Thursday 5/1: News2Know

/ May 1, 2014


Hulu’s 2014 NewFront Kills

In my opinion Hulu’s NewFront was a huge success: from comedians, actors and musicians taking the stage; to Head of Ad Sales Peter Naylor showing and telling the various ways brands can partner with hulu (one of the only NewFronts to actually spell this out in meaningful ways with examples!); to various stations around the lobby showcasing local experiences, content, and sponsorship options; to a simple NewFront app; to staged and communicated areas after the show where you can meet the approachable celebs who took the stage… They killed it!

iMedia Connection




NewFronts Updates

DCNF: Here Comes Google Preferred, Which Makes YouTube Sound Like TV

Two years ago, at its first Newfront Brandcast presentation, YouTube tried the traditional upfront thing. The company famously unveiled a lineup of 100 original programming channels — many from traditional media stars and brands. That didn’t work so well.


DCNF: Scripps’ ulive Adds MSN, Yahoo to Distribution Network

Scripps Networks Interactive plans to roll out 50 returning and new series for ulive, its online lifestyle video portal.


DCNF: Ali Landry on Her Passion Project to Help Other Moms, ‘Mi Casa, Su Casa’

As part of Mode Media’s (formerly Glam Media) first Newfront presentation, the company unveiled a slate of original lifestyle series for its new video platform. One of those shows, produced by Trium Entertainment, is “Mi Casa, Su Casa,” hosted by and starring Ali Landry.


Opinions & Analysis

Leslie Moonves and Jeff Shell Defend Movie Industry, Blast Aereo for ‘Stealing’ Content

“Fifty Shades of Grey,” the Supreme Court Aereo case and DreamWorks Animation CEO Jeffrey Katzenberg’s recent critique of the film business were among the many topics of discussion Wednesday morning at the Milken Global Conference’s “Entertainment: The Big Picture” panel.


Megadeals Show Strength of Streaming Markets

Just in time for this week’s NewFronts digital programming presentations, two recent headlines underscore how significant a business Internet-delivered video has become for traditional media players.


Filmmakers Moving Where the Money Is: Digital TV Series

For independent filmmakers, digital TV series may be the next green.


Deals & Signings

Nickelodeon Greenlights The Fine Brothers’ ‘React to That’

The Fine Brothers are indeed going to television — in fact, they hope to go to the movies, too.Following our report in February about a pilot development deal between the YouTube creators, who have more than 8 million subscribers on YouTube, and Nickelodeon for a TV adaptation of their popular “React” franchise, the kids network has ordered a 13-episode season of the show, which will be called “React to That.”



SNI To Launch DIY, Cooking Channel Web Shows, Partners WIth Twitter

Continuing the C-list celebrity circus that is the NewFronts, Bobby Flay, Vanilla Ice, and Rev Run (of Run-D.M.C. fame) helped Scripps Networks Interactive woo the pants off ad buyers on Wednesday. Among other offerings, SNI showed off “Star Salvation,” an online series that will run parallel with Season 10 of “Food Network Star,” and give contestants a second shot at the show’s title.


Streaming Video News

Comcast CEO: We Have Fewer Subscribers Than Netflix, Even After Time Warner Deal

Despite subscriber count, Comcast still posted revenue of $5.18 billion in Q1, nearly five times that of Netflix


Online video could soon come to your cable box, with help from Frequency

Video curation startup Frequency wants to make it easier for TV makers and pay TV operators to add online video to their devices.


After Disney/Maker, Fullscreen Looks Tasty to Some Big Media Companies

Disney is buying Maker Studios. Who wants to buy Fullscreen? We don’t know yet. But in the wake of the Disney/Maker deal, industry sources say that lots of would-be investors and acquirers are circling Fullscreen, a video startup that sort of looks like Maker: It’s a few years old and it has billions of video views on YouTube.


With TV Poised To Join Video Universe, Viewer Attention Maxes Out: YouTube’s Share Now About 2%

At a time when a rapidly expanding “TV universe” is poised to explode into an even more expansive “video universe,” Nielsen is releasing new data showing the attention spans of American viewers have essentially maxed out.


