Thursday 4.17: News to Know

/ Apr 17, 2014

Digital video industry news today

Go Back to Litchfield in ‘Orange Is the New Black’ Season Two

Hide your chickens: Here’s a new trailer for the second season of “Orange Is the New Black,” the critically acclaimed Netflix dramedy from creator and executive producer Jenji Kohan (“Weeds”).




Huffington Post



Opinions & Analysis

Reaching Out to Online Influencers: ‘Magnet Minute’

This week on the “Magnet Minute,” I talk about why and how you should reach out to online influencers.


Concept for Live TV On-the-Go Was Around Long Before Aereo

The technology is new; the concept, not so much.



Supreme Court Ruling on Aereo Will Be Significant, No Matter Who Wins 

When the Supreme Court hears oral arguments in the battle over television streaming service Aereo on April 22, it will be against a backdrop of two competing narratives.



Streaming Video News

TV4 Entertainment Debuts First Original Series ‘McKenna’ on Hulu

TV4 Entertainment is launching its first original series. “McKenna,” a new half-hour interview series hosted by British self-help guru Paul McKenna, is now available via the Television Four channel on Hulu and Hulu Plus.




Netflix reportedly launching in Germany in September

Netflix is getting ready to launch in Germany in September, according to a local media report, and preparing an advertising campaign for multiple German cities.



Tubi TV Free Internet Video Service Launches with 20,000 Shows and Movies (Most of Which You’ve Never Heard Of)

AdRise, a content distribution and advertising startup, is launching Tubi TV, a free, ad-supported video-on-demand service stocked with 20,000 licensed TV shows and movies.




Proof That Netflix Is Destroying Cable TV

A new report from consumer data company Experian Marketing Services suggests that online video content services like Netflix are pulling people away from cable television. After surveying more than 24,000 U.S. adults, EMS found that households with a Netflix or Hulu subscription were nearly three times as likely not to have a cable subscription than the average household. In total, 6.5% of Experian’s surveyed households did not subscribe to cable in 2013, up from 4.5% in 2010.


Business Insider


Most TV Viewing Still Live, But Streaming, Video Gains Popularity

Nearly 90% of worldwide adult TV viewing continues to be live — but with other TV-video platforms gaining steam. From a new poll of 15,551 adults in 20 countries, Ipsos OTX says 86% of respondents watch traditional live TV, with 27% streaming/downloading TV/video via computer; 16% are streaming Internet video to TV; 16% are using DVR/recording devices to view; and 11% watching on mobile.

Media Post

The Haps With Apps

Starbucks Shows that Instagram Videos Don’t Need to Be Thrillers

If the first two weekly editions of the VideoWatch/Shareablee Top 10 branded Instagram videos chart are any measure, people who use the social-mobile app love action above all else. High-flying 15-second videos from the NBA and GoPro once again reigned supreme from April 7 through April 14. That said, Starbucks cracked the ranking for the first time with simple footage of a swirling cup of coffee. So, brand marketers should know: You don’t need the world’s best athletes or a fancy camera to compete via Instagram’s 10-month-old video feature.


Aereo Updates

Aereo Launches To Explain Its Position Vs. Broadcasters

Aereo is about to present its case to the U.S. Supreme Court, but first it wants to present its case to you.



Aereo Slammed One Last Time By Broadcasters Before SCOTUS Hearing

With just days to go before they meet their Aereo foes face-to-face at the Supreme Court, the broadcasters this week took one last swipe at what they claim is the “blatant and unapologetic copyright infringement” by the Barry Diller-backed streaming service. “Aereo is in the business of retransmitting performances of the copyrighted works of others to the public for a profit,” said bluntly in a final reply brief filed by Disney, CBS, NBC, Fox and the other plaintiffs on April 14 with the SCOTUS (read it here).




Justice Alito Rejoins Aereo Supreme Court Case

Supreme Court Justice Samuel Alito will not be sitting out the Aereo case next week, an entry on the Court’s publicdocket revealed Wednesday. Alito had previously been listed as recused, setting up the possibility of a 4-4 tie in the case, which would have left in place a welter of conflicting lower-court decisions that ratify Aereo and similar services in some parts of the country and outlaw them in others.

Hollywood Reporter


The ABCs Of Aereo: What Is Aereo And Why Are Broadcasters Taking It To The Supreme Court?

