Thursday 11.13.14: News to Know

/ Nov 13, 2014

Digital video industry news today
YouTube Unveils ‘Music Key’ Subscription Service
After months of speculation, YouTube is finally launching its subscription music service. The service, called YouTube Music Key, will allow users to listen to music on YouTube without having to suffer through ads.
Opinions and Analyses
Why Yahoo Needs Its $640 Million Acquisition of BrightRoll
Company Expects Display Ad Revenue to Finally Grow Again
How YouTube Music Key Will Redefine What We Consider ‘Music’
YouTube finally unveiled its subscription music service today, and in some ways it’s very much like existing streaming music services, especially since it comes bundled with Google Play Music All Access.
The Two Biggest Mistakes Brands Make with Influencer Marketing on YouTube
Influencer marketing can be a brilliantly effective way of reaching an engaged audience on YouTube. But for every brand that gets it right, many more miss the mark, leaving everyone involved wondering what went wrong. Before you waste your marketing budget, read about the biggest mistakes a brand can make.
What’s Trending on YouTube? Surprise! It’s Gaming Walkthroughs
Google Trends is a handy little tool for identifying the most popular topics on the search engine over past days, weeks, and months. Now, users have the chance to identify up to 200 of the top trending videos on YouTube via the tool, although any marketer looking for significant insights into what could drive traffic to a branded video may be a little disappointed.
MPAA’s Anti-Piracy Site Could Have Unintended Consequences

Frustrated of trying to figure out where to find episodes of your favorite TV shows? Well, the Motion Picture Association of America is here to help.


CBS News Chief on Network’s New Digital Push, Launch of CBSN and What It All Means for the Future

“It’s not just like taking a television program and putting it on the web, and it’s not like all VOD where you have to work with it; it’s meant to be some place in between,” CBS News chief David Rhodes tells TheWrap.
How Web video pioneer IGN gets its game on
More than 18 years after distributing its first videos online, gaming publication IGN remains on the bleeding edge of Web video. Launched as Imagine Games Network in September 1996, IGN has grown from a network of five small sites focused on specific video game consoles to a major media brand covering games, film, television and other nerdculture stories. Along the way, it has built a huge digital video business, with early bets on original content and emerging distribution methods.

Magazines Are Read All Over But Seldom Seen On YouTube
One place you’re not as likely to bump into your favorite print magazine is on YouTube, a new study says. A report from Touchstorm says that only 115 magazines out of 1,547 it studied had a “meaningful audience” of 10 million or more YouTube views and 52% had less than 100,000 views.

Deals and Signings
CNN Names Andrew Morse Head of Digital, Promotes 2 Others
CNN has appointed Andrew Morse as g.m. of CNN Digital, adding to his previous duties overseeing U.S. newsgathering operations, and has expanded the roles of two other execs, Meredith Artley and Alex Wellen.
Hasbro Promotes Stephen Davis to Chief Content Officer
Hasbro just created (and filled) the role of executive VP, chief content officer, promoting Stephen Davis to the post.
BuzzMyVideos Gains $2.5 Million in Series A Funding Round

London-based YouTube multi-channel network BuzzMyVideos has secured $2.5 million in a Series A funding round from United Ventures.


DreamWorks Animation & Hasbro In Merger Talks; Deal With Hearst Looming

DreamWorks Animation is deeply engaged in two potentially game changing negotiations that could transform the company — including one with Hasbro to forge a family entertainment powerhouse to be called DreamWorks-Hasbro. The other talks are with Hearst to turn DWA’s AwesomenessTV into a joint venture. 

Laura Ling Joins Discovery Digital Networks As Director of Development
The veteran broadcast journalist and producer Laura Ling is joining Discovery’s digital wing with the mission to create more online-native content for the the company’s web presence.

Vice Media, Live Nation to Creates Music Video Service
Vice Media Inc. and concert promoter Live Nation Entertainment Inc. (LYV) are developing a music-themed video service for mobile phones, TV and Internet.

The Haps With Apps
Asian Short-Film Distributor Viddsee Launches Mobile App
Viddsee, a digital video company specializing in Asian video content, just launched its first mobile app.
Can Ocho Dethrone Vine as King of Video Apps?
Perhaps you’ve heard of a little app called Vine? Six second video clips, stars with millions of followers, brand deals for days? Does any of this sound familiar? Of course it does, Vine is one of the most popular and well known apps on the market and no one knows that better than Silicon Valley.
Streaming Video News
Hulu Sets Premiere Date for Season 2 of ‘The Wrong Mans’
Hulu’s original comedy “The Wrong Mans,” which it co-produces with BBC Comedy, is returning for a second season on December 24.
Sony Unveils PlayStation Vue; Web-Based TV Service To Launch With 75 Channels
Back at the International CES confab in January, Sony Computer Entertainment Group CEO Andrew House touted the upcoming arrival of a new cloud-based service in the U.S. that would include the “most popular live TV programs combined with a large library of VOD content,” although he offered no specifics. Now, 10 months later, the mystery has been solved.


