The Orchard to Help Partners Bring in the Bacon with B.A.C.O.N

/ Oct 15, 2013


Online video distribution company and multi-channel network The Orchard seems to have an apparent food theme in mind with the launch of “B.A.C.O.N” (Bulk Automated Claiming on The Orchard Network). Sure it’s a silly name, but with the launch of the tool (which we’ll refer to as BACON), The Orchard seems deadly serious about helping its channel partners claim and monetize their videos on YouTube.

Targeting The Orchard’s roster of over 1,000 partnered channels, BACON will begin the monetization process the moment a YouTube video goes live. With YouTube’s tidal wave of incoming content, oftentimes creators are unable to set up best monetization practices during the initial traffic surge some viral videos receive.

BACON provides a much-needed way to track The Orchard’s rapidly expanding network. According to comScore, The Orchard is the seventh largest MCN in the world with almost 5 million subscribers.

The Orchard also hosts content across iTunes, Xbox, Amazon, Hulu, Netflix, and additional OTT services.

According to the MCN’s CEO, Brad Navin, BACON was developed in part to help partners “assert their rights and alleviate the pain points of their businesses.” Speaking to those points, Patrick Walch, head of digital sales at Nuclear Blast — a partner with The Orchard — explained that the MCN helped the record label to quickly monetize and resolve third-party claims, a problem that many music providers face on YouTube.

In addition to Nuclear Blast, The Orchard counts Frenchkiss Records, Pure Noise, and Moto X Cinema as partners. The MCN is also developing several original programming channels including, action-sports destination EchoBoom Sports and the horror outlet Shock Till You Drop.

Tags: , , , , , , ,


Plug Pulled on Canadian SVOD Service Shomi


What’s Trending on the Twitter Sale

Machinima Logo

Machinima Teams with SiriusXM for Daily Esports Radio Show


AwesomenessTV, Vice, Complex to Power New HearstLive...

Industry Tickets Selling Fast!
Click above to lock in your registration for VidCon 2015!

VIDEO: ‘Dirty 30’ Confessions with Stars Hart,...


Facebook Says It’s Sorry It Vastly Overestimated Video...


Pilgrim Media Group CEO Craig Piligian (‘The...


Heroes or Rats?: YouTube Unveils New Program for Creators Who...

Vessel says it's doing well in its first month

Why Verizon is Pursuing Vessel, the...


How Canvs Media is Harvesting Emotional Insights on YouTube,...


Marlon Wayans Getting ‘Naked’ for Netflix with Regina Hall


HuffPost RYOT Launching Virtual Reality Comedy Series and News...


YouTube Launches #voteIRL Campaign Targeting Digital-First Generation


How Top YouTubers (incl. Tyler Oakley & Meghan Rienks)...


Charlie Sheen to Star in Crackle Feature ‘Mad Families’


Gunpowder & Sky Buys Distributor FilmBuff As Vision for...


Toy Freaks Top Viewed YouTube Channel in August According to...


Emmy Wrap-Up 2016: Jeffrey Tambor (‘Transparent’)...


Twitter Scores 2.1 Million Viewers for Thursday Night Footall Kickoff


Vloggers Not Unique Snowflakes: 90 Million Flag YouTube Videos...

Mode Media

‘Billion Dollar Startup’ Mode Media Shuts Down


Who Is Winning The Marketing Revolution And Why?


Netflix Orders ‘She’s Gotta Have It’ Series...


What Is ‘Swedish Dicks’ and Who Is Selling It?


How GMC is Using the AOL Series ‘Seamlessly She’...


Liberty Global to Put Netflix on Set-Top Boxes in 30 Countries


Getting to the Spine of VR’s Monetization Challenges with...


Meredith Hosted Its Own “Front” Stacked with 20 New Series


Verizon and Hearst Move and Seriously.TV Under...


Twitter Launches Live Streaming Apps for Amazon Fire, Apple TV...

YouTube Community

YouTube Fights Back Against Social Media Rivals with Community Feature

Casual Hulu

Vimeo Opening Television Store with Lionsgate Content, Launching...

A Perfect Day in LA Tastemade Jaunt VR Virtual Reality

From Donuts to Malibu, Tastemade and Jaunt Get Immersive in...

Defy Media

Defy Media Close $70 Million Series B Funding Round

YouTube Space LA Halloween Set 2016

YouTube Spaces Team with Jason Blum (‘The Purge’)...

Yahoo Esports

‘Yahoo Esports Live’ Serves Up Reeses Puffs with...


Univision and Lionsgate Team for SVOD Movie Service for U.S. Hispanics

People Entertainment Weekly PEN

People/Entertainment Weekly Ad-Supported OTT Service Preps for Launch

George_Kliavkoff Jaunt VR

Jaunt VR Hires Hearst Exec George Kliavkoff as CEO

Making a Murderer Netflix

‘Making a Murderer’ Scores for Netflix at Creative...