Thursday 10.30.14: News to Know

/ Oct 30, 2014

Digital video industry news today
Netflix Orders ‘Richie Rich’ Series from AwesomenessTV
It’s good to be owned by DreamWorks Animation. Netflix has ordered a new live-action series from AwesomenessTV based on the popular children’s character “Richie Rich.” The half-hour comedy, titled “Richie Rich,” will debut exclusively on Netflix in the US, Canada, and Latin America in early 2015.

Opinions and Analyses
Did the dam just open for internet TV? What the FCC news means for the cable industry and you
Consumers have been waiting forever for real TV options over the internet — now they may finally get them. Here’s what the FCC’s big announcement could mean for you.
Rupert Murdoch Says Hollywood Needs Hulu To Compete With Netflix And Amazon: Video
Actually, Fox CEO Rupert Murdoch says that the industry needs Hulu to be “a serious competitor” to the two leading subscription streaming services. The effort to build Hulu was delayed as Fox and Disney bickered over its mission, leading to an aborted auction last year. But the companies finally are “on the same page,” he told an audience today at the Wall Street Journal‘s WSJDLive confab in Laguna Beach, CA. They plan to “drive that as hard and as fast as we can.”

Report: Online Video Casts Wider Net To Auto, Restaurants, Finance

A broader range of marketers are spending money in online video campaigns with increased share of spending coming from auto, restaurants, financial services, entertainment and travel brands.That’s one of the top-level findings in a new report from ad platform Videology analyzing impressions delivered across its service in the third quarter.

Inside The New York Times’ video strategy

One big part of The New York Times’ post-newspaper strategy: video.The publisher rolled out a new video player this week. It swallows four times the screen real estate of its predecessor, spanning the Times homepage edge to edge. But the new player represents more than a design enhancement. It’s a recognition that video is a chief priority for the company as it looks to a digital future.


I dropped my cable TV service more than a year ago and have been relying on Netflix, Hulu and other services to fill my television needs. But I get my shows at least a day late. With CBS’ new All Access streaming service, I can watch shows right when they air.

Women Creative Wednesday: YouTubers Who Should Be Superheroes
Everyone went nuts yesterday when Marvel announced a Captain Marvel film for Phase 3 of their cinematic universe, and the excitement reached a fever pitch when they confirmed that it would be Carol Danvers wearing the quantum bands. Don’t get me wrong, I’m a huge Carol Danvers fan, but a part of me was hoping we might get to see the original female Captain Marvel, Monica Rambeau.

Guillermo Del Toro On The YouTube Space And New Media

New Media Rockstars was given the once in a lifetime opportunity to interview horror master Guillermo Del Toro in a special press roundtable. Within it we got the chance to hear his thoughts on some of YouTube’s creators, the YouTube Space, and new media as a whole.

Streaming on Connected-TVs Continues to Rise (Study)
About two years ago, Crackle teamed up with Frank N. Magid associates to study how people consume video entertainment. Called “The New Living Room,” the study just released its second year results, which found that streaming movies and TV shows through set-top boxes, gaming consoles, and smart TVs has become the preferred way to watch TV content. Live TV can no longer stand up to the popularity of the stream.

Cat Videos on YouTube: 2 Million Uploads, 25 Billion Views
There are approximately 2 million cat videos posted on YouTube, and we at ReelSEO have watched them all. I jest of course, but we’re pretty sure the number is in the thousands. We’re not alone in our love of feline footage, as those 2 million videos have attracted an impressive 24.6 billion views between them.
ReelSEO LOVE Halloween, So Why Aren’t More Brands Creating Video Content Around It?

A tent-pole event like Halloween should be a video marketer’s dream. There is a huge opportunity for brands to reach out to a target audience just when those viewers are searching for content around a particular theme.


How-to Create Videos Around YouTube Tent-Pole Programming

How long before an event should you post tent-pole videos on YouTube? How can brands make use of tent-pole programming? We answer these questions and more this week onReelSEO TubeTalk: YouTube Video Marketing Tips.


Deals and Signings
Alibaba Signs Video Marketing Deal With Youku Tudou
Chinese online video group Youku Tudou and e-commerce giant Alibaba Group will work together to drive the adoption of big data in marketing in China.
China’s Baidu Ups Investment in iQiyi Video Website
China’s Baidu, the massive search engine whose iQiyi video website unit is making a major push into the film business, reported a 52-percent increase in revenues in the third quarter, and said it was upping its investment in content.

Bravo Names Jonathan Hills VP of Digital Media
Bravo Media has named Jonathan Hills vice president of digital media. In the role, he will lead audience engagement strategy and be responsible for growing Bravo’s digital business by creating audience- and revenue-generating products and experiences for
PBS Digital Studios Inks First ‘Major Co-Production Deal’ with a PBS Member Station
WNET, the flagship PBS station in New York, is partnering with PBS Digital Studios to produce two new YouTube series. It’s the first “major co-production deal” between PBS Digital Studios and a PBS member station.
Portal A Finds Its ‘Niche’ with Social Talent Network
Digital content studio Portal A has struck an ongoing content partnership with Niche, an agency/network that represents emerging stars on social platforms like YouTube, Vine, and Instagram.
Happs with Apps

Instagram’s Video Ads Are Finally Live, and Here Are 4 From Major Brands

After six months of testing, Instagram’s video ads are officially here.Instagram, owned by Facebook has deals to show 15-second autoplay spots from Disney, Activision, Lancome, Banana Republic and CW. The ads will start appearing today and roll out over the coming weeks. For instance, Disney is promoting its film, Big Hero 6, with a video showing animated characters posing as if they were taking selfies.