U.S. Supreme Court justices are so mistrustful of technology that they bar TV cameras from their proceedings and require visitors to check their smartphones at the door. But on April 22 they will take an hour to hear arguments in a case that could re-shape television and the Internet. All of the major broadcast companies are challenging the legality of an upstart streaming service: Aereo, a company backed by IAC chief Barry Diller that began to sign up subscribers in New York City in February 2012


YouTube News

YouTube’s Big Plan to Turn Its Stars Into Real Celebrities

YouTube stardom just got a lot closer to the real thing. YouTube stars are going to get their own promotional TV spots and premium-priced ad rates as part of an effort to package online video stars like they’re traditional TV celebrities, YouTube CEO Susan Wojcicki tells Ad Age. Meanwhile, YouTube has announced plans to package up its top 5 percent best-performing content and sell premium-priced ad commitments against those channels in advance, reportedly at rates that rival those of traditional TV networks.




Google is ramping up its YouTube pitch to advertisers by showcasing the top five percent of the video site’s channels in the Google Preferred program via a new sizzle reel. Categories include Food & Recipes, Pop Culture & Entertainment, and Video Gaming. TubeFilter reports that the sizzle reels are intended to demonstrate how these sectors lure more young viewers than cable TV channels like MTV and Comedy Central.


Media News

George Ruiz, Leo Kei Angelos Follow ‘First Impressions’ with Horror Film for BlackboxTV

The team behind “First Impressions,” a clever short-film released last June starring YouTubers Chester See and Hailey Bright, is back with a new project.



Network A Expands Out-of-Home Distribution Reach

Network A, the action sports channel owned and operated by Bedrocket, has struck another out-of-home distribution deal.





Tribeca Film Festival Announces 2014 #6SecFilms Winners

On its first day, the Tribeca Film Festival has announced the winners of the second annual #6SecFilms competition. This year, the competition received 536 entries from Vine creators in 24 countries, according to TFF. A judging panel that included Webby Awards founder and filmmaker Tiffany Shlain, as well as comedian Julie Klausner, James Curleigh, Bethann Hardison, and Vine star Jerome Jarre selected the four winners in the categories of drama, comedy, animation, and genre.





Univision and Bedrocket Debut Flama, an OTT Network ‘for and by’ Hispanic Millennials

Last year, Univision and Bedrocket teamed up to form Flama, a new over-the-top network dedicated to serving 15- to 30-year-old fans of Latin culture. The network, which will primarily offer its content in English, officially launches this week with a slate of five original series.




BBC iPlayer and Sky’s iOS TV streaming apps are currently experiencing problems

The BBC iPlayer and Sky’s Now and Go TV apps for the iPhone and iPad are both experiencing problems today, with some users of Apple’s mobile devices unable to access the services.



Senator Al Franken to Netflix CEO: What’s Your Take on the Comcast-Time Warner Deal?

The Comcast-Time Warner Cable deal continues to draw fire from U.S. Senator Al Franken. In a letter Wednesday to Netflix co-founder and CEO Reed Hastings, the senator pressed Hastings to go on record about how the Comcast-Time Warner Cable deal could hurt internet content providers.



Next-Gen Startup Stage TEN Jumps on Virtual TV Train

On a computer screen, a stand-up comic is performing live from his home via a webcam, while three judges on separate remote feeds wait to turn thumbs up or down on the performance. For tech investors in search of the Next Big Thing, whether the guest judges root for the comic on Yanked!, the live online talent game, or give him the hook, is of little concern.

Hollywood Reporter


Publishers’ biggest video headaches

For publishers, video is the next best hope. As display ad rates continue to dip, those for video are still holding strong. The average video CPM is priced at $24.60, far larger than the $1.90 general display ads command, according to ZenithOptimedia. But there’s one problem: Video isn’t easy to pull off, and it introduces a host of new challenges for publishers when they start producing it.



Viral Video Watch: George R. R. Martin, video games, a walkman, and pranks

A GoT wedding, frustrating video games, “ancient” technology, and baseball pranks. Here are iMedia’s picks for the four hottest videos you need to see.

iMedia Connection

Industry Highlights

VI-Power Sixer: Ran Harnevo / Building the Future of Video

When I ask Ran Harnevo, president of video at AOL, to describe himself, he says: “I’m an Israeli who is living in New York, and an entrepreneur who is working in corporate — so I’m bipolar by definition… and I like that.”



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