‘The Crown’ Confirmed As Netflix Original Series, Set For 2016 Debut
After months of speculations (and negotiations), Netflix tonight officially unveiledThe Crown, Peter Morgan’s decades-spanning drama series that explores the inside story of Queen Elizabeth II and Britain’s post-war  Prime Ministers. The 10-episode first season will premiere on the streaming service in 2016.

Twitter to Add Native Video Sharing in 2015, Expanding Beyond Vine
Twitter next year plans to let users directly record, edit and share videos directly on the social service’s network — a step that could make Twitter a bigger rival to YouTube and counter Facebook’s stepped-up video strategy.
Twitch Users Watched 5 Million Hours of ‘Call of Duty’ Gameplay in a Week (EXCLUSIVE)
The sales figures for Activision’s launch of “Call of Duty: Advanced Warfare” have yet to be announced, but the game is a massive hit for Twitch, whose users spent 5.4 million hours watching other people play the military shooter.

A Video Network Devoted to ‘All Things Home’

PART of the lore of CBS is how William S. Paley, who built the company into a communications empire, became its president in 1928: Commercials for the family’s cigar business on a station that was part of the struggling CBS radio network increased sales so much that Paley realized what a powerful advertising medium radio could be.

Multipop Unveils New Video Player
Multipop, a digital video platform that enables publishers and advertisers to create proprietary video players with an array of interactive features, has unveiled a new integrated video player that is compatible with most major online video formats. Several clients are already using the new player in campaigns combining video with e-commerce tie-ins and social sharing.

YouTube News
Irving Azoff Threatens to Yank 20,000 Songs From YouTube (Exclusive)
Many works composed by popular musicians including The Eagles, Pharrell Williams, Boston, Foreigner, John Lennon, Smokey Robinson, Chris Cornell, and George and Ira Gershwin could soon be removed from YouTube.

Appeals court will revisit order to remove anti-Islamic film from YouTube
A U.S. appeals court will reconsider whether Google Inc must remove from its YouTube video sharing service an anti-Islamic film that sparked protests across the Muslim world.
Videos to Watch Right Now
Web Series Wednesday: From Playboy to the Apocalypse
This web series Wednesday will transport you to the future and whip you back to the past with shows that cover time travel through texts and the (fictional) story of a Mexican immigrant back in the 70′s.
SiriusXM Has a New YouTube-Powered EDM Show
With music increasingly driving traffic to YouTube, SiriusXM is creating a new weekly program, “The YouTube EDM 15,” to expand its YouTube music coverage to the world of electronic dance music.
Media News

Inside Refinery29′s video strategy

To differentiate itself from publishers like Vogue and Glamour, Refinery29 is taking cues from Anthony Bourdain’s “No Reservations.”Over the past few weeks, fashion and lifestyle site Refinery29 has been rolling out its latest video series, “Style Out There.” Like wandering foodie Bourdain, “Out There” host Asha Leo trots the globe to document the world’s fashion subcultures, from Brooklyn’s Hasidic designers to the matching couples of Seoul, South Korea.

Asos Lets You Control the Colors
Brands are having a whole lot of fun with interactive video lately. From last week’s cinematic masterpiece from Honda to Gap’s interactive video letting you play with stripes. Now another clothing brand is exploring the possibilities and music is a huge part of it yet again.

Facebook Debuts ‘Say Thanks’ Video Feature

Facebook would like nothing more than to facilitate stronger ties between its users and increase video usage in the process. Enter “Say Thanks” — a new feature that helps users create “video cards” for friends and family.

CNN Restuctures Digital Management Team
CNN Digital has revamped its management team, tapping the company’s current staff to fill three, lead positions.
Creator Profiles

The Creators of High Maintenance Tell Us Why Vimeo, Why Not FX and What to Expect From Branded Weed

High Maintenance made headlines last spring when it became the first original content to be funded by the video-sharing service Vimeo. The critically acclaimed Web series, which revolves around a roving weed dealer simply known as “The Guy,” already made 13 episodes that found popularity on the platform.


Production Notes
Meet the 20-Year-Old Who Built a YouTube Product Review Empire
Marques Brownlee is a YouTube sensation. The tech-review prodigy has 1.8 million subscribers—more followers than Kanye West, Marvel, or Disney Animation. Under the username MKBHD, he tests everything from cameras and headphones to Google Glass and the latest Tesla.


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