Thursday 6.12: News to Know
Why Honda’s New YouTube Channel Is Bad News For Cable Networks
If any part of television is vulnerable to losing ad dollars to web video, it’s cable channels. Not only are some big Internet companies like YouTube trying to snatch marketer budgets devoted to cable, now one big marketer is money from cable to set up its own Web video channel.
Opinions & Analysis
By 2018, 84% Of Internet Traffic Will Be Video Content
According to the new study, video is predicted to account for an unprecedented 84% of all Internet traffic by 2018, an increase of 6% over the video’s current slice of the online pie – the equivalent of 4.5 trillion YouTube clips. Cisco estimates that video traffic will equal 37 exabytes (EB) per month – that’s total traffic which includes sites like YouTube, and Buzzfeed Video, alongside VoD services such as Netflix, and Hulu. Although the figures pertain to the U.S., global video consumption is expected to follow the same.
Ad Buyers Sure Love Vice, But Are Torn About its Valuation
Digital ad buyers are enamored with Vice Media–and they see a great fit between the media upstart and Time Warner, should the two firms figure out how to work together. As for whether Vice’s ad momentum warrants a valuation of any of the multi-billion dollar numbers that have been floated of late, that’s open to serious debate.
Point, Then Shoot, To Get More From Video
“Point, then shoot” might not sound like a radical approach to media planning, yet when it comes to video, for many marketers it is. Video has made enormous headway in recent years, becoming a nearly billion-dollar segment of the ad market. New metrics such as Nielsen’s OCR and ComScore’s vCE are helping to flatten the buying landscape, putting video on TV buyers’ radars in a serious way .
Media Post http://bit.ly/1ubFEjs
Deals & Signings
Jun Group and LiveRail to Monetize Social-Cause Video Site
SightSoundEmotion is a recently launched video site focused on streaming clips from social charities and causes. Launched by native advertising company Jun Group in April, the site offers videos from the Ad Council, a nonprofit devoted to public service announcements and messages from charities and social causes, which is providing content from its 50 causes.
Tremor Video Chief Revenue Officer Randy Kilgore Jumps to Gannett
A top digital video sales executive is jumping into the newspaper world. Randy Kilgore, Tremor Video’s chief revenue officer, has been named president of national sales at Gannett Co. Mr. Kilgore will oversee sales for USA Today, Gannett’s digital brands and its U.S. Community Publishing efforts, among other properties.
Streaming Anime Distributor Crunchyroll Acquires Video Discovery Startup Redux
Video distributor Crunchyroll wants to bring anime and other Asian content to a wide range of connected TVs and other platforms
Shazam Hires Former Hulu Exec Patricia Parra as CMO to Drive Deeper into TV
Shazam Entertainment, creator of apps that identify songs and TV shows, has tapped Patricia Parra, a former content marketing exec at Hulu, to be chief marketing officer and build on its entry into the second-screen television market.
Streaming Video News
DramaFever to launch new platforms for documentaries and horror movies
DramaFever is going to launch dedicated platforms for documentaries and horror movies later this year and early next year.
Dish’s upcoming internet TV service to target cord cutters and “cord haters”
Dish is moving fast on getting its new internet-based TV service up and running, and it is targeting cord cutters as customers for the new service.
Chromecast, Cheap, Efficient And Now Challenged
So, from what it appears, or at least as it’s written, the early adoption of Chromecast by American consumers has now cooled significantly, or at least that’s the word from Parks Associates in a widely reported study.
When Google unveiled its cheap ($35) Chromecast dongle in July 2013, it quickly sold out—I mean, quick like Bruce Springsteen concerts at Madison Square Garden–and the streaming device became Everyman’s over the top viewing device. Number one with a bullet.
Media Post http://bit.ly/1pnUd5P
The Haps With Apps
Tango Channels Might Be the Next Big Thing in Mobile Video Distribution
Tango is a mobile messaging service that allows users to video-, voice-, and text-chat with any other user across the globe. The service has 200 million registered users, 70 million of whom are active every month, according to the startup.
Netflix Slams Verizon Over Slow Video Streams: You ‘Decided To Leave Three Lanes Closed During Rush Hour’
Netflix responded on Tuesday to Verizon’s cease-and-desist letter asking them to drop an error message from its site blaming them for slow speeds, with an interesting metaphor about traffic jams during rush-hour.
“To try to shift blame to us for performance issues arising from interconnection congestion is like blaming drivers on a bridge for traffic jams when you’re the one who decided to leave three lanes closed during rush hour,” writes David Hyman, General Counsel for Netflix, to his Verizon counterpart Randal Milch, in a letter dated June 9.
