The Orchard to Help Partners Bring in the Bacon with B.A.C.O.N
Online video distribution company and multi-channel network The Orchard seems to have an apparent food theme in mind with the launch of “B.A.C.O.N” (Bulk Automated Claiming on The Orchard Network). Sure it’s a silly name, but with the launch of the tool (which we’ll refer to as BACON), The Orchard seems deadly serious about helping its channel partners claim and monetize their videos on YouTube.
Targeting The Orchard’s roster of over 1,000 partnered channels, BACON will begin the monetization process the moment a YouTube video goes live. With YouTube’s tidal wave of incoming content, oftentimes creators are unable to set up best monetization practices during the initial traffic surge some viral videos receive.
BACON provides a much-needed way to track The Orchard’s rapidly expanding network. According to comScore, The Orchard is the seventh largest MCN in the world with almost 5 million subscribers.
The Orchard also hosts content across iTunes, Xbox, Amazon, Hulu, Netflix, and additional OTT services.
According to the MCN’s CEO, Brad Navin, BACON was developed in part to help partners “assert their rights and alleviate the pain points of their businesses.” Speaking to those points, Patrick Walch, head of digital sales at Nuclear Blast — a partner with The Orchard — explained that the MCN helped the record label to quickly monetize and resolve third-party claims, a problem that many music providers face on YouTube.
In addition to Nuclear Blast, The Orchard counts Frenchkiss Records, Pure Noise, and Moto X Cinema as partners. The MCN is also developing several original programming channels including, action-sports destination EchoBoom Sports and the horror outlet Shock Till You Drop.Tags: Claiming Videos, Copyrights, MCNs, monetization, Moto X Cinema, Nuclear Blast, The Orchard, youtube