Thursday 7.3: News to Know
Facebook to Buy Ad Tech Company LiveRail
Facebook plans to acquire video advertising tech company LiveRail, which works with publishers and content providers to increase ad revenue on their sites and platforms.
Opinions & Analysis
The 5 Things Marketers Are Saying About Vine’s Loop Count Initial brand stats surprise
Vine yesterday revealed a “loop count” metric to show marketers and users how often people are watching their six-second videos. Prior to the metric’s availability, they had to focus on likes, comments and revines (same as a retweet) to measure the impact of their social clips. Loops have replaced revines on the platform. The development comes as a relief to brands such as Tide, Milk Bone, Charmin and Red Vines that regularly put resources into the 18-month-old social media platform.
Is VidCon Pushing Away Creators in Favor of the Teen Fans?
The 5th annual VidCon just completed in Anaheim, CA this past weekend with over 18,000 attendees. It may be called VidCon but let’s be honest here, it’s more YouTubeCon than anything else. Whether intentional or not you won’t find Facebook, Yahoo, Amazon, Twitter or anyone else rumored to be the next big thing in video on the sponsor list and the title sponsor is of course YouTube. At its roots VidCon is a classic YouTube gathering, rooted in the coming together of creators to prove that they do exist outside of YouTube. After this year, VidCon’s roots may be in trouble.
Deals & Signings
Relativity Media Launching Digital Division for Brands, Hires Chief Marketing Officer
Ryan Kavanaugh’s Relativity Media has hired as its first chief marketing officer Angela Courtin, who will launch a digital division focused on content creation for brands.
Streaming Video News
‘The Killing’ Premieres Its Final Season on Netflix August 1
Dramatic series “The Killing” is set to premiere its fourth and final season on Netflix this August 1. Season four picks up with Detective Linden, played by Mireille Enos, and Detective Holder, Joel Kinnaman, dealing with their actions that ended season three.
Keeping your Netflix running: Boundary is doing clever things in the cloud
Back in May, Boundary announced a major upgrade to its service that adds a wealth of new metrics, notification options and collaborative messaging features that should offer clients even greater assistance in assuring that their websites have the best possible uptimes.
S.F. Giants’ Hunter Pence streaming his video game play on Twitch
Twitch has been attracting legions of hard-core gamers who have started live streaming themselves as they play their favorite video games. Many of these are well-known in the gaming world, but not exactly household names.
LA Times http://lat.ms/1oryfMF
Machinima’s YouTube Channel Reaches 5 Billion Views
Machinima’s YouTube channel has reached 5 billion views. The landmark comes for the fanboy and gamer-targeted network about six years after the channel’s YouTube launch.
A Relaunch to Birth an Empire: Strawburry17 Talks New Channel Strategy
But, perhaps most importantly, to hundreds of thousands subscribers, Camarena is Strawburry17. A creative dynamo who has evolved her channel from a popular vlog/music video platform to a veritable network of original programming, Camarena has continuously displayed a creative savvy unrivaled by others in her field. Her sharp eye on changing trends and consistent drive to push boundaries has led to an innovative approach to channel construction.
One State’s Foray into Video Advertising on YouTube Paid Off
Back in February, Visit California embarked on a digital campaign that entailed YouTube takeover ads featuring a new video showcasing the state’s tourism opportunities every hour for 24 hours. Now, Google has released a case study that shows the impact of the state’s initiative.
Maria Bamford Has New 12-Step Series on Funny or Die
A new Funny or Die series that came out yesterday on the comedy platform stars Maria Bamford in her somewhat accustomed role as a nervous addict type attempting to change for the better. “The Program” centers around an LA 12-step group that focuses on debt.
Samsung Shutting Down Digital Movie and TV Service
Consumer-electronics maker lets customers transfer purchases to M-Go
GigaOm http://bit.ly/1o4sVvGTags: AMC, California, facebook, funny or die, liverail, Machinima, Maria Bamford, Netflix, Relativity Media, samsung, Strawburry17, The Killing, twitch, Vidcon, Vine, youtube