Thursday 11.20.14: News to Know

/ Nov 20, 2014

Digital video industry news today
YouTube Announces Big Changes for Second Annual Awards Show

YouTube is getting ready to celebrate more music talent.

Opinions and Analyses

Targeting Paid-Search Ads, Videos Pays Off On Thanksgiving Day

Oatmeal chocolate chip cookies with walnuts became one of my favorite recipes after searching online for a different type of dessert that would allow me to taste chocolate and get nutritional benefits from oatmeal. 

Bigger Is Not Always Better: The Value of Longtail YouTubers
As more and more brands begin to hire YouTube Content Creators, the same questions continue to come up: Which YouTubers bring the most value? Should I only work with the biggest stars?
Deals & Signings
Xbox One Gets HBO Go
HBO Go fans can now enjoy their favorite single-source streaming service on the Xbox One, as the app is now available (via Verge).
The Verge 

YouTube Adds Netflix Content Chief And Ad Exchange Architect To VP Ranks
YouTube is continuing the spate of recent executive-level hires begun under CEO Susan Wojcicki with two new additions to the top-level team today, according to sources familiar with the matter and confirmed by YouTube.
Xiaomi Invests $300 Million in Video Platform iQiyi
On Wednesday, Chinese hardware provider Xiaomi, along with Shunwei Capital, invested $300 million in the video platform iQiyi. The investment will allow the companies to work together on developing original video content.
Mediaocean and Videology Partner, Look to Merge Web Video and TV Ad Markets
There’s plenty of debate over whether the TV industry will ever embrace programmatic ad-buying and selling to the degree that the Web has. But that isn’t stopping a slew of ad technology startups and behind-the-scenes TV-systems companies from angling to become the de facto facilitators for TV advertising, if and when it becomes more automated.
Streaming Video News
‘Everything But the News’ Is Back on PBS Digital Studios
Back in April, “Everything But the News,” hosted by Steve Goldbloom, got canceled, at which point the host turned to Indiegogo to crowdfund an additional season.

Alec Baldwin Gives Love Advice in New Above Average Series

Anytime people have problems in their romantic relationships, their first thought is bound to be, “Where is Alec Baldwin when I need him?”


Project Latte Latest Effort By Foreign Channels to Battle Netflix
TV channels outside the U.S. are tired of seeing Hollywood studios grant Netflix the streaming rights to popular American shows that they air on their networks,as reported in a page-one Wall Street Journal article. For some, the answer is simple: get in the streaming game yourself.
Netflix Streaming Eats Up 35% of Downstream Internet Bandwidth: Study
Amazon’s share of bandwidth consumption doubles over 18 months to 2.6%, according to Sandvine
Amazon Starts Shipping The Fire TV Stick, Its “Fastest Selling” Hardware Yet
Amazon announced this morning that its Chromecast competitor called the Fire TV Stick, which the company also revealed is the “fastest-selling Amazon device ever,” is now shipping to customers on a first-come, first-serve basis.
‘Longmire’ Lives, Fans Rejoice As Netflix Signs Season Four Return
Longmire fans’ dedication to saving the show has paid off. I’ve learned that Netflix, following several weeks of negotiations, has closed a deal for a 10-episode fourth season of the drama series to premiere in 2015 in the US, Canada, Australia and New Zealand. 


Netflix Still Dominates Streaming, but Amazon Is Picking Up Steam

Netflix is still king of the video streamers, followed by YouTube. But Amazon, which has lagged far behind for many years, is beginning to make a move.That’s the takeaway from a new report from Sandvine, the broadband networking company that provides periodic updates on Web data usage.


Amazon, Netflix to Gain Share of German Online Video Market

ProSiebenSat.1 Media AG (PSM), the owner of the biggest video-on-demand service in Germany, expects its leadership to be eroded by Netflix Inc. (NFLX) and Inc. (AMZN) even as the market expands.

Amazon Sets Premiere Date for Roman Coppola’s ‘Mozart in the Jungle’
Amazon will debut all 10 episodes of classical-music dramedy “Mozart in the Jungle” from executive producer Roman Coppola onDec. 23.
The Haps With Apps
Jaunt Releases Virtual Reality Video App for Consumers
Virtual Reality video company JauntVR has introduced its first publicly available VR viewer and a clip to show what it can do: a live performance by Paul McCartney.
YouTube News
Millionaire YouTube Star Bethany Mota Shares The Secrets To Being Successful Online

Bethany Mota seems to be doing it all.Not only is she a massive YouTube celebrity — millions of people watch her beauty and style videos — but she’s also a budding fashion designer, guest judge on Project Runway, and a contestant on ABC’s “Dancing With The Stars.”

Business Insider
As ‘Unboxing’ Explodes on YouTube, Brands Look to Ride the Wave
Unboxing is a huge and growing phenomenon, and this year Google is selling advertisers on being a part of it–particularly for BlackFriday.


Christmas Comes Early for Brands on YouTube
Three major holiday commercials have already won Christmas, according to this week’s Adweek/VidIQ top 10 list.
Videos to Watch Right Now

Web Series Wednesday: What’s Really Going On

None of this week’s web series are fictional, meaning each will help give you a sense of what’s really going in the world. From combatting domestic violence to exploring the most dangerous side of the criminal justice system, these series will take you around the world and into the minds of some historical legends, finally giving you a history of the documentary form itself.


WATCH THIS: Newsy Goes Interactive to Teach You About War & Money
Newsy has come out with an interactive video project that lets viewers explore the military industrial complex.
Industry Highlights

Who Really Watches Netflix? Nielsen Is About To Tell Us

People in the writing-about-media business have embraced Netflix and written excitedly about its growing subscriber base and the ounces of original programming it has produced. Everything from “House of Cards” to “Orange Is The New Black” to, well, a lot of other stuff. A third season of “Lilyhammer” starts Friday, and each of those episodes is really…about an hour long.

Japan’s Mitsui Puts Stake in Media Incubator FactoryMade
Trading company Mitsui & Co. has taken a minority stake in US-basedFactoryMade Ventures, an incubator for media companies. Per the partnership, the companies will work together to create and fund content and media businesses in the US, from which they’ll distribute content across platforms in the US and Japan.
Samsung Launches Milk Video, Another Mobile-Video Discovery Service
Samsung has launched Milk Video, a new mobile video discovery service that offers a curated selection of content from some of the top channels and networks online.
Media News

How VideoBlocks plans to undercut the stock footage market

VideoBlocks aims to shake up the stock footage industry the way Netflix did for video consumption. For $99, the price of one or two HD clips on competing stock footage sites, VideoBlocks offers annual subscribers unlimited access to its library of 115,000 video clips, motion backgrounds and After Effects templates. That has drawn over 100,000 paying subscribers to the 3-year-old startup, according to VideoBlocks CEO Joel Holland.

Oxygen, Trium Developing Docu-Series About StyleHaul Vloggers
Oxygen, the female-driven TV channel and media brand owned by NBCUniversal, is developing a docu-reality series that would feature talent from StyleHaul, the largest beauty- and fashion-focused multi-channel network on YouTube.
Production Notes
5 Most-Shared Video Ads in 2014 Still Draw from World Cup
As 2014 winds to a close, Unruly’s ranked the year’s most shared online video ads, finding that a couple of those inspired by the World Cup still make it into the top five.
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