TechInk: YouTube Analytics Update; Yapert Raises $1.2 Million

/ Jul 19, 2013

videotech

We here at VideoInk care about the business of online video. Mostly this entails covering programming, the talent behind that programming, deals and partnerships, and corporate news that are shaping this growing industry. But as anyone can tell you, that’s not all that goes into online video, as a lot of parties have a say in how this business evolves. With that in mind, we are launching TechInk, a weekly series through which we hope to round up the important and interesting info you should know in video tech — from new product launches to updates in ad tech, analytics, and measurement — so you can be smart when talking about this stuff. Enjoy.

Yapert, a mobile magazine app that serves up trending and interest-based videos from social networks, has raised $1.2 million in a seed funding round led by Tech Coast Angels, with additional contributions from Desert Angels, Pasadena Angels, and several independent angel investors. This round adds to the $500,000 Yapert raised in 2012, bringing its total capital to $1.7 million. Yapert says it will use the seed money to continue its platform expansion efforts, as well as sales and marketing. The Yapert magazine basically aggregates videos and photos into “streams” based on interests like entertainment, fashion, health & fitness, lifestyle, and music. Users can set it up so that they are notified when new content shows up in the magazine. Yapert also partners with celebrities, content creators, media companies, and brands to offer exclusive/behind-the-scenes content and/or contests through the magazine’s “Inside Pass” subscription offering. Yapert is currently available on iOS devices, and has an Android version that is currently in beta.

Via an update, YouTube Analytics now offers multi-line graph reports, which allow channel owners to compare the performance of up to 25 videos, channels, or geographic regions by measures like views and subscribers. “This is great for comparing video views, comparing views in different geographies, where most of your subscribers come from, and more,” said YouTube product manager Ted Hamilton in a blog post. YouTube is now also allowing creators to see their top 200 videos in their video reports, while YouTube-based MCNs can see the same data for up to 200 of their channels.

Tags: , , , , , , ,


Amazon Logo

Amazon Greenlights Three Comedy Pilots as Series

 
cartoon-network-app

How the Cartoon Network Combined the Best of VOD and Linear TV...

 
jukin-media-ethos

Jukin Media Goes Viral for Brands with Ethos Division Launch

 
Streamy Awards

Streamy Awards Trade In VH1 for YouTube, Again

 
Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!
 
zefr-alignment-report

Matching Ads to Videos Not So Simple, According to Zefr’s...

 
shomi

Plug Pulled on Canadian SVOD Service Shomi

 
Twitter

What’s Trending on the Twitter Sale

 
Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show

 
Hearst

AwesomenessTV, Vice, Complex to Power New HearstLive...

 
dirty-30-hannah-hart-mamrie-hart-grace-helbig

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...

 
facebook-thumbs-down

Facebook Says It’s Sorry It Vastly Overestimated Video...

 
craig-piligian-pilgrim-media-group

Pilgrim Media Group CEO Craig Piligian (‘The...

 
youtube-heroes-for-change

Heroes or Rats?: YouTube Unveils New Program for Creators Who...

 
Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...

 
jared-feldman-and-sam-hui-ph-d-at-the-2014-canvs-launch

How Canvs Media is Harvesting Emotional Insights on YouTube,...

 
marlon-wayans

Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall

 
huffpost-ryot-aol

HuffPost RYOT Launching Virtual Reality Comedy Series and News...

 
youtube-vote-irl

YouTube Launches #voteIRL Campaign Targeting Digital-First Generation

 
tyler-oakley-camp17

How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...

 
charlie-sheen-anger-management

Charlie Sheen to Star in Crackle Feature ‘Mad Families’

 
filmbuff_videoink_300x250

Gunpowder & Sky Buys Distributor FilmBuff As Vision for...

 
toy-freaks-youtube

Toy Freaks Top Viewed YouTube Channel in August According to...

 
jeffrey-tambor-transparent-amazon

Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...

 
Twitter

Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff

 
youtube-sad-face-error

Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

 
Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down

 
raised-firsts-branded-tv

Who Is Winning The Marketing Revolution And Why?

 
shes-gotta-have-it

Netflix Orders ‘She’s Gotta Have It’ Series...

 
swedish-dicks-peter-stormare-keanue-reeves-viaplay

What Is ‘Swedish Dicks’ and Who Is Selling It?

 
seamlessly-she-monica-potter-aol-partner-studio-gmc-acadia

How GMC is Using the AOL Series ‘Seamlessly She’...

 
Netflix_new

Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries

 
vincent-cacace-vertebrae

Getting to the Spine of VR’s Monetization Challenges with...

 
meredith_brandfront_videoink_300x250

Meredith Hosted Its Own “Front” Stacked with 20 New Series

 
complex-networks-hearst-verizon

Verizon and Hearst Move RatedRed.com and Seriously.TV Under...

 
Twitter

Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

 
YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

 
Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

 
A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

 
Defy Media

Defy Media Close $70 Million Series B Funding Round

 
YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...