Thursday 5.22: New to Know

/ May 22, 2014

Digital video industry news today

Vimeo Introduces New Tool to Scan for Copyright Violations

The use of copyrighted content — illegally or not — isn’t only an issue plaguing YouTube. Other open video platforms face similar issues when they offer anyone the ability to upload video content.

VideoInk http://bit.ly/1hc6H8p

Variety http://bit.ly/RdkFjv

ReelSeo http://bit.ly/1lGbzUN

NMR http://bit.ly/1i7MEbo

Opinions & Analysis

Streamy Romance: Americans’ Love Affair With B Movies Goes Digital Video-watching habits may change, but bad film ads never die

On an October morning in 2008, a truck loaded with VHS cassettes pulled away from Distribution Video Audio’s warehouse in Palm Harbor, Fla.—and made history: It was the last major shipment of movies on VHS bound for retail stores. As owner Ryan J. Kugler told the Los Angeles Times: “It’s dead. This is it.” VHS was dead.

AdWeek http://bit.ly/1sYjiBB

 

Why Google Wants to Hitch Twitch and YouTube

Internet giant’s $1 billion acquisition is not just about videogame streaming. It’s about redefining the future of live and social TV

Variety http://bit.ly/1o9LMuh

Deals & Signings

Samsung Acquires Video-Discovery Service Shelby.TV

UPDATE: Via a statement, Samsung has confirmed that it’s acquired “key members” of the Shelby.TV team, but not the startup’s video product and business. It’s an “acqui-hire,” but one that will undoubtedly result in the end of the video-discovery service.

VideoInk http://bit.ly/1jxkU4d

Gigaom http://bit.ly/1nuF0vo

Variety http://bit.ly/1m8Us0W

Streaming Video News

Season Four of ‘Comedians in Cars Getting Coffee’ Will Start on June 19

Jerry Seinfeld and Crackle’s popular web series “Comedians in Cars Getting Coffee” will return for a fourth season on June 19. Guest stars scheduled to ride around, drink coffee, and chat with Seinfeld include Aziz Ansari, Robert Klein, Sarah Jessica Parker, Jon Stewart, and George Wallace. Previous seasons have featured a who’s who of comedians, including Ricky Gervais, Louis CK, Tina Fey, Larry David, Chris Rock, David Letterman, and Mel Brooks.

VideoInk http://bit.ly/1jXTNLl

 

Vodafone’s Netflix sweetener is tasty, but it exposes the limitations of 4G data pricing

It’s nice of Vodafone to give customers a free Netflix subscription, but the promotion highlights the absurdity of running a 3GB-per-hour service on a plan that only offers 3GB a month.

Gigaom http://bit.ly/1jXAiSS

 

Ignore The Complaints Of Netflix’s CEO, The Internet Isn’t Ruined … Yet

Dan Rayburn wants you to understand something: the Internet isn’t ruined because companies like Netflix, Google, Amazon, Pandora pay Internet service providers (ISPs) to make sure their movies, music, or data safely crosses the Internet.

Business Insider http://read.bi/1i7RXI5

 

ScreenHits to Launch Free Internet Site to Let Consumers Watch ‘Broken’ TV Pilots (Exclusive)

Startup’s partners include Fox International Channels, Hasbro, Lionsgate, Relativity and Telemundo

Variety http://bit.ly/RdkynW

YouTube News

Harlem Globetrotters Post Up with The Whistle’s MCN

The Harlem Globetrotters are joining The Whistle’s sports multi-channel network.Per the deal, which makes The Whistle Network the team’s exclusive network partner, The Whistle will oversee management, optimization, and multi-platform distribution for the Globetrotter’s YouTube content. Currently, the team has just one channel on the world’s biggest video site, reaching more than 84,000 subscribers.

VideoInk http://bit.ly/1pfVMiZ

 

New YouTube Features for Creators: More Monetization Opportunities!

Hurrah, there looks like there’s going to be a goodie-bag of new features coming very soon from YouTube, specifically for video creators. The site wants to allow for more transparency and is allowing a little light on on its magic ahead of time. In a video released yesterday, Matt Glotzbach, Product Management Director for Creators, confirmed that they have several new features in development, and want feedback from creators on their viability.

ReelSeo http://bit.ly/1nhbFci

 

YouTube Star iJustine to Write Book About Livestreaming Her Life

Justine Ezarik, better known to her fans as YouTube star iJustine, is writing a book about her early career as a lifecaster. Ezarik spent six months of her life showing viewers everything from her lunch to her favorite TV shows.

The Wrap http://bit.ly/1toAfY2

Media News

Just How Far Is Traditional TV Consumption Ahead of Digital Video?

Every few weeks there’s another report or study that outlines just how far ahead traditional TV still is when compared to digital video. Here’s the latest: According to a new study from media measurement firm Nielsen, in the US, people watched an average of 155 hours of traditional TV per month during the fourth quarter of 2013. The next-closest activity in terms of device usage? Using any app or surfing the mobile web on a smartphone, which accounted for a little over 34 hours of time spent per month.

VideoInk http://bit.ly/1jXK0F1

 

SpotXchange Inks New Publishers, Reports 145% Revenue Growth in Q1

Video advertising company SpotXchange has signed a slew of new publishers to its platform, including Hearst Digital, Meredith Video Studios, Zynga, The Atlantic, and Billboard. These follow a deal SpotXchange secured with online news-video syndicator NDN last fall.

VideoInk http://bit.ly/1sYfIHy

 

The Speed at Which People Share Videos Online Has Doubled Since Last Year

In the current internet age, marketers have to deal with the fact that people’s attention spans continue to decrease. Which makes it even more important for them to reach consumers as early in the campaign cycle as possible, before the next cool/funny/heartwarming thing comes along.

VideoInk http://bit.ly/1m92pmJ

ReelSeo http://bit.ly/RX2Upp

 

186 Million Americans Watched an Online Video Last Month

186.1 million Americans watched online videos last month, that’s very slightly down from March 2014, but Google sites still dominate the video content properties chart, and VEVO still maintains its rock-solid lead as the YouTube channel with the most unique views. The new data, from comScore, doesn’t confirm the amount of content, or advertising videos viewed last month (for reference, in March it was 47 million and 29 million, respectively), although it breaks down the most popular sites for us in terms of unique viewers, or audience reach.

ReelSeo http://bit.ly/1sXWwK3

 

Budweiser Ramps Up Social, Digital Video to Win Over Football Fans Plans to amplify chatter

Anheuser-Busch’s Budweiser is giving digital a prime spot in its sponsorship as the official beer of the upcoming 2014 FIFA World Cup with a string of video and social efforts.

AdWeek http://bit.ly/1gmYKCq

 

Comic-Inspired Series Winning Post-Upfront Buzz Battle on YouTube

Can Constantine really beat Batman? And who is Constantine exactly? “Constantine” is the upcoming NBC drama inspired by a popular DC Comics series about a detective who deals with the supernatural and the devil himself. And so far, online views of the trailer for that series is besting Fox’s trailer for “Gotham”–which itself is inspired by DC Comic’s much more popular and well known Batman series.

WSJ http://on.wsj.com/1nuAi0B

 

Digital Ad Spend to Rise Fastest in US Media and Entertainment Industry Video and rich media are key growth drivers

Digital advertising spending is expected to grow faster in media and entertainment than in other US industries covered by eMarketer.

eMarketer http://bit.ly/1jFIKMu

 

Yelp Is Adding A New Video Feature To Its Reviews

Yelp is adding a new video feature to its app that will let users upload short clips in the same way that they would upload photos.

Business Insider http://read.bi/1gmLQEv

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