Thursday 1.23: News to Know
International is a major area of focus for Netflix in 2014. Previous reports have indicated that Netflix has been eyeing France and Germany as its next two international markets. In its letter to shareholders, the company said: “We plan later this year to embark on a substantial European expansion.” Netflix cites the success it had in 2013 in terms of net overseas customer additions as evidence of a “big international opportunity” for the company.
The Verge http://bit.ly/1ioQOjD
Opinions & Analysis
NATPE Voices: Measurement and Unlocking TV-Sized Ad Dollars
Is measurement the key to unlocking TV-sized ad dollars for online video programming? Why? If not, what is? Dan Goodman, Co-Founder, Believe Entertainment Group: “It’s not really the measurement as much as the underlying shift in what metrics are becoming most valued.
Deals & Signings
Tremor Video has hired Andrew Posen as the new Senior Director of Investor Relations. Posen was previously the Director of Investor Relations at AppNexus.
Streaming Video News
Ben Mendelsohn Cast in Untitled Netflix Project from ‘Damages’ Creators’
Netflix continues to fill the cast for a still-untitled original drama from the Emmy-nominated creators of “Damages.”
Netflix wants to introduce three pricing tiers for new members
Netflix is getting ready to overhaul its pricing structure and introduce three pricing options for new members. The announcement comes as the company grows to 44 million members worldwide.
Netflix Threatens to Provoke Subscriber Protests If ISPs Block Traffic
Don’t tread on Netflix traffic, CEO Reed Hastings warned Internet service providers in an investor letter Wednesday accompanying its fourth quarter earnings, which sent the stock soaring 17% in after-hours trading. With the company’s stock taking a beating last week in the wake of a federal appeals court’s overturning of the FCC’s Open Internet Order, Hastings made clear he would call on subscribers to revolt if ISPs forced Netflix to pay to keep its streams from clogging broadband pipelines.
Netflix Stock Rockets to All-Time High on Solid Q4, Outlook
Netflix investors continue to disregard CEO Reed Hastings’ warning about pumping up the company’s stock to irrationally exuberant levels.
Business Insider http://read.bi/1mv9OKT
Netflix Original Series Seeing Awards Season Bump
The awards shows of recent months are bringing fresh attention to Netflixoriginal series “House of Cards” and “Orange Is the New Black” months after their release, company execs noted in its fourth-quarter earnings comments. Over 80 nominations for Netflix’s originals slate — including a big win at the Golden Globes for “Cards” star Robin Wright — is tranlsating to “nice spikes in viewership,” according to chief content officer Ted Sarandos.
Grace Helbig Rejoins Millionaires Club on YouTube
Don’t look now, but Grace Helbig just surpassed 1 million subscribers on YouTube — for the second time in her life. It’s an important milestone for anyone creating content on YouTube (it’s also one that we don’t normally cover, except that with Helbig, we’re talking about a unique situation).
Jash Wins Short Film Prize at Sundance Film Festival
The Sundance Film Festival has announced the jury prizes and honorable mentions in the short film category. One of the winners, “Gregory Go Boom,” is a short film that comes from Jash, the YouTube comedy network headlined by big-names like Michael Cera, Sarah Silverman, and Reggie Watts.
Base79 Adds the Legends Football League as New Content Partner
Base79, which claims to be the largest MCN outside of North America, has inked a multi-year deal to manage the YouTube presence of the Legends Football League, an all-female tackle football league formerly known as the Lingerie Football League.
Sports MCN The Whistle Adds More Creators to Roster
Sports MCN The Whistle Network, which launched at the beginning of this month, has added a couple more YouTubers to its network.
Is My Damn Channel Deleting Content From Abandoned ‘Modern Primate’ Channel to Repurpose Brand?
Uh oh, My Damn Channel is on the verge of becoming, well, damned. After complaints have surfaced about their continued addition of content to the abandoned “Daily Grace” channel, now they’re under fire by another of their creators: Modern Primate.
Furious Pete Hints at Network Unrest with Facebook Post
We at NMR consider Furious Pete a friend. He’s been good to us; he even came down from Canada to be our Featured Rockstar. So you can imagine that we hate to see our friends unhappy, which is why this post he left on his private Facebook page has us baffled.
New Animalist Show Spotlights ‘Furrocious’ Animals
Animalist, Discovery Digital Networks’ animal-focused video network, is launching a new channel and show today called Furrocious. Hosted by YouTuber, author, and musician Mike Falzone, “Furrocious” will spotlight some of nature’s most adorable animals, and then dissect the many ways they can hurt or kill you.
Native Ad Startup Sharethrough Raises $17 Million
Digital advertising company Sharethrough has raised $17 million in a new round of debt and equity financing. The startup specializes in “native” advertising — making sponsored/ad content feel more like editorial content by embedding them alongside each other in the same feed (some also refer to this as “content marketing”).
Re/code http://on.recode.net/19QlPtNTags: Animalist, Base79, Brodie Smith, Discovery Digital Networks, Grace Helbig, Jash, MCN, My Damn Channel, Netflix, The Whistle, Tremor Video, youtube