Thursday 5.8: News to Know

/ May 8, 2014

Digital video industry news today

52 Million People Watch Original Digital Content, Says IAB Study

A new study from the Interactive Advertising Bureau claims that the monthly viewership for “original digital programming” is now at 52 million. That’s a 15% increase from the 45 million a similar study from the IAB reported in 2013.



Media Post


Opinions & Analysis

Who Is Going To Watch All That Video?!

I attended quite a few NewFronts this past week, and I was very impressed by the sheer spectacle of the presentations. They were grand, well orchestrated and star-studded. It’s pretty clear that every media company I witnessed was declaring to the advertising community, the clients and the world that they are capable of creating the same quality content that we’re going to see presented by the cable and broadcast networks in a few weeks.  I don’t doubt this, especially given the amount of excellent talent that’s involved in a lot of these projects.

Media Post


Deals & Signings

Rocket Fuel Makes Bid For Branding, Inks Video Deals With LiveRail, SpotXchange, Tremor

Rocket Fuel on Tuesday announced it has partnered with three major online video inventory providers in LiveRail, SpotXchange, and Tremor Video. These integrations give Rocket Fuel and its clients access to large amounts of online video inventory, particularly pre-roll content. Per a release, Rocket Fuel clients will have access to this new pool of inventory immediately.

Media Post


Streaming Video News

Amazon, Netflix, Google And Others Put Pressure On FCC Over Net Neutrality

The pressure on the FCC to maintain net neutrality continues to mount. In a letter directed to the chairman and commissioners of the Federal Communications Commission, tech companies expressed their disapproval of the proposals that are expected to be put forward regarding net neutrality.

Business Insider





Netflix Buys Human Rights Watch Documentary ‘E-Team’

Netflix’s latest documentary acquisition is the Sundance-winning “E-Team,”according to Realscreen. The film, from directors Katy Chevigny and Ross Kauffman, follows a group of four investigators working for the Human Rights Watch’s Emergencies Team, who go into war-torn countries like Libya and Syria to determine whether war crimes have been committed. It won the Cinematography Award for US Documentaries at this year’s Sundance Film Festival.



Guggenheim Pumps Money into ‘House of Cards’ Producer Media Rights Capital

A group of investors that includes financial services firm Guggenheim Partners has made a minority investment in Media Rights Capital, the production company behind Netflix’s tentpole original series “House of Cards,” as well as films like “Ted” and “Elysium.”



Marissa Mayer Explains Yahoo’s New Video Strategy

Speaking at Disrupt New York, Yahoo CEO Marissa Mayer explained the strategy behind the company’s new foray into producing original television content.



Netflix to Start Offering ‘Breaking Bad’ in Glorious 4K in June

Netflix will start offering Breaking Bad as a 4K streaming option starting this June, the company has confirmed.


The Haps With Apps

EndlessTV Launches Flagship App with Content from Complex, PopSugar, WSJ, Others

EndlessTV, a mobile video startup that up until now has operated a network of category-based video discovery apps, has launched its flagship product. The new EndlessTV app, available for free on iOS, Android, and Kindle devices, promotes a seamless viewing experience that requires minimal work from the user.

YouTube News

Mediakraft and Diagonal View Expand Top-10 Series to More Languages

European MCN Mediakraft Networks and Diagonal View are expanding their successful YouTube format, “AllTime10s,” to three new languages.



‘The Fault in Our Stars’ Trailer Earns More ‘Likes’ Than Any Other in YouTube History

“The Fault in Our Stars” trailer recently beat the “One Direction: This Is Us” documentary to become YouTube’s most-”liked” movie trailer. To date, it has more than 272,000 likes.



YouTube Founders to Sell Delicious, a Social Bookmarking Site

The social bookmarking service Delicious has changed hands twice over the last decade, while failing to attract a mainstream audience. Now it is being sold again. Science Inc., a technology investment and advisory firm run by Michael Jones, the former chief executive of Myspace, is expected to announce on Thursday that it has bought Delicious to anchor a new portfolio of mobile content companies.


Media News

First Look: Familiar Faces Bring ‘Peter Pan’ to Life on Indie Budget

As traditional media companies, MCNs, and even companies like YouTube itself get into the game of producing shows for the web, it’s easy to overlook the independent creators who are still trying to make a name for themselves with their own original series. But even for experienced producers, there are still key advantages to taking an independent path.



Ora.TV Inks Digital Development Deal with William Shatner

Digital video network and production studio Ora.TV has inked a development deal with William Shatner.



NBC Inks Deal for Facebook Video Ads First TV network to jump on board

Facebook has forged a deal with NBC, which is buying the nascent Facebook Premium Video Ads product to push a trio of mid-season/summer shows:Rosemary’s Baby, The Night Shift and Undateable. The Peacock is the first TV company to sign such an agreement with Facebook. Terms of the deal were not disclosed.



MTV Digital Comedy ‘Fast Food Heights’ Returns for Second Season (Exclusive)

MTV continues bolstering its slate of digital content with a second season of workplace comedy Fast Food Heights. The six-episode season, starring Nicole Byer (Girl Code) and YouTube star Jimmy Wong, will premiere May 14 on digital platform MTV Other. New episodes of the comedy from writer-director Greg Tuculescu will roll out every Wednesday through June 18.


Creator Profiles

From TV to YouTube: The Rise of Jamie Oliver’s Food Tube

As regular readers of VideoInk learned when we published our “Video Food Fest” special issue earlier this year, a remarkable aspect of the digital world is that being out of the kitchen and in front of the computer doesn’t necessarily mean you’re not entitled to a delicious dish.



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