Thursday 6.20: News to Know

/ Jun 20, 2013

VIS-News2Know

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Digital, Alternative Media Revs Forecast to Hit $436B by 2017

Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital and alternative media channels last year. Driven by rebounding economies and wider broadband and smartphone penetration, PQ Media expects total digital and alternative revenue to reach $436.3 billion by 2017, increasing at a 14.1% clip annually.

MediaPost 

VOPed 

 

Opinions & Analysis

Instagram Video Could Spell A Billion Dollars Worth of Magic For Facebook

Facebook is widely expected to announce Thursday a video feature for Instagram, the photo-sharing service it bought for $1 billion last year. Some are speculating that this is a competitive response to Vine, Twitter’s clever short-video app. But what if Facebook had a broader purpose in mind—habituating its users to seeing videos? 

RWW 

Netflix’s Content Strategy: CompuServe 2.0?

There’s a disturbing trend in content networks today. From NBC Universal to Netflix, once-neutral content networks are now investing in original content, exclusive to their networks. While these are honest attempts to differentiate and create value for customers, they risk Balkanizing content. It’s CompuServe all over again.

RWW

 

Digital Disputes

Verizon: That Peering Flap (About Netflix) is Cogent’s Fault

Earlier this week we reported that a peering flap between Verizon and Cogent Communications was the reason some folks were having sub-optimal experience when trying to get access to Netflix content. Cogent pointed the finger at Verizon and said that the phone operator was letting the ports used to connect local networks to massive networks fill up without the usual discussion about provisioning more ports.

GigaOm 

 

Deals & Signings

Hulu Sale: Who Are the Buyers, and Why Do They Want It

A Hulu deal is still weeks away, and bidders have lined up for the streaming service. But of a half-dozen suitors, who is the best buyer for the online streaming service? TheWrap spoke to agents, digital executives and the various parties involved in talks, and there was only one thing they agreed on: “No one is buying it for the same reason.” 

TheWrap 

Variety 

 

Streaming Video News

Apple and Netflix Dominate Online Video

Now that the video rental store is all but dead (see: Blockbuster), many people are turning to Internet services to get TV shows and movies. By some measures, Apple is No. 1 in online video, but by others, Netflix is leading. Apple on Wednesday released new statistics on the videos it provides in the iTunes Store. The company said customers were downloading 800,000 television episodes and 350,000 movies a day. In a recent study, the NPD Group, a research firm, said Apple was by and large the leader for home video downloads. For television shows, iTunes accounted for 67 percent of this market in 2012, and Microsoft’s Xbox video service was a distant second with 14 percent of the market, NPD said. For movies, iTunes had a 65 percent share of the market, with Amazon and Microsoft far behind at 10 percent each, it said. 

NYT 

 

Why Not Releasing All ‘Alpha House’ Episodes at Once Could Benefit Amazon

The Wrap revealed that “Alpha House” producer Jonathan Alter does not plan to release all of the show’s episodes at once, as Netflix has been doing with all of its original content.

It comes as a surprise considering Netflix’s apparent stranglehold on streaming content and mastery of binge-viewed shows, but also deserves some context. As mentioned before, Netflix doesn’t release any viewership statistics and reported rates of binge-consumption for “Arrested Development” only peaked at 10 percent. That tells us two things: binge-watching might not be the most successful business model, but also that no one has revealed real numbers to prove otherwise.

VideoInk 

TheWrap 

 

Netflix’s ‘Hemlock Grove’ Locks Down Second Season

Only two months after its debut on Netflix, Eli Roth’s gothic thriller “Hemlock Grove” has already been renewed for a second season. Season two, which will consist of 10 episodes, is scheduled to go into production later this year and will premiere in 2014. Charles H. Eglee, a veteran TV producer for shows like “The Walking Dead,” “The Shield,” and “Dexter,” is joining the series as an executive producer. The original cast, which includes Famke Janssen (“X-Men”), Bill Skarsgard (“Simon & The Oaks”), Landon Liboiron (“Terra Nova”), Freya Tingley (“X”), and Dougray Scott (“Mission Impossible II”), will return for the series’ sophomore year.

