TechInk: YouTube Analytics Update; Yapert Raises $1.2 Million

/ Jul 19, 2013

videotech

We here at VideoInk care about the business of online video. Mostly this entails covering programming, the talent behind that programming, deals and partnerships, and corporate news that are shaping this growing industry. But as anyone can tell you, that’s not all that goes into online video, as a lot of parties have a say in how this business evolves. With that in mind, we are launching TechInk, a weekly series through which we hope to round up the important and interesting info you should know in video tech — from new product launches to updates in ad tech, analytics, and measurement — so you can be smart when talking about this stuff. Enjoy.

Yapert, a mobile magazine app that serves up trending and interest-based videos from social networks, has raised $1.2 million in a seed funding round led by Tech Coast Angels, with additional contributions from Desert Angels, Pasadena Angels, and several independent angel investors. This round adds to the $500,000 Yapert raised in 2012, bringing its total capital to $1.7 million. Yapert says it will use the seed money to continue its platform expansion efforts, as well as sales and marketing. The Yapert magazine basically aggregates videos and photos into “streams” based on interests like entertainment, fashion, health & fitness, lifestyle, and music. Users can set it up so that they are notified when new content shows up in the magazine. Yapert also partners with celebrities, content creators, media companies, and brands to offer exclusive/behind-the-scenes content and/or contests through the magazine’s “Inside Pass” subscription offering. Yapert is currently available on iOS devices, and has an Android version that is currently in beta.

Via an update, YouTube Analytics now offers multi-line graph reports, which allow channel owners to compare the performance of up to 25 videos, channels, or geographic regions by measures like views and subscribers. “This is great for comparing video views, comparing views in different geographies, where most of your subscribers come from, and more,” said YouTube product manager Ted Hamilton in a blog post. YouTube is now also allowing creators to see their top 200 videos in their video reports, while YouTube-based MCNs can see the same data for up to 200 of their channels.

Tags: , , , , , , ,


Lost In Space Netflix

Netflix Orders Reboot of ’60s Sci-Fi Series ‘Lost in...

 
All Def Digital

All Def Digital Closes $10M Series B Round Led by Third Wave...

 
mobile video

The 5 Biggest Mistakes Publishers Are Making with Video

 
Cenk Uygur The Young Turks TYT

TYT’s Cenk Uygur on the anti-Bernie Sanders Conspiracy and...

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
Mario Lopez Extra Awestruck

‘Extra’ Host Mario Lopez Joins Awestruck YouTube...

 
Rooster Teeth First

Rooster Teeth Rebrands SVOD Service as First, Adds Double Gold...

 
VidCon 2016 2

VidCon 2016 Wrap: Reveals, Debuts and a Christina Grimmie Tribute

 
UFluencer Signing June 27 2016

uFluencer Group Signs Four YouTube Beauty & Lifestyle Gurus

 
NewCreators_Soulpancake_VideoInk_300x250

SoulPancake Acquires New Age Creators, Kicking Off with A Full...

 
Tales of the Serengeti Wildseed Studios BBC Three

BBC Three Orders Two Animated Series from British IP Incubator...

 
Vemba_VideoInk_300x250

Vemba Secures $5M Series A Round from Upfront Ventures & BDMI

 
FruitNinja_VideoInk_300x250

Halfbrick’s “Fruit Ninja Live” Tournament...

 
Cannes Lions

Who Won Entertainment Lions?

 
Instant Time INc.

Time Inc.’s ‘New Famous’ Platform Instant...

 
Susan Wojcicki YouTube

Take That, Facebook: YouTube Adding Mobile Live Streaming

 
YouTubeRedLogo

YouTube Red Sticking with Influencers

 
VidCon YouTube Intimacy Problem

Do YouTubers Have an Intimacy Problem?

 
JensChristensen_JauntVR_VideoInk_300x250

VidCon 2016: 5Qs With Keynote Speaker Jens Christensen

 
Zefr Top 100 Influencers

Zefr Calculates 100 Top Digital Influencers

 
VH1 What's Trending Huge on the Tube

Can “What’s Trending” Transform Itself into E!...

 
BrandFlirt_VideoInk_300x250

Good Amplified Teams with Internet Famous Database to Match...

 
BuzzFeed is number one for views across social video platforms in may

Ze Frank’s Memo May Have Just Opened the Biggest Can of IP...

 
Alice Ng uFluencer Group

uFluencer Group Taps Alice Ng to Head Talent in Asia-Pacific Region

 
Internet Famous Shane Dawson

If YouTubers Relate to ‘Internet Famous,’ They Need...

 
Rooster Teeth Lazer Team

Rooster Teeth’s “Lazer Team” Grabs...

 
VidCon

VidCon Going Global in 2017 with Events in Australia and Amsterdam

 
Superfruit

Fullscreen Signs Five Creators, incl. Superfruit, Ricegum and...

 
Star Wars Force Friday Unboxing Maker Studios

How Toy Manufacturers Make Streaming Video the Gift That Keeps...

 
Art of More Dennis Quaid Crackle

Crackle’s ‘The Art of More’ Adds Merritt...

 
Sable_Musurca_VideoInk_300x250

Gunpowder & Sky Set to Develop Skate-Themed Thriller from...

 
Alias Grace Netflix

Margaret Atwood’s ‘Alias Grace’ Gets...

 
Oberto_WorldsFirst_VideoInk_300x250

Jerky Brand Oberto Makes Sports Play in Video Series with Nitro Circus

 
Melvin Gregg CAA

Actor/Vine Star Melvin Gregg Signs with CAA

 
insurrection logo

Verizon Hearst Media Partners’ Seriously.TV Orders First...

 
Sports Illustrated

Sports Illustrated Adds Emmy-Winner Josh Oshinsky to Digital Team

 
Machinima Logo

Machinima Goes Over-the-Top in Spain and Portual with AMC...

 
Christina Grimmie and Dog Chloe

Christina Grimmie On Giving Back: ‘You Shouldn’t...

 
E3

E3 Is A Showcase For Of Branded Content in All Its Variations

 
@SummerBreak Season 4

Transmedia Reality Series ‘@SummerBreak’ Gets Season...

 
Culver Studios River Studios

Virtual Reality Start-Up River Studios Opens L.A Operation