Telecast Changes Gears, Wants to Make YouTube Comments Irrelevant
Telecast is shifting its mission statement from a video curation platform to a service that lets online video creators and fans have a deeper, more meaningful relationship.
The new Telecast, instead of focusing on content, will center on online video creators from platforms like YouTube and Vimeo. According to founder Matt Hackett, video platforms (YouTube especially) are doing little in terms of helping fans connect to the creators they love. As it stands now, the only place a fan can interact with a YouTuber is via social media (good luck) or within the trenches of the comments section. Both options, as we all know, are the antithesis of engaging, interesting conversation. Telecast aims to fix this using its platform to connect audiences directly to creators.
It works like this: A creator is invited to join Telecast where his or her fans can subscribe to their channel. Once a new video goes up, fans are alerted and able to send questions or comments directly to the creator via Telecast. It takes out the nastiness of the comments section and also offers creators a chance to engage with their audience in a semi-controlled environment.
In the coming weeks, Telecast is also offering the option for fans to financially support creators via the app. Channel owners will receive 70% of the profits while supporters will gain early access to select videos.
Already, Telecast has partnered with creators such as I Hate Being Single, Nikki Limo, and Joseph Birdsong.Tags: audience, engagement, Telecast, Vimeo, youtube