Thursday 2.27: News to Know

/ Feb 27, 2014

Digital video industry news today

ZEFR Raises $30 Million in Round Led by Institutional Venture Partners

Video marketing and monetization startup ZEFR has raised $30 million in a new financing round led by Institutional Venture Partners.

VideoInk http://bit.ly/1cpAWqh

ReelSeo http://bit.ly/1cpCpN9

Music Ally http://bit.ly/1hCH1CX

THR http://bit.ly/N7dHLs

NMR http://bit.ly/1dEgCBz

Opinions & Analysis

For TV Networks, the Digital Food Experience Can Mean Different Things

TV doesn’t just live on TV anymore — that’s a basic fact of the current media landscape. But when networks engage with the digital space, that doesn’t mean they all have the same approach; based on need and audience, a number of different strategies are currently in play. And two extremes can be found in how Bravo and Scripps approach the web with its food-related properties.

VideoInk http://bit.ly/1lnj9YY

A video doesn’t need millions of views to be a viral video

News media often talks about “viral videos” having multiple millions of views. That seemingly has set the bar for what is defined as a viral video. But I couldn’t disagree more.

iMedia Connection http://bit.ly/1lntbJG

Here’s Why All Of Your Favorite Websites Are Falling Over Themselves To Make More Videos

Last week, Time Inc. announced its Sports Illustrated brand will launch an online sports news and highlights network in partnership with three of the four major professional sports leagues, NASCAR, and several college conferences.

Business Insider http://read.bi/1knUArt

Expect a Seismic Shift in Video Consumption

When asked about the future recently, Comcast CEO Brian Roberts said, “Television will change more in the next five years than in the last 50.” We agree. Based on 70 years of watching what consumers experience, and how they buy, how they act and what they do based on their consumption of content, we see a seismic shift coming in the next five years. Nowhere is this more acute than when it comes to television and video consumption.

Recode http://on.recode.net/1ftq7cB

 

Deals & Signings

Tumblr Makes First Media Hire, Wants to Get Closer to Hollywood

Tumblr has hired Sima Sistani to the newly created role of director of media, effective immediately. She is essentially tasked with bringing Tumblr closer to Hollywood. Her responsibilities will include developing “comprehensive integrations” and partnerships with entertainment and media properties.

VideoInk http://bit.ly/1lnjpHs

The Wrap http://bit.ly/1pxV8yM

THR http://bit.ly/1hCzbcm

MediaPost http://bit.ly/1dEjdvi

Variety http://bit.ly/1cc0HzC

Streaming Video News

Netflix vs. Amazon: Battle of the Drones

Okay, so unlike Amazon Prime Air, Netflix does not actually boast a new service in which drones will deliver movies right to your door (or urinal, as the mock ad suggests). The below “advertisement” is Netflix poking fun at Amazon’s proposed new service, which Amazon recently showcased in a laughably similar video.

VideoInk http://bit.ly/OGcls1

Disney Inks Big Production Deal with New York for Netflix Marvel Series

The upcoming Marvel TV series on Netflix will be set in New York City. And now, thanks to a deal between Disney and New York Governor Andrew Cuomo, the shows will also be shot in the state of New York.

VideoInk http://bit.ly/1fWluma

Cynopsis 

Bloomberg http://bloom.bg/1cc009x

Red Bull TV, Now Streaming on an Xbox 360 Near You

Red Bull TV, an action-sports digital video network run by Red Bull Media House, is now available on the Xbox 360. Red Bull TV features live and on-demand sports, music, and lifestyle content, ranging from short-form clips to full-length episodes of Red Bull original shows, to TV specials and feature films.

VideoInk http://bit.ly/MxMfFJ

Chinese Streaming Video Giant Tudou Adds Hollywood-Focused Content From Metan

U.S.-Chinese media group Metan Development will add Next Media Elite’s weekly entertainment news series PopStop TV and its Mandarin-language sister show Hollywood Now to its “Hollywood” channel on Chinese online video-sharing site Tudou.

THR http://bit.ly/1cVf6y0

What Are You Streaming?

While the DVR remains a favorite – and even the primary – means of time-shifting for many, the newer streaming services are coming on strong.

MediaPost http://bit.ly/1o8zEVG

12 Documentaries On Netflix That Will Make You Smarter About Business

Here’s a quick and fun way to enrich your business knowledge: streaming documentaries on Netflix. The online movie and TV service has a vast cache of business and tech documentaries that anyone with a subscription can watch instantly. The topics range from profiles of great tech innovators like Steve Jobs and Elon Musk to deep dives into industrial design.

