurement; and, of course, research. At the end of the day, we just want you to be informed if some crazy guy walks up to you and says: “Hey! Can you believe people own Windows Phones?” Enjoy.

Connected TVs

A survey of 10,000 U.S. Broadband users by Parks Associates revealed that the percentage of households in possession of a connected TV device (Apple TV, Roku, etc.) doubled since 2011 to hit 14%. But among those households, 37% own a Roku streaming device and only 24% use an Apple TV. Analysts who produced the study expect the sale of connected TV devices to nearly double by 2017.

Apps

The YouTube app returned to Windows phones on Tuesday, only to be pulled from the Windows Marketplace yesterday once again. This isn’t the first time the app’s had problems, as it was first pulled from the Marketplace back in May for not showing ads. The newest version of the app featured the ability to upload videos, but a YouTube spokesperson says the re-released app did not have the required browser upgrades and violates the YouTube Terms of Service.

Ad-Tech Deals

Just barely a week after being purchased by AOL, Adap.TV announced a new partnership with Magna Global today. It will combine Adap.TV’s programmatic technology with Magna’s Audience Measurement Platform to significantly increase multiple-platform measurement and accuracy.

The Kellogg Company has embraced a new digital advertising platform to reach connected TVs, mobile devices, computers, and so on and selected BrightRoll yesterday to exclusively expand its brand online. Kellogg has been a BrightRoll customer since 2009, but impressive statistics — 37% increase in completion rate, 24% increase in targeting efficiency, eCPM decrease of 6%, 143% increase in targeting children viewers, etc. — led the company to buy programatically only through BrightRoll.

Extreme Reach, Inc. put the wheels in motion on Monday to buy the TV business (collectively called Video Fusion, and including the advertising distribution unit) of Digital Generation, Inc. (DGIT) for $485 million in cash. The deal’s expected to come to a close in the first quarter of 2014, pending approval form DGIT’s shareholders. DGIT will continue on with its non-broadcast-related services and focus on its online media and service businesses, including MediaMind. Extreme Reach plans to use the acquisition to expand its reach in connected TV, online, and mobile advertising management, delivery, and analytics.

Millennial Media signed a deal to buy Jumptap in a predominantly stock transaction set to come to a close in the first quarter of 2014. Millennial Media specializes in mobile advertising and data and Jumptap is a mobile advertising platform with expertise in programmatic and mobile-first plans for audience access. Jumptap currently maintains an audience profile library with over 100 million profiles, 44 million of which reach across both online and mobile. As part of the transaction, Jumptap shareholders will receive about 24.6 million shares of Millennial Media.

Tags: , , , , , , , , , , , , , , , , ,


carmilla-u-by-kotex

Lesbian Vampires & Kotex: How ‘Carmilla’ Became...

 
aap-rocky

MTV Labs Taps Rapper A$AP Rocky as Creative Director

 
CableCross

FCC Cancels Vote on ‘Unlock the Box’ OTT Proposal

 
lights-out-shoot-blackbox-tv-collab

Collab Signs Horror Channel BlackBoxTV to Network, Partners on...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
PewDiePie 3-2-15

PewDiePie Expands Revelmode Gaming Slate with DoubleMoose Deal

 
storyful-marketplace

Storyful Launches Viral Video Marketplace

 
lyor-cohen-youtube-music

Pioneering Hip Hop Exec Lyor Cohen Joins YouTube as Global Head...

 
alpha-legendary-digital

Legendary Digital Reveals Alpha Subscription Service Launch...

 
time-inc-jash

Time Inc. Teams with Digital Comedy Producers Jash for Branded Content

 
Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries