The Washington Post Adds Interview Series to PostTV Lineup
The Washington Post has debuted a new interview series on PostTV, the paper’s recently launched online video channel that offers a mix of live and on-demand content throughout the day.
“On Background” is a 30-minute live daily show that will cover big stories coming out of Washington, DC. Hosted by Nia-Malika Henderson, a former White House reporter for Politico, the show will feature interviews with political insiders and newsmakers (I imagine this includes politicians), as well as journalists from both within and outside of the WaPo newsroom. The live show will be interactive in that the PostTV team will engage with viewers on social media platforms before, during, and after the show airs (Monday-Friday from 12:30pm to 1pm ET). Once the show has aired every weekday, it will be cut up into bite-sized clips for viewers to watch and share at a later time.
Later this week, PostTV will debut another political show, “In Play,” in which hosts Chris Cillizza and Jackie Kucinich will cover and comment on the top political stories of the day.
The Washington Post originally unveiled PostTV in January, saying at the time that it plans to offer more than 30 hours of on-air content every month. This includes original series like “On Background,” “In Play,” and the “The Fold,” which was actually launched last October, as well as individual video journalism pieces, some of which would be tied to Washington Post articles. Other types of content on PostTV include local and national news sports commentary via Post Sports Live; news segments like “News in 59 Seconds” and “On Leadership”; and breaking news clips from partners like The Associated Press, Bloomberg, and CBS News. The paper has set up a studio presence at their DC headquarters dedicated to creating content for PostTV.
With PostTV, The Washington Post is heavily investing in original digital video — much like other news organizations including CNN (via a deal with BuzzFeed) and MSN News (via a deal with Newsy) — to keep up with changes in news content consumption.
PostTV is available via a dedicated section on WashingtonPost.com (or by typing PostTV.com) and The Washington Post iOS apps, and has apps for Google TV and soon Roku streaming players. PostTV content is available on YouTube, with more distribution partnerships to be announced in “the coming months,” according to Andrew Pergam, senior editor of video at The Washington Post.
Shell and Microsoft Surface have signed on as launch sponsors of PostTV.Tags: Google TV, Interview Series, Microsoft Surface, News Programming, On Background, Political Series, PostTV, Roku, Shell, The Washington Post, youtube