Business Insider http://read.bi/1cRk9Qb

The WWE Network Will Be A Revolutionary Digital Experience — As Soon As It Gets Fixed

World Wrestling Entertainment’s new digital network arrived exactly when CEO Vince McMahon promised it would: Monday, February 24th. Since then, however, the WWE Network has been struggling with technical issues that have made the would-be revolutionary multimedia application inaccessible to paying customers hungry for content.

Business Insider http://read.bi/1fLm2Px

The Haps With Apps

Revamped Smosh iOS App Also Features Break.com Videos

Defy Media has revamped the Smosh mobile app for iOS devices. It now offers comedy videos from Smosh’s main YouTube channel, as well as from other Smosh-branded channels like Smosh Games and Shut Up! Cartoons. With the reboot, the app now also features comedy video content from Break.com.

VideoInk http://bit.ly/1hrRDWg

Cynopsis 

Starbucks’ CMO Answers 3 Questions Via Instagram Video

Sharon Rothstein talks mobile, social and store design

AdWeek http://bit.ly/1bOAS8r

 

YouTube News

Epic Meal Time Cooks Up TV Deal with A+E’s FYI Network

Another YouTube talent partnered with Collective Digital Studio is making the jump from web to TV. The dudes at Epic Meal Time are joining the FYI Network launch programming slate. The lifestyle cable network, which is owned by A+E and was formerly known as Bio, will reboot on July 7 with a focus on passion categories like food, fashion, style, and design.

VideoInk http://bit.ly/1hrRMZX

THR http://bit.ly/1k9ipX3

Warner Bros. Might Join Machinima’s New Financing Round

Warner Bros. is considering an investment in Machinima, the YouTube-based entertainment multi-channel network focusing on gamers and “fanboys.” The news comes from The Wall Street Journal, which reports that Warner Bros. might invest $10-15 million into the company.

VideoInk http://bit.ly/1ftAr4k

VentureBeat http://bit.ly/1fWohMf

WSJ http://on.wsj.com/1exqxsf

Google ordered to remove anti-Islamic film from YouTube

A U.S. appeals court on Wednesday ordered Google Inc to remove from its YouTube video-sharing website an anti-Islamic film that had sparked protests across the Muslim world. By a 2-1 vote, a panel of the 9th U.S. Circuit Court of Appeals rejected Google’s assertion that the removal of the film “Innocence of Muslims” amounted to a prior restraint of speech that violated the U.S. Constitution.

Reuters http://reut.rs/1mCKa8R

NMR http://bit.ly/1hs5KLo

NYT http://nyti.ms/1hl7HK9

Gigaom http://bit.ly/1hiwJJP

Deadline Hollywood http://bit.ly/1mGoetn

Business Insider http://read.bi/N7mtJw

AP 

YouTube is Not a Sweatshop—It’s Actually a Goldmine, and Here’s Why

“[F]or YouTube creators, leaving the platform would be like Michael Phelps leaving the Olympics in his prime because it didn’t pay well.”

BetaBeat http://bit.ly/1epvZ5f

 

Media News

Joyus Launches Style Series That Incorporates Google+ Hangouts

In-video shopping platform Joyus has launched a new interactive web series on Google+ Hangouts called “The Best of Spring Style.” Created in partnership with People magazine and AOL, the series features style experts offering their picks and tips on the best spring-related fashion, beauty, and healthy-living merch to buy.

VideoInk http://bit.ly/1cbFK7X

TV on the Web exclusive: Oscars to stream live online

The 86th Annual Academy Awards will be the first Oscars telecast to be streamed live online through WATCH ABC.com or the WATCH ABC app.

USA Today http://usat.ly/1eppJu3

Variety http://bit.ly/1ftvgl0

 

Advertising

MIPTV has named Chipotle Mexican Grill the Brand of the Year, recognizing its original online branded series Farmed and Dangerous. The series, which just released its second episode on Hulu, will make its international debut at the festival in Cannes on April 9.

Cynopsis 

CamioCam Brings Ambitious Search Smarts to Video

Carter Maslan used to be a director of product management at Google focused on local. When his team launched Street View in 2007, they did a bunch of usability tests, where people would come in to use the product, and would often check out what their own houses looked like.

Recode http://on.recode.net/1hWlCZS

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