Thursday 2.20: News to Know

/ Feb 20, 2014

Digital video industry news today

Broadcasters Get First Victory in Court Over Aereo

A federal court in Utah placed an injunction on Aereo Inc. covering states in the U.S. Tenth Circuit, giving television broadcasters their first legal victory over the online video service as the Supreme Court prepares to take up the matter in April.

WSJ http://on.wsj.com/1dRpvvF

The Verge http://bit.ly/1dRpDv0

THR http://bit.ly/1dRrlwk

Cynopsis 

Variety http://bit.ly/1hav6fl

LA Times http://lat.ms/Mewvaq

LA Times http://lat.ms/1jg7Xdf

Gigaom http://bit.ly/Mew5RA

Deadline http://bit.ly/1oTz4yh 

AdWeek http://bit.ly/MdPHVM

Bloomberg http://bloom.bg/1kZGy2n

 

Deals & Signings

Charles Gabriel Receives Broader Video Sales Role at AOL

Charles Gabriel has been promoted to help oversee global video sales for The AOL On Network. In this expanded role, Gabriel will be responsible for growing AOL Video revenues worldwide as well as continuing the integration of Adap.tv’s media offering into his organization.

VideoInk http://bit.ly/1mvHKfu

Cynopsis 

 

Streaming Video News

Kevin Spacey Slams Politicians As ‘Bad Actors,’ Praises Netflix For ‘House Of Cards’ Risk

Kevin Spacey dropped by “The Daily Show” Tuesday to talk “House of Cards” with Jon Stewart. While the popular Netflix show debuted its second season last week, Spacey says that most networks initially passed on the show — but he’s glad they did.

Business Insider http://read.bi/1jSHa9T

The FCC says it will stop ISPs from slowing down Netflix. Is this the win Net Neutrality needs?

Last month, a federal appeals court ruled that the Federal Communications Commission (FCC) could no longer regulate Internet Service Providers (ISPs) as if they were common carriers.

PandoDaily http://bit.ly/Ne8fpG

Data Bottleneck for Barely Wired Nation

A specter is haunting the U.S.: No matter where you look, the flow of information — whether it’s downloads of hit films or signal capacity that might make auto travel safer — seems to be getting choked by a lack of high-speed data connectivity.

Bloomberg http://bloom.bg/1nQoDZ2

How Dropbox streams your videos almost instantly

This is a pretty fascinating read for all you multimedia geeks out there: Dropbox detailed its approach towards video streaming in a blog post this week that dives deep into the technical details of codecs and transcoding pipelines.

Gigaom http://bit.ly/1nQnMrg

‘House Of Cards’: To Binge Or Not To Binge?

Are the original series produced by Netflix truly designed to be binge-watched — that is, viewed like 13-hour movies rather than serialized programs — or is that just the new thing to do as identified and promoted by the media?

MediaPost http://bit.ly/1eXftVo

 

YouTube News

The Fine Brothers and Nick Cannon Adapt ‘React’ Franchise for Nickelodeon in Pilot Deal

Benny and Rafi Fine, YouTube creators known as The Fine Brothers, are developing a show for Nickelodeon based on their popular “React” franchise. According to multiple sources familiar with the plans, the Fine Brothers partnered with Ncredible Entertainment, a multi-platform production studio founded by actor/musician/producer Nick Cannon, to produce a pilot for a half-hour comedy show for Nickelodeon.

VideoInk http://bit.ly/1ffnxGQ

The Wrap http://bit.ly/1ham3uS

Variety http://bit.ly/1jg65RO

My Damn Channel, Frederator to Produce TV Shows for HLN

Earlier this month, CNN rebranded its Headline News channel into HLN, with a new directive to be a cable news network for “the social media generation.” In this sense, the network plans to make content that social-media users would want to watch, whether it’s tied to trending stories and clips, or, apparently, being produced by the very creators these users are already watching online.

VideoInk http://bit.ly/1mvH9L2

Wired http://wrd.cm/1oVTJSv

Cynopsis 

Variety http://bit.ly/1fjQsYU

What Happens When A White Guy Tries To Steal A Car And What Happens When A Black Guy Tries

YouTube channel Simple Misfits conducted a little social experiment: a white guy tried to steal a car — and then a black guy did. Both fake perpetrators tried to jimmy the locks, and the car alarms sounded. Depressingly, stereotypes persisted. After half an hour, many people, including a police officer, completely ignored the white “criminal.” But the black man ended up in handcuffs within two minutes.