VideoInk 

 

Fox May Stream Super Bowl on Authenticated Basis

The past two Super Bowls have been streamed free online, but Fox may offer a type of paywall come February. The network is considering offering next year’s big game on an authenticated basis, according to Randy Freer, co-COO of the Fox Sports Media Group. Freer indicated that the company continues to have conversations with the NFL and internally about the move, which could limit access to homes with a pay-TV subscription. But it’s not clear whether a TV Everywhere-type model would be feasible from a logistical standpoint, Freer said at a sports summit Wednesday held by the publisher of Multichannel News. 

MediaPost 

 

Videos to Watch Now

Mama June Shares Video Recipes to Quench Thirst for More ‘Honey Boo Boo’

After single-handedly inventing a two-ingredient (butter and ketchup) Southern-style marinara for her “sketti“ in the last season of TLC’s ”Here Comes Honey Boo Boo,” Mama June’s been given a cooking show. Two episodes of “Cooking with June” are already up with four more to come over the next four weeks, with the last episode coordinating with her return to television on July 17. 

VideoInk 

 

Stats to Start

5 Cannes 2013 Film Grand Prix Ads That Have Already Won in Viral Video

Our top 5 list is based on the The Gunn Report, which created a list of the 20 most likely contenders for the Film Grand Prix. We measured the True Reach views of each creative, combining brand-driven and user-generated clip performance. User-generated clips include copies, mixes, mashups, spoofs, and video responses.

Visible Measures Blog 

 

TV vs. Digital

Judy Greer is a Reluctant Web Video Star

Judy Greer has starred in movies like Adaptation and 13 Going on 30, as well a memorable turn in Arrested Development. But since 2011, she’s headlined Yahoo’s Reluctantly Healthy, where she learns about diet, workouts and health from a variety of experts and personalities. She talked to Adweek about the show’s fourth season, which just kicked off.

AdWeek 

@EpicEDM shows Twitter in a Different Light

There’s no debating Twitter has firmly established itself as the go-to real-time companion to TV, allowing viewers to connect with each other about what they watch while they’re watching. But rather than relegating itself to a marketing vehicle for vid programmers, Twitter could be in position to move up the media food chain. Think video and social intertwined — not just the occasional six-second Vine clip.

Variety 

 

The Haps With Apps

Fast Company: Vine’s Redesign Teased Ahead of Rumored Instagram Video Reveal

Vine is getting a makeover, and we’re hearing about it just before Facebook is rumored to be bringing video capabilities to Instagram. So what’s the new Vine like? It has a more user-friendly interface, and allows users to work on more than one Vine at once. It may also offer curated categories of videos to help users discover new and interesting content. Also, a private messaging system may be in the works.

Fast Company 

TechCrunch  

Twitter Can’t Control Rapid Growth of Its Vine

With Facebook rumored to be unveiling a clone of Twitter’s short-video app Vine today, it’s worth taking stock of why Facebook would want to do that in the first place. The short answer: Vine’s growth is out of control. 

Wired 

How Vine Climbed to the Top of the Social Media Ladder

Dom Hofmann: “We wanted to build a tool that would easily cut video shots together. That’s really all it was. It crashed a lot, but we gave it to our friends and they liked it.”

Wired 

 

YouTube News

New Comscore Numbers Show Top YouTube Creators’ Audiences are Painfully Small

Comscore recently released some fairly troubling numbers for any creators looking to break away from YouTube with the intention of no longer splitting revenue (everyone is talking about it). The figures, which were culled per AdWeek’s request, tell a sobering tale about how large some creators’ audiences really are. Looking at over a dozen creators, Comscore summarized that, as put by AdWeek’s Mike Shields: “all but two fell below comScore’s minimum audience threshold, which tops out at around 50,000 unique users. In other words, their audiences are negligible.”

NMR 

 

Media News

Monetizing Photos and Video Clips in the New World of Bits

With everyone running around taking, editing and sharing photos and video clips, the revenue should be flowing, right? Wrong. There’s a lot of “fool’s gold” in this industry.

ATD 

Netflix Sought Direct Connection at Cable Firms 

Netflix Inc.’s impasse with cable operators was sparked by its request to put its own servers directly inside their data centers.

WSJ 

Digital, Alternative Media Revs Forecast to Hit $436B by 2017

Various types of mobile marketing and advertising accounted for nine of the top 10 fastest-growing digital and alternative media channels last year. Driven by rebounding economies and wider broadband and smartphone penetration, PQ Media expects total digital and alternative revenue to reach $436.3 billion by 2017, increasing at a 14.1% clip annually.

MediaPost 

VOPed 

 

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