Thursday 2.27: News to Know

/ Feb 27, 2014

Digital video industry news today

ZEFR Raises $30 Million in Round Led by Institutional Venture Partners

Video marketing and monetization startup ZEFR has raised $30 million in a new financing round led by Institutional Venture Partners.



Music Ally



Opinions & Analysis

For TV Networks, the Digital Food Experience Can Mean Different Things

TV doesn’t just live on TV anymore — that’s a basic fact of the current media landscape. But when networks engage with the digital space, that doesn’t mean they all have the same approach; based on need and audience, a number of different strategies are currently in play. And two extremes can be found in how Bravo and Scripps approach the web with its food-related properties.


A video doesn’t need millions of views to be a viral video

News media often talks about “viral videos” having multiple millions of views. That seemingly has set the bar for what is defined as a viral video. But I couldn’t disagree more.

iMedia Connection

Here’s Why All Of Your Favorite Websites Are Falling Over Themselves To Make More Videos

Last week, Time Inc. announced its Sports Illustrated brand will launch an online sports news and highlights network in partnership with three of the four major professional sports leagues, NASCAR, and several college conferences.

Business Insider

Expect a Seismic Shift in Video Consumption

When asked about the future recently, Comcast CEO Brian Roberts said, “Television will change more in the next five years than in the last 50.” We agree. Based on 70 years of watching what consumers experience, and how they buy, how they act and what they do based on their consumption of content, we see a seismic shift coming in the next five years. Nowhere is this more acute than when it comes to television and video consumption.



Deals & Signings

Tumblr Makes First Media Hire, Wants to Get Closer to Hollywood

Tumblr has hired Sima Sistani to the newly created role of director of media, effective immediately. She is essentially tasked with bringing Tumblr closer to Hollywood. Her responsibilities will include developing “comprehensive integrations” and partnerships with entertainment and media properties.


The Wrap




Streaming Video News

Netflix vs. Amazon: Battle of the Drones

Okay, so unlike Amazon Prime Air, Netflix does not actually boast a new service in which drones will deliver movies right to your door (or urinal, as the mock ad suggests). The below “advertisement” is Netflix poking fun at Amazon’s proposed new service, which Amazon recently showcased in a laughably similar video.


Disney Inks Big Production Deal with New York for Netflix Marvel Series

The upcoming Marvel TV series on Netflix will be set in New York City. And now, thanks to a deal between Disney and New York Governor Andrew Cuomo, the shows will also be shot in the state of New York.




Red Bull TV, Now Streaming on an Xbox 360 Near You

Red Bull TV, an action-sports digital video network run by Red Bull Media House, is now available on the Xbox 360. Red Bull TV features live and on-demand sports, music, and lifestyle content, ranging from short-form clips to full-length episodes of Red Bull original shows, to TV specials and feature films.


Chinese Streaming Video Giant Tudou Adds Hollywood-Focused Content From Metan

U.S.-Chinese media group Metan Development will add Next Media Elite’s weekly entertainment news series PopStop TV and its Mandarin-language sister show Hollywood Now to its “Hollywood” channel on Chinese online video-sharing site Tudou.


What Are You Streaming?

While the DVR remains a favorite – and even the primary – means of time-shifting for many, the newer streaming services are coming on strong.


12 Documentaries On Netflix That Will Make You Smarter About Business

Here’s a quick and fun way to enrich your business knowledge: streaming documentaries on Netflix. The online movie and TV service has a vast cache of business and tech documentaries that anyone with a subscription can watch instantly. The topics range from profiles of great tech innovators like Steve Jobs and Elon Musk to deep dives into industrial design.

Business Insider

The WWE Network Will Be A Revolutionary Digital Experience — As Soon As It Gets Fixed

World Wrestling Entertainment’s new digital network arrived exactly when CEO Vince McMahon promised it would: Monday, February 24th. Since then, however, the WWE Network has been struggling with technical issues that have made the would-be revolutionary multimedia application inaccessible to paying customers hungry for content.

Business Insider

The Haps With Apps

Revamped Smosh iOS App Also Features Videos

Defy Media has revamped the Smosh mobile app for iOS devices. It now offers comedy videos from Smosh’s main YouTube channel, as well as from other Smosh-branded channels like Smosh Games and Shut Up! Cartoons. With the reboot, the app now also features comedy video content from



Starbucks’ CMO Answers 3 Questions Via Instagram Video

Sharon Rothstein talks mobile, social and store design



YouTube News

Epic Meal Time Cooks Up TV Deal with A+E’s FYI Network

Another YouTube talent partnered with Collective Digital Studio is making the jump from web to TV. The dudes at Epic Meal Time are joining the FYI Network launch programming slate. The lifestyle cable network, which is owned by A+E and was formerly known as Bio, will reboot on July 7 with a focus on passion categories like food, fashion, style, and design.



Warner Bros. Might Join Machinima’s New Financing Round

Warner Bros. is considering an investment in Machinima, the YouTube-based entertainment multi-channel network focusing on gamers and “fanboys.” The news comes from The Wall Street Journal, which reports that Warner Bros. might invest $10-15 million into the company.




Google ordered to remove anti-Islamic film from YouTube

A U.S. appeals court on Wednesday ordered Google Inc to remove from its YouTube video-sharing website an anti-Islamic film that had sparked protests across the Muslim world. By a 2-1 vote, a panel of the 9th U.S. Circuit Court of Appeals rejected Google’s assertion that the removal of the film “Innocence of Muslims” amounted to a prior restraint of speech that violated the U.S. Constitution.





Deadline Hollywood

Business Insider


YouTube is Not a Sweatshop—It’s Actually a Goldmine, and Here’s Why

“[F]or YouTube creators, leaving the platform would be like Michael Phelps leaving the Olympics in his prime because it didn’t pay well.”



Media News

Joyus Launches Style Series That Incorporates Google+ Hangouts

In-video shopping platform Joyus has launched a new interactive web series on Google+ Hangouts called “The Best of Spring Style.” Created in partnership with People magazine and AOL, the series features style experts offering their picks and tips on the best spring-related fashion, beauty, and healthy-living merch to buy.


TV on the Web exclusive: Oscars to stream live online

The 86th Annual Academy Awards will be the first Oscars telecast to be streamed live online through WATCH or the WATCH ABC app.

USA Today




MIPTV has named Chipotle Mexican Grill the Brand of the Year, recognizing its original online branded series Farmed and Dangerous. The series, which just released its second episode on Hulu, will make its international debut at the festival in Cannes on April 9.


CamioCam Brings Ambitious Search Smarts to Video

Carter Maslan used to be a director of product management at Google focused on local. When his team launched Street View in 2007, they did a bunch of usability tests, where people would come in to use the product, and would often check out what their own houses looked like.



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