TechInk: What’s Going on with Intel Media’s Web TV Service?

/ Sep 27, 2013

intelmedia

TechInk is a weekly series that rounds up the important and interesting things you need to know when it comes to digital video tech, from new product launches to product updates; the latest happenings in ad tech, analytics, and measurement; and, of course, research. At the end of the day, we just want you to be informed if some crazy guy walks up to you and says: “Hey! What the hell is an M-Go?” Enjoy.

Devices

Intel Media may shutter its fledgling web-based pay-TV service, according to All Things D. Intel has made waves over the past year as it announced and began work on the service, which would allow customers to watch live TV, delivered over the internet. While promising to offer innovative new technologies to improve the TV-viewing experience, Intel has had difficulty striking content deals with programmers — most likely because programmers are charging Intel a super-premium on their content, as a way to protect their existing relationships with traditional pay-TV providers. Recently, Intel has been testing out the service with more than 3,000 Intel employees. That won’t matter, though, if Intel isn’t able to find funding and distribution for the service. The company has already had met with Amazon and Samsung, according to the report, though it’s not unclear how likely anything is to come out of those discussions.

This week, Roku launched three new streaming devices — the Roku 1, Roku 2, and Roku LT. The Roku 1 replaces the Roku HD and is available for $60; the Roku 2 replaces the Roku 2XD and sells for $80; and the Roku LT, replacing an older version of itself, is priced at $50. Not a lot of huge updates to any of the devices, though the remote control for the Roku LT now offers quick access to services like Amazon, Netflix, and M-Go, among others.

TV Content, Online!

Apple TV has added apps for Disney Junior and Major League Soccer. The MLS app offers access to scores and video highlights, and for $25, access to live games throughout the season. The Disney Junior app, like previous Disney apps launched on Apple TV earlier this year, offer authenticated access to the channel’s linear programming. Earlier in the summer, Apple TV added apps from WatchESPN, HBO Go, and VEVO, among others. No one knows what Apple’s TV play is going to look like, but by continuing to strike content deals with TV programmers, it seems like we’re getting closer to finding out.

Roku announced a new deal to integrate M-Go, a digital video service from DreamWorks and Technicolor, into its home page. M-Go movies and TV shows will now be accessible from the Roku homescreen.

Turner Broadcasting stuck a deal with Adobe to use the company’s Adobe Primetime product suite to power its TV Everywhere offering. The deal covers the use of the Primetime video player, dynamic ad insertion, DRM, and authentication for TNT and TBS websites and mobile apps.

Ad Tech

Videology also wants to help publishers take advantage of the opportunity in programmatic video advertising. “The relationship between demand and supply is symbiotic. Yet, ad technology for buyers has gotten far ahead of that for media sellers. This kind of technological imbalance doesn’t benefit either party. It slows progress,” said Scott Ferber, chairman and CEO of Videology, in a statement. So Videology has launched a new product called Revenue Engine, which it says will allow video publishers to tap into the increased demand for programmatic buying. Features include deep controls over brand exposure, buyer eligibility, and pricing at the buyer level. Revenue Engine also offers scenario modeling, so publishers can run predictive tests to determine optimal pricing.

On the Go

Laura Desmond, CEO of Starcom MediaVest Group, has resigned from the board of Tremor Video, according to Ad Age. No details were given for why Desmond chose to vacate her seat. In a statement, Tremor CEO Bill Day thanked Desmond’s stint as a board director and said: “Laura’s deep expertise in global media, marketing and technology, leadership capabilities and business acumen has provided meaningful perspective and industry knowledge to our board.” Former Yahoo revenue chief Michael Barrett will take her seat.

 

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