Business Insider http://read.bi/1ctK688

How to grow your YouTube subscriber base

When it comes to YouTube, there are numerous metrics to keep your eye on, but only one you should optimize. With algorithm changes rightly de-emphasizing view count, many marketers and content creators have shifted their focus to optimizing minutes watched and completion rates. But these metrics are just byproducts of having engaging content — it’s pretty hard to optimize your video’s completion rate if your video is boring.

iMedia Connection http://bit.ly/1jSIPME

 

Media News

Here’s Another Branded Web Series from the Guy Behind ‘Easy to Assemble’

The marketing executive behind “Easy to Assemble,” a Webby-winning web series sponsored by and featuring IKEA, is back with another branded web-series project. “Long Way Home” is the brainchild of Gregory Hadden and Magnus Gustafsson, the director of digital strategies at City Gross. You might remember Gustafsson from his time as IKEA’s marketing chief when he optioned multiple seasons of “Easy to Assemble,” which has grabbed more than 30 million views online to date.

VideoInk http://bit.ly/1nQfU99

If You’re Watching VEVO Content, Chances Are You’re Using a Mobile Device

We’ve talked about the size and importance of music video content on the web a lot at VideoInk. Today, one of the biggest players in the online music landscape, VEVO, has released a report that details 2013 viewership numbers and patterns across its platforms. The major takeaway? Again: Music is big.

VideoInk http://bit.ly/1gZTf9B

Acorn TV Founders Get into the Fitness-Video Game

RLJ Entertainment, the company behind the British-TV subscription streaming service Acorn TV, is launching its second digital channel. The company has unveiled Acacia TV, a new digital video service focused on providing all sorts of fitness content.

VideoInk http://bit.ly/1gkQ9Lv

Cynopsis 

Core Media, PopSugar Ink Development Pact

PopSugar, which targets women, is teaming with international production company Core Media Group to develop and distribute scripted and nonscripted projects. The content produced under this new pact will be targeted at PopSugar’s demographic of women 18-40. They will be for all platforms and channels, including broadcast, cable and online.

THR http://bit.ly/MDP5cR

Lifestyle Blogger Star Mr. Kate & Hubby on Their New YouTube Show “Omg We Bought A House’ [Interview]

When I first heard there was a new YouTube reality show starring a “Mr. Kate,” I thought, I’m there! After all, more YouTube reality shows starring trans people is exactly what we need. There simply aren’t enough of those to even whet my appetite right now. The desire is insatiable, folks.

But then it turned out that “Mr. Kate” wasn’t trans at all, and I learned that Mr. Kate was Kate Albrecht, a sort of do-it-all designer/stylist/DIY guru/tastemaker. Her Mr. Kate blog has attracted millions of eyeballs and includes faithful celebrity followers like Zooey Deschanel, Vanessa Hudgens, Miranda Cosgrove and Reese Witherspoon, among others.

NMR http://bit.ly/1gKWXnY

 

Content Media

DailyMotion exclusively premiered Renderyard’s 2013 Sundance Film Festival web series, The Dark Prophet. The three episodes follow a math and music genius who discovers a secret code within music. “Dailymotion is designed to make it easy for leading and emerging filmmakers to realize their ambitions by reaching our global audience of 120 million viewers,” VP of International Content Marc Eychenne said.

Cynopsis 

Why Hollywood Should Be Watching For Robust Net Neutrality Rules

With FCC chairman Tom Wheeler announcing plans Wednesday to do a rewrite of net neutralityregulations, studios this time around have even more reason to be concerned about how robust the agency makes its rules of the road for the Internet.

Variety http://bit.ly/1jfgAVH

Online Video and Mobile Access: Changing the Way We View and Value Content

Do you remember instances when your parents would refer to the technology, or the lack of, when they were growing up? You couldn’t imagine operating in a time without color television, computers or mobile phones. Now, I’m in my parents’ shoes with my own children. Floppy disks and life without smartphones and tablets will never occur to them. After all, a friend of mine recently told me his daughter tried to swipe the television screen with her fingers to change channels.

iMedia Connection http://bit.ly/1givveR

Production Notes

Creating a How-to Video: 5 Ways Not To Blow It

Over the years I’ve created many how-to videos. I’ve also watched many; some good, some bad and some downright ugly. They key thing I’ve learned through it all is that you HAVE to put yourself in the audience’s shoes. The golden rule is that you need to think about how the viewer is going to respond to your video, particularly if they are brand new to the skill. The following are 5 classic mistakes that I’ve seen creators make time and time again in their instructional videos, along with some examples of how-to videos that have fallen into these traps.

ReelSeo http://bit.ly/1h0022V

 

Creator Profiles

Chester See: YouTube’s Multi-Platform Champion

Across the board, YouTube’s most prominent personalities understand the scope of their chosen platform, but few grasp its revolutionary status quite like musician and notable YouTuber Chester See.

VideoInk http://bit.ly/1jSCrVK

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