Now when you cast from Google Play Movies & TV you can see actor information on your device via ‘cards’
Trying to remember an actor’s name in a movie you’re watching is horrible. You end up pausing the film and searching IMDB or Wikipedia. Google just updated its Google Play Movies & TV app to make it so you know exactly who you’re watching at all times.
Streaming Video News:
Google Play Movies is getting second-screen smarts for Chromecast
What that guy’s name again? Wasn’t he in that other movie too? Google Play Movies users can now find relevant information in the app’s new second-screen experience as they watch a flick on the big screen.
Joker Lets You Instantly Stream Perfectly Legal And Legitimate Torrent Files
Using to watch a torrent is stupid easy. Grab a Torrent magnet link — the more seeds the better — and paste it into the text input box on the home page of From there, the service seems to cache the content, and depending on the amount of seeds, it starts playing after an ad.

Ellen DeGeneres Launches Video Sharing Site Ellentube

Ellen DeGeneres has launched her own video sharing site.Ellentube –created by DeGeneres in concert with ”The Ellen DeGeneres Show” executive producers Mary Connelly, Ed Glavin and Andy Lassner — will be her fans one stop destination for all of her online content, which averages more than 100 million views per month on YouTube.


Kevin Spacey: Netflix Made A LOT Of Money On ‘House Of Cards’

On Wednesday, actor Kevin Spacey gave an inspiring, funny, and f-bomb-filled talk about how big data is changing the world at a conference hosted by IBM in Las Vegas.
Spacey was there thanks to his breakout Netflix hit, “House of Cards,” and he offered a number of interesting insights about it.

Business Insider
Netflix will be offered as part of a subscription bundle with UK telecoms and TV giant BT
In a move partly designed to cure subscription fatigue, UK telecoms giant BT has revealed it will offer Netflix bundled in alongside its other products. This move was rumored already, but the official reveal was quietly slipped in alongside its Q2 results earlier today.
HBO Considers its Over-the-Top Options
HBO may go with lots of partners: Time Warner Inc. shook up the pay-TV universe a few weeks ago when it announced that HBO would make a standalone streaming service available to non-pay TV subscribers. For many, the knee-jerk assumption was that HBO would be taking customers directly–you would give them your credit card and personal information, and voila.
Videos to Watch Right Now

Web Series Wednesday: Scare Yourself This Hallows’ Eve
In honor of the upcoming holiday (Halloween, obviously) these web series fall into the creepy category–some more so than others. For shows meant to scare, they’re all surprisingly innovative, when they could simply get away with blood and gore as the simple freak-out tactic.
VProud Launches ‘Safe Space’ Video Network for Women
Following what seems to be months of increased cyber-attacks against women, VProud is launching as a new “video social network” focused on providing smart and supportive content “by and for” women.

New Series on The Scene Explores Cardboard Arts & Crafts

Members of the Mackie family, creators of the arts and crafts blog “Cardboard Box Office,” have teamed up with Condé Nast Entertainment to bring a show named after their blog to The Scene.


YouTube News
Pepsi Challenge Still Being Fought–On YouTube
In a nation much divided over everything from health insurance to Renee Zellweger’s plastic surgery, it’s probably just overkill to relive the heydays of Pepsi Challenge in the mid-70s and early 80s. 

YouTube Comes Together For Emotionally Powerful Documentary About Bullying
No To Bullying, a video ode to stopping bullying, opens with a powerhouse bang when several prominent YouTubers admit to having been bullies (as well as bullied) in their pre-YouTube days.

Baman Piederman Just Dropped Season Three Opener!

Has it really been five years since Baman Piderman debuted on the Mondo Media YouTube channel? I feel like I was but a babe in the woods when this amazingly surreal animated show came into my life. But here we are years later, and I’m now a grown-ass man with a strong, handsome woodsman’s jaw and real world problems.

YouTube makes gamers happy with 60fps playback
Gamers and Peter Jacksons of the world rejoice, YouTube is now offering high framerate videos.

Media News
Director Credits YouTube for Box-Office Success
As the credits for his film “Taking It Back” rolled at the Austin Film Festival, filmmaker Andreas Schmied rose from his seat beaming from ear to ear.
Web Video Distributor FilmOn Sues DoubleVerify While Charging Firm With Distributing Malware
The Web video streaming company FilmOn has filed a legal complaint against DoubleVerify, accusing the online advertising verification company of libel for calling it a copyright violator.
Making Viewability Mandatory: Real-Time With Clearstream’s Mandelbaum
This is must-see TV. It’s truly mandatory viewing.Those phrases do not typically refer to commercials, but Clearstream, a video ad targeting platform, wants to change that. No — not by making commercials so good they becomes must-see, but by literally forcing consumers to watch pre-roll ads.


GIFs react to the weather in Netflix’s outdoor campaign

Is it raining cats and dogs while you wait for the bus? If you’re in Paris, the outdoor ad for Netflix right next to you might just show you an image of Gerard Butler from the fantasy war movie “300” as he uses a shield to hide from the rain.

Industry Highlights
Jeff Meyer and Lisa Choi Owens Exit Scripps Networks’ Ulive
According to sources familiar with the matter, Meyer, who served as president of Ulive since its inception, and Owens, who was its chief operating officer, resigned from their posts a few weeks ago. Both were longtime Scripps Networks Interactive executives, having served in various capacities at the lifestyle media giant over the past decade.
Nancy Tellem and Jordan Levin Leave Xbox
Nancy Tellem and Jordan Levin will officially leave Microsoft and Xbox Entertainment Studios at the end of the week.
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