Thursday 5.15: News to Know
In-Cinema Ad Network NCM Cuts Marketing Pact with Maker Studios, Others
In-cinema advertising network NCM Media Networks has cut an exclusive marketing deal with Maker Studios to create branded content for the big screen. Per the deal, Maker Studios will create original content for NCM and its brand clients using the MCN’s production capabilities and roster of talent. This content will be available not only during “First Look,” the movie pre-show produced by NCM and available on more than 20,000 theater screens in the US, but online as well.
Opinions & Analysis
Ever Wonder What Netflix, Hulu, Amazon Subscribers Watch? Take A Look
SVOD’s biggest superstar is…PBS’ Gwen Ifill?! That and more streaming oddities
Deals & Signings
Adap.tv Inks Deals With 19 Japanese Buyers And Sellers
AOL’s Adap.tv announced late Wednesday that the company has signed 19 new Japanese media firms as clients. The programmatic video ad platform opened its Tokyo, Japan office last September. On the buy-side, Adap.tv has signed Advertising.com Japan; CMerTV; D.A.Consortium; FreakOut; Geniee; GMO AD Partners; Linkshare Japan; MediaMath; Mediba; s10 Interactive; and TubeMogul Japan.
Media Post http://bit.ly/1mXQagj
Streaming Video News
Amazon Sets Premiere Dates for First Kids’ Shows
Amazon is finally launching its first original kids’ series. “Tumble Leaf,” from Bix Pix Entertainment and Emmy Award-winning director Drew Hodges, will debut on May 23, followed by “Creative Galaxy,” from “Blue’s Clues” creator Angela Santomero, on June 27, and Annedroids, from JJ Johnson and Sinking Ship Entertainment, on July 25.
Korean Dramas Hook Millennial Viewers Who Speak Spanish and English DramaFever viewership jumped 440% in a year, per comScore
Is Korean—even for those who need subtitles—the language of love? DramaFever, which claims to be the largest importer of prime-time soap-styled dramas from South Korea, would say so. The lion’s share of DramaFever’s U.S. viewers—and they are growing exponentially, per comScore’s latest data—don’t speak Korean. So millions of the New York-based Web company’s visitors are regularly watching videos while their eyeballs also dart down to read the subtitles. And interestingly, the “K-dramas,” in the vernacular of their fans, are especially popular with those who speak Spanish first as compared to those who only know English.
‘Awkward Family Viewing’ Delights And Sells The Need To Use HBO GO
HBO GO launched a series of videos for its “Awkward Family Viewing” campaign, which makes the argument for using HBO GO pretty much a no-brainer. Watching “Girls” is great, but do you want to watch a sex scene from the hit HBO series with your dad? The girl in this ad certainly didn’t.
Media Post http://bit.ly/1hNUvL5
Roku Stands Out Among Streaming Sticks
Google’s much-talked-about $35 Chromecast streaming device is remarkable for its low cost. Its main problem, however: It works with a limited number of video services. Recently, Roku and a few small startups have come out with low-cost devices that allow you to stream video content from Netflix, Hulu and other services to your television.
Associated Press http://apne.ws/1sRK7ZY
Vudu Launches ‘Share My Movies’ Program with UltraViolet
Walmart’s online video service Vudu is looking to make its digital libraries more attractive for users, with the service launching a “Share My Movies” program.
Chromecast comes to South Korea, next up Australia and Japan?
Chromecast just arrived in one of the best-connected countries in the world. Google hopes that it will lead to more YouTube viewing on the TV screen.
Beauty TV Brings Back How-To Series with YouTuber Julie G. as Host
Beauty TV, an over-the-top video channel focused on beauty and fashion content, is relaunching its original how-to series, “Beauty TV Minute,” with YouTube star Julie G. as host.
Ray William Johnson Lands Lead Role in Indie Film
YouTube star Ray William Johnson has landed a starring role in an indie movie called “Who’s Driving Doug.”
‘What’s Trending’ and Ford to Send One Lucky Artist to Bonnaroo
Emmy-nominated YouTube series “What’s Trending” is partnering with Ford to launch “Escape to Bonnaroo,” an online contest that will give an up-and-coming artist the chance to perform at Bonnaroo.
‘Pit Bulls and Parolees’ Gets Its Own Live Feed on Animal Planet Live
Ahead of the sixth season of Animal Planet’s “Pit Bulls and Parolees,” the Discovery-owned network’s live-streaming network, Animal Planet Live, is debuting a new channel that will provide a feed of the dog shelter featured in the show.
MillerCoors Tries to Tap Into Millennial Male Minds With HuffBros Live The rise of brogramming
If you understand bro speak, HuffBros Live wants you to pull up a seat in front of a digital screen near you. But, instead of crass topics, the livestreamed MillerCoors-sponsored segment on HuffPost Live is attempting to take a dive into more profound male-oriented topics.
EMarketer Predicts Online Video Advertising Will Overtake TV Advertising In 2018
According to a release by analytics company eMarketer, television is losing its grasp on advertising in the face of online media. Via their release on TechZone360: “Digital media accounted for about 25 percent of total ad dollars last year. Television pulled in $66.35 billion last year, according to eMarketer, accounting for 38.8 percent of total U.S. ad spending. eMarketer predicts television will remain bigger than digital until 2018, but that there will be an inflection point within five years that will see ad spending slip to 36.1 percent and digital (including online video and mobile ads) will reach 36.4 percent.”
Sprite, LeBron James Launch 6 Mix Contest
Sprite 6 Mix, a limited-time beverage co-developed with NBA star player LeBron James, is running a video contest designed to reward Millennials who are “changing the game” in various areas of endeavor. People 18 to 30 are being encouraged to create videos (90 to 180 seconds long) showing how they’re changing the game through music, visual arts, entrepreneurship or community involvement, and their passion and aspirations within their fields. Entrants need to upload their videos on YouTube, post a tweet that includes their videos’ URLs, and tag them with #ChangeTheGame byJune 1.
Media Post http://bit.ly/1iXtWHsTags: Adapt.TV, Amazon, Animal Planet Live, beauty tv, Chromecast, DramaFever, eMarketer, HBOGO, Hulu, maker studios, millercoors, NCM Media Networks, Netflix, Ray William Johnson, Roku, Sprite, The Huffington Post, UltraViolet, Vudu, Walmart, What's Trending