Thursday 3.27: News to Know

/ Mar 27, 2014

Digital video industry news today

German Broadcaster ProSiebenSat.1 Buys into Collective Digital Studio

Traditional media companies have taken a liking to investing in or acquiring YouTube multi-channel networks. Here’s the latest: German broadcaster ProSiebenSat.1, through its Red Arrow Entertainment division, has acquired a 20% stake in Collective Digital Studio, an MCN that currently encompasses 600 channels on YouTube reaching more than 100 million subscribers and nearly a billion views per month.




Bloomberg BusinessWeek




Streaming Video News

Netflix Sets SXSW-Winning ‘Print the Record’ as Its Next Original Docu-Film

Netflix’s latest original documentary is “Print the Legend,” a SXSW-winning film set inside the world of 3D printing.





Hollywood Reporter

‘From Dusk Till Dawn,’ a Netflix International ‘Original,’ Will Get a Second Season

El Rey Network, the cable channel founded by filmmaker Robert Rodriguez, has already given the greenlight to a second season of “From Dusk Till Dawn,” the TV series adaptation of the director’s famous vampire cult film.


Crackle to Close Shop in the UK

Crackle, the ad-supported VOD platform from Sony Pictures Entertainment, will shut down its service in the UK next month.


New Programming and Deals

Amazon recently dropped not only the shows from Scripps Networks Interactive, but alsoDiscovery Communications programming from Prime Instant Video as well. Variety reports Scripps is losing a whopping $11 million in this year’s licensing revenue from the streaming service, while Discovery is at less of a loss since the deal it made with Amazon in 2012 has since expired. Neither of the companies involved commented, but Discovery still has a deal with Netflix in place and is currently speaking with Amazon to renew a licensing agreement.


Content Media

Hulu is joining the ranks of Netflix in the awards honors yesterday, receiving its first Emmy nomination for its mascot docu-series Behind the Mask. The Emmy is for the Outstanding New Approaches Sports Programming category, and will compete in the 35h Annual Sports Emmy Awards on May 6. The first ten-episode season is currently available on Hulu, and the second season is in pre-production.


Netflix Wants The Internet’s Benefits Without Its Costs

Netflix CEO Reed Hastings doesn’t like paying for Internet connectivity. He has a new idea, which he calls “strong net neutrality,” that could significantly reduce one of his big input costs.


Aereo Updates

Aereo Says A Win For Broadcasters Would Have “Chilling” Consequences To Cloud Computing

Aereo has today filed its response brief with the Supreme Court in a case that will make or break the streaming TV startup.




Hollywood Reporter

YouTube News

Pixability Announces UberTube 2014 to Teach Brands What to Do on YouTube

Many brands are still trying to figure out how to be successful on YouTube. To help them, Pixability, a software company that specializes in YouTube marketing, is producing the UberTube 2014 Brand Summit, an independent event that will take place on April 29 in New York, to coincide with the third annual Digital Content Newfronts.


Machinima Releases Live-Action Short Inspired by ‘Deus Ex’ Video Game

Machinima routinely serves as the home for independently produced series and short-film content tied to popular video games, films, and comic books. Most recently, the company released “Enormous,” a short film inspired by the graphic novel of the same name, which it hopes to turn into a full-length action series.


Emmy-Winning World of Wonder and Base79 to Create ‘Sub-Network’ of YouTube Channels

Emmy Award-winning non-fiction production house World of Wonder (“The Last Beekeeper,” “RuPaul’s Drag U”) has inked a deal with European MCN Base79 to create a “sub-network” of channels on YouTube.


How Red Bull Uses Branded Entertainment to Win on YouTube

When looking at companies that dominate YouTube, it’s hard to miss Red Bull. With over 3.5 million subscribers, and over 750 million combined views, the energy drink powerhouse dwarfs most other brands – and there’s definitely a secret to their success. Red Bull has long been known for their sponsorship of extreme sports, and their commitment to entertainment the world over. Whether it’s sponsoring music festivals, or helping a man skydive from space, they are clearly leading the way in entertainment marketing.


Media News

TubeMogul Hopes to Raise $75 Million IPO

Video-buying platform provider TubeMogul is going public. The company has filed an S-1 with the Securities and Exchange Commission with the hopes of raising $75 million in an initial public offering.






Bloomberg Businessweek


Network A Makes Its Action-Sports Content Available to Consumers in Stores

Network A, the Bedrocket-owned action-sports channel, will now also be available in hundreds of powersport dealerships and retailers across the country.


AOL Unveils ‘One’ to Make Programmatic Advertising Less Complex

Want a simplified programmatic advertising platform that lets you do everything, including buying, selling, and analyzing ads across video, TV, display, and mobile, with access to multiple solutions and products in the space? AOL is betting that you do, and plans to launch One by AOL, a new open programmatic ad platform, to make it happen.



Industry Highlights

News from the NewFronts

Cynopsis sat down with Wall Street Journal‘s Global Head of Ad Sales Trevor Fellows to discuss what it has in store for the digital content NewFronts event on May 2. DCNF will feature 22 publishers this year, including the founding partners Hulu, YouTube/Google, AOL, DigitasLBI and Microsoft.



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