Business Insider http://read.bi/1ohfazP
Katzenberg, Wojcicki — It’s VidCon 2014!
We are a few weeks away from VidCon, the annual gathering of YouTube stars, their fans, and — increasingly — entertainment and advertising executives who want to know (or already know) what all the fuss is about.
Documentary of Our 2nd Life Tour to Delight Tween Girls Everywhere
Not only is Our 2nd Life embarking on a much-awaited (by tween girls) nationwide tour, they’re also filming a documentary while they travel. As the boy group grows in popularity, with their main YouTube channel steadily approaching 2 million subscribers, their first North American tour brings them from Boston to Cleveland this Thursday.
‘The Next Great Starship’ Declares Winner, Seeks to Inspire Future Game Designers
Long held as the final frontier of exploration for sci-fi fans and dreamers alike, the opportunity to travel the cosmos has become a little easier thanks to the digital realm. For fans of the competition web series “The Next Great Starship,” it’s a well-known fact that a quick jaunt across the stars is as easy as conceptualizing and building your own spacecraft.
Now Comcast is working on a YouTube clone, exec confirms
Cable TV company Comcast plans to launch its own streaming video service that will compete with Google’s YouTube, the company confirmed today.
Timothy DeLaGhetto’s YouTube Account Allegedly Terminated For ‘Terms of Service’ Violation, Now Restored
Accounts get deleted on YouTube for several reasons: spam, pornography, abuse, touting Bing, it’s really not that uncommon with a social media site of YouTube’s scope. But the deleted accounts aren’t supposed to happen to the major players on YouTube — that’s just bad for everybody.
Sony Sets Premiere Date for Its First PlayStation Original Series
Though Sony has been planning to add original programming to the PlayStation Network since announcing the production of “Powers” this past March, the show has finally been given a debut date. Set to premiere in December 2014, “Powers” will launch its first episode as a freebie for all PlayStation Network users in the US.
Drake Gets Dating Tips on Above Average’s ‘Sound Advice’
To find out where Drake goes to get advice on creating a JDate profile, tune into season two of “Sound Advice.” The Above Average web series stars Saturday Night Live’s Vanessa Bayer as Janessa Slater, a media coach to some of the biggest names in music. She also happens to be terrible at her job.
Paula Deen to Launch Her Own Digital Network (Y’all)
Paula Deen is following in the footsteps of Glenn Beck (and to a lesser extent, Sarah Palin) in launching her own digital video network.
Videology Will Do Your Math Homework Data crunchers make programmatic buying easy
Programmatic ad buying involves complex math that’s worthy of a migraine. Fortunately, New York-based digital video ad platform Videology lends its data-crunching methods and expertise to clients, which include Yahoo Japan, Publicis Groupe, Havas and WPP.
Vice Launches A Sports Channel, With Modest Ambitions (For Now)
Vice Media CEO Shane Smith wants to displace ESPN as the global leader in sports news.
Wimbledon To Share Real-Time Video Tourney Highlights
Throughout Wimbledon this year, fans around the world will know within seconds when Rafael Nada saves match point or Maria Sharapova shows off her reverse forehand.
The All England Lawn Tennis & Croquet Club, which runs Wimbledon, has agreed to share near real-time video highlights of the tournament to fans on Facebook, Twitter, Google+ and YouTube.
Media Post http://bit.ly/1l4FFq5
Viewster Launches Second Online Film Festival
Swiss-based video-on-demand service Viewster has launched its second online film festival, the #VOFF, promising $100,000 in prize money for the winners of best original videos.
Soccer Governing Body Warns Piracy Sites Ahead of World Cup Kick-Off
Ahead of Thursday’s kick off for the 2014 soccer World Cup, event organizers FIFA have sent out advance warnings to the owners of several streaming sites, warning them to take measures to prevent illegal streaming of World Cup games.
Vivendi Looking to Sell German VOD Platform Watchever
French media giant Vivendi is looking for a buyer for its money-losing German video-on-demand service Watchever, according to French media reports.
A report Wednesday in French newspaper Les Echos said Vivendi has hired Merrill Lynch to assess a possible sale of Watchever, a subscription VOD service akin to Netflix which launched in Germany early last year.Tags: Above Average, Chromecast, Comcast, comscore, Crunchyroll, Dish Network, Drake, DramaFever, Honda, Jun Group, liverail, Netflix, Our 2nd Life, Paula Deen, sony, tango, Tremor Video, verizon, Vice, Vidcon, VideoIogy, viewster, Vivendi, World Cup, youtube