Telcos Are Shifting Mobile-Ad Spend to Video and Rich Media

/ Oct 14, 2014

social video

Telecommunications companies are moving away from banner ads and embracing video and rich media on mobile devices, according to the findings of a recent study from mobile ad network Vdopia.

Per the latest installment of the Vdopia Mobile Insights report, 77% of the US telco mobile ad spend on Vdopia’s network is going to video and rich media ads. What’s more, telco video ads are performing six-times better than banner ads, which is probably the reason why banner ads now account for less than a quarter of total telco ad spend on Vdopia.

Vdopia says its ad network reaches 330 million people across the globe. Telco advertisers on the network include US giants like AT&T, Verizon Wireless, T-Mobile, and Sprint.

Among the other interesting stats: Brand awareness was the least-desired campaign objective, at only 9% of mobile campaigns on Vdopia. The most popular objective was launching a new mobile device or data plans, at 35%, followed by discounts/offers (29%), and general product promotion (27%).

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