TechInk: YouTube Analytics Update; Yapert Raises $1.2 Million - VideoInk

TechInk: YouTube Analytics Update; Yapert Raises $1.2 Million

/ Jul 19, 2013

videotech

We here at VideoInk care about the business of online video. Mostly this entails covering programming, the talent behind that programming, deals and partnerships, and corporate news that are shaping this growing industry. But as anyone can tell you, that’s not all that goes into online video, as a lot of parties have a say in how this business evolves. With that in mind, we are launching TechInk, a weekly series through which we hope to round up the important and interesting info you should know in video tech — from new product launches to updates in ad tech, analytics, and measurement — so you can be smart when talking about this stuff. Enjoy.

Yapert, a mobile magazine app that serves up trending and interest-based videos from social networks, has raised $1.2 million in a seed funding round led by Tech Coast Angels, with additional contributions from Desert Angels, Pasadena Angels, and several independent angel investors. This round adds to the $500,000 Yapert raised in 2012, bringing its total capital to $1.7 million. Yapert says it will use the seed money to continue its platform expansion efforts, as well as sales and marketing. The Yapert magazine basically aggregates videos and photos into “streams” based on interests like entertainment, fashion, health & fitness, lifestyle, and music. Users can set it up so that they are notified when new content shows up in the magazine. Yapert also partners with celebrities, content creators, media companies, and brands to offer exclusive/behind-the-scenes content and/or contests through the magazine’s “Inside Pass” subscription offering. Yapert is currently available on iOS devices, and has an Android version that is currently in beta.

Via an update, YouTube Analytics now offers multi-line graph reports, which allow channel owners to compare the performance of up to 25 videos, channels, or geographic regions by measures like views and subscribers. “This is great for comparing video views, comparing views in different geographies, where most of your subscribers come from, and more,” said YouTube product manager Ted Hamilton in a blog post. YouTube is now also allowing creators to see their top 200 videos in their video reports, while YouTube-based MCNs can see the same data for up to 200 of their channels.

Tags: , , , , , , ,


Top5_Music

5 Emerging Music Channels on YouTube

Tv_cordless

FCC Makes Proposal to Expand Definition of MVPDs to Include...

US_OnlineVideo

The US Online Video Market Is Getting Competitive —...

MysteryGuitarMan  Beyond

‘MysteryGuitarMan’ Joe Penna to Take Viewers...

NewsToKnow

Friday 12.19.2014: News to Know

fargo hulu

Hulu Gets Another FX Show (The Big One)

MeandHer

CNE Brings The New Yorker to The Scene

Zealot Networks

Danny Zappin’s Zealot Networks Takes Majority Stake in...

tumblr_480x400

VHX Now Has a Video ‘Library’ and Mobile App

hulu4

Hulu Nabs Exclusive SVOD Rights to a Lot of FX Shows

Vevo01

Vevo Arrives on Xbox One as Its App Viewership Spikes in 2014

Cameron Dallas Expelled

Cameron Dallas Movie ‘Expelled’ Tops iTunes

Johnny Dynamo

WATCH THIS: Indie Series ‘Johnny Dynamo’ Is Back on...

AllTime10s

Diagonal View Teams with BuzzMyVideos to Bring Popular YouTube...

TheCreatorShow

YouTube Has a New Show to Spotlight Creators and New Features

YouTubeMusical_DD

YouTube Music Night: Meet Your 2015 Musical Obsessions

DIY_Selfie

YouTubers Dispense Music-Video Style Tips in New Vevo Series

netflixTV

Netflix Scores Huge Pay-TV Deal with Dish Network

Legendary 2

Legendary Names Carlos Sanchez VP of Distribution for Latin America

NATPE

NATPE Promotes Jordan Ryder to Oversee All Event Programming

21st Century Fox

21st Century Fox to Buy Interactive Video-Ad Startup True[x]

Channel Frederator Network

Channel Frederator Network Continues to Grow

Marriott International

Marriott Inks More YouTube Talent Deals, Casts First Short Film

TerryCrews

Terry Crews to Host Jukin Media’s ‘World’s...

OITNB_Alist

Seen Any Good Movies Lately? Netflix on Android Has

bryant_hernandez

Esquire to Release New Golf Series on Digital Before TV Premiere

NBCDigital

NBC to Stream Live on Digital, but Don’t Celebrate Just Yet

resurrection

Hulu Nabs Exclusive Rights to More TV Shows from Disney/ABC

Gaming_Zefr

Video Games Are the Dominant Trend on YouTube

5ViewerShipTips

Annual MIPLab Video Startup Competition Is Now Accepting Submissions

NewsToKnow

Tuesday 12.16.2014: News to Know

onlinevideo

Video Distribution Network Rightster Names New CFO

PopcornFix

Movie/TV Streaming Service Popcornflix Expands to Xbox One

Meg_DeAngelis_DD_01

How Meg DeAngelis Went from Amateur Gymnast to YouTube Star