TechInk: YouTube Analytics Update; Yapert Raises $1.2 Million

/ Jul 19, 2013


We here at VideoInk care about the business of online video. Mostly this entails covering programming, the talent behind that programming, deals and partnerships, and corporate news that are shaping this growing industry. But as anyone can tell you, that’s not all that goes into online video, as a lot of parties have a say in how this business evolves. With that in mind, we are launching TechInk, a weekly series through which we hope to round up the important and interesting info you should know in video tech — from new product launches to updates in ad tech, analytics, and measurement — so you can be smart when talking about this stuff. Enjoy.

Yapert, a mobile magazine app that serves up trending and interest-based videos from social networks, has raised $1.2 million in a seed funding round led by Tech Coast Angels, with additional contributions from Desert Angels, Pasadena Angels, and several independent angel investors. This round adds to the $500,000 Yapert raised in 2012, bringing its total capital to $1.7 million. Yapert says it will use the seed money to continue its platform expansion efforts, as well as sales and marketing. The Yapert magazine basically aggregates videos and photos into “streams” based on interests like entertainment, fashion, health & fitness, lifestyle, and music. Users can set it up so that they are notified when new content shows up in the magazine. Yapert also partners with celebrities, content creators, media companies, and brands to offer exclusive/behind-the-scenes content and/or contests through the magazine’s “Inside Pass” subscription offering. Yapert is currently available on iOS devices, and has an Android version that is currently in beta.

Via an update, YouTube Analytics now offers multi-line graph reports, which allow channel owners to compare the performance of up to 25 videos, channels, or geographic regions by measures like views and subscribers. “This is great for comparing video views, comparing views in different geographies, where most of your subscribers come from, and more,” said YouTube product manager Ted Hamilton in a blog post. YouTube is now also allowing creators to see their top 200 videos in their video reports, while YouTube-based MCNs can see the same data for up to 200 of their channels.

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