Thursday 6.6: News to Know
YouTube’s Mobile Ad Revenue Triples as Mobile Views Reach 40% in the US
Mobile is quickly becoming the new normal for YouTube, and it’s starting to pay off: 40 percent of all of the service’s video views in the U.S. are now coming from mobile devices, a YouTube spokesperson told GigaOM on Wednesday. Worldwide, mobile is now responsible for 25 percent of all of YouTube’s video views. This, and the roll-out of new mobile apps, has helped YouTube to triple its mobile ad revenue in the past six months, according to Bloomberg, which got YouTube VP of Sales Lucas Watson go on the record about the mobile growth. Bloomberg is also guesstimating that “as much as $350 million in sales probably came from mobile video ads” in Google’s last quarter alone. However, that number isn’t coming from Google, and it’s based on a few assumptions from analysts, so I would take it with a grain of salt.
AT&T May Join the Chernin Group to Bid on Hulu
AT&T may link up with the Chernin Group to make a joint bid for Hulu, reports AllThingsD citing unnamed sources close to the telecommunications company. If the discussions go through, the partnership would give the Chernin Group a financial boost as it competes with six other bidders for the streaming video site. The other potential buyers are pay TV operators DirecTV and Time Warner Cable; private equity firms KKR, Guggenheim Digital and Silverlake Partners (along with talent agency William Morris Endeavor); and Yahoo.
Opinions & Analysis
Facebook’s Video Ads Could Backfire
Facebook will begin running video ads on its homepage later this summer and is currently pitching the opportunity to potential advertisers. The good news for the social network is that agencies seem to like the idea. The bad news is that its users may not.
NBCUniversal Eyeing Women-Oriented YouTube MCNs
Looks like another traditional media powerhouse wants to be involved with those succeeding on YouTube. According to Lori Conkling, NBCUniversal’s executive vice president of strategy and business development, the company is looking into purchasing YouTube MCNs across multiple genres, especially those dedicated to women. Per Variety, which reported on her comments from the VideoNuze Online Video Advertising Summit in New York this week, Conkling said: ”We are looking across the spectrum to see which [online networks] align with the verticals that are important to us.” NBCUniversal sees the “opportunity” in buying or investing in YouTube-based media companies, she added. ”We want to be where the audience is. We want to be relevant.”
Streaming Video News
Messi Gives Modern Times Edge in Battle With Netflix
As video services vie for a foothold in Europe’s fast-growing streaming market, global leader Netflix Inc. (NFLX)’s Hollywood movies and shows are facing stiff competition from a Swedish rival with an ace up its sleeve: live sports.
The Haps With Apps
AIDS Group (RED) Aims to Set Record for Most Vines in a Day
The group (RED) is raising awareness about AIDS on the 32nd anniversary of the discovery of the disease by attempting to set a world record on Vine, Twitter’s new video social app. Yesterday was the anniversary, and Vine users were able to record and share videos until 11:59 last night. (RED) encouraged users to include the hashtag #REDWorldRecord, so that collectively, the organization and users can set the record for most Vine videos posted in one day. It is unclear, as of now, whether they set a world record.
LA Times http://lat.ms/11iorFX
Videos to Watch Now
Hulu Exclusive Series ‘East Los High’ is Generational Gem
Given the current crop of teenagers watches television anywhere but television — on mobile devices, tablets, or computers — there is nothing smarter for a web series to do than target that demographic – enter East Los High. East Los High premiered this week exclusively on Hulu, and is pure teen soap opera, the kind of show that wouldn’t feel at all out of place on MTV. Because there’s no shortage here of 21st century teen drama, and plenty of sex, drugs, backstabbings and sex tapes captured on mobile phones.
Stats to Start
These 5 Mobile Video Data Points Will Blow Your Mind
Mobile video has begun to accumulate scale, and has also turned out to be one of the few types of mobile content — along with games — that monetizes reliably and drives premium ad rates.
Business Insider http://read.bi/14j7wsmTags: (red), aids group, at&t, Chernin, east los high, facebook, Hulu, messi, mobile ad revenue, NBCUniversal, Netflix, News2Know, Scripps, ulive.com, Vine, world record, youtube