Global Showbiz Briefs: DramaFever Takes ‘The Time In Between’; Content & KEO In 1st-Look; Mongrel’s ‘Maudie’ To Star Sally Hawkins; ‘Posthumous’ To Cannes; More

International online streaming service DramaFever has entered an exclusive licensing and distribution deal for Spanish mini The Time In Between. The award-winning period drama will begin airing on July 4 on the DramaFever platform, and will be syndicated throughHulu. The October 2013 debut of the 11-episode adaptation of María Dueñas’ novel was the most watched TV premiere in Spain ever.


Hulu’s NewFront pitch: Unlike TV, you only pay for what’s viewed

Hulu is a better buy than traditional TV, according to Hulu. The video streaming platform boasted that 82 percent of its viewers are in the coveted 18-49 years old demographic compared with just 32 percent on traditional TV. (Cecily Strong — the “Saturday Night Live” cast member who emceed the affair — hilariously skewered this an incredibly inexact demographic.


Hulu To Stream TV Shows On Mobile, Triple Marketing Spend

Music to mobile media planners’ ears, Hulu on Wednesday said it plans to stream select TV shows on mobile devices by the summer. Mike Hopkins, senior vice president, sales at Hulu, called the ad-supported initiative “a re-imagining of mobile viewing.”

Media Post

4 Things You Need To Know About YouTube’s Big NewFront Presentation For Advertisers

Google brought out all the stops at its BrandCast presentation for advertisers Wednesday at the Theater at Madison Square Garden. There were giant video displays and award show-caliber performances from the likes of Pharrell and Janelle Monáe, all in the name of promoting Google’s YouTube platform as a place brands should advertise instead of television or rival online video sites.

Business Insider

Hulu And Pizza Hut Are Teaming Up So You Can Order Food The Laziest Way Possible

The worst part about ordering a pizza is going through the motions of actually ordering a pizza. You have to pause the show you’re watching, pick up the phone or open an app, and then place your order.

Business Insider

Syfy Orders First Digital Comedy Series ‘Underlings’ (Exclusive)

Syfy is expanding its digital presence. The NBCUniversal-owned cable network has ordered its first original scripted comedy digital series, The Hollywood Reporter has learned exclusively. Underlings is a workplace comedy that brings viewers behind the scenes of a criminal organization, G.O.R.I.L.L.A. (Global Oppression, Rebellion, Intelligence, Larceny and LAsers), and introduces the three men who make sure the printer is stocked with toner, organize the office karaoke night and keep the death rays deadly.


YouTube News

YouTube Tunes Up Its Ad Pitch

YouTube has spent the last few years trying to figure out how to put on a show. It is getting the hang of it. Not a Web show, of course — YouTube is already packed with stuff people want to see, and they watch six billion hours a month. But the world’s biggest video site, which used to struggle when it had to make its case in public, has gotten a lot better about selling itself to a room full of advertisers.






Media News

Tablets Challenge PCs as Leading Digital Video Channel in the US

The US market for tablet usage is maturing, and nearly half the population will use such a device at least monthly in 2014, according to new figures from eMarketer. In 2013, 132.2 million US consumers used a tablet, and that number is expected to grow 11.3% this year to reach 147.2 million. Growth rates will taper off into the low single digits over the next few years, reaching 171.3 million tablet users by 2018, or 52.1% of the population.


DreamWorks and AwesomenessTV to Launch New Family Channel

At last year’s Brandcast Newfront, DreamWorks Animation announced that it had acquired teen-focused YouTube network AwesomenessTV for $33 million (with a chance for the deal to go as high as $117 million).


Lionsgate to Create More Games and Digital Media Content

Lionsgate announced its new president of interactive ventures and games today. The title will go to Peter Levin, most recently the CEO and co-founder of Nerdist Industries, who will now works towards forging new lines of business with Lionsgate’s content.


Sherpa Digital Media Opens Up Shop in London

Sherpa Digital Media appointed Phil Goldby to the managing director position of EMEA today to oversee the new studio the company is opening up in London. This marks the company’s extension into the European marketplace, so that it can keep up with the high demand it receives from clientele all over the world.


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