Thursday 7.31: News to Know
RTL Group Takes Majority Stake in SpotXchange for $144M
European broadcaster RTL Group has acquired a majority stake in SpotXchange, a Denver-based provider of programmatic video advertising services for publishers.
Opinions & Analysis
The Perks of Having a Private Netflix Account
Netflix is testing a “private viewing” feature that lets users hide a movie or show from their viewing history.
Perseverance, Not Apologies, Allowed Netflix To Prosper
Three technology executives from a San Francisco-based firm, Play Bigger Advisors, are marking the third anniversary of Netflix’s marketing gaffe in an article on Fortune’s Web site. They say that Netflix’s huge success now is largely due to the fact that CEO Reed Hastings apologized then.
Media Post http://bit.ly/1s6PrZf
How to fight fraud and ensure video viewability
Fraud and viewability have been the hot topics of 2014. And for a good reason — with digital dollars eclipsing traditional spend, everyone involved in digital advertising should be accountable for legitimate, authentic engagements.
iMedia Connection http://bit.ly/1uKIP7w
Streaming Video News
71 Movies Are About To Disappear From Netflix
Carve out some time this week to watch “The Pianist,” “Airplane,” and “Braveheart.” They’re among the 71 titles that will vanish from Netflix streaming on Aug. 1.
Business Insider http://read.bi/UBKYBN
Amazon Studios Head Roy Price on Competing With Netflix, Xbox Studios’ Demise (Q&A)
Roy Price comes from a long line of Hollywood executives. His father, Frank Price, was president of Universal Pictures in the 1980s and his grandfather, Roy Huggins, co-created The Rockford Files. “We would watch dailies sometimes at home on Sunday night,” he says. “You had to have a projector and a projectionist come over to your house to turn it on.”
Barry Diller Has an Aereo Hangover
Aereo, the embattled Web TV startup, says it hasn’t thrown in the towel in the wake of its Supreme Court defeat. But the company’s primary backer seems less convinced. IAC, which bet on Aereo early, has written down at least a portion of its investment in the startup.
Call of Duty and X-Men Top YouTube Trailers Leaderboard
Before the game, before the series, before the film, there’s always some kind of preview to entice viewers into tuning in at a later date. These trailers (if done right) represent entertainment in and of themselves. Some gain plenty of traction, as represented in the YouTube Trailers Leaderboard. Taking into account video content uploaded between April 1 and June 30 of this year, the top ten most viewed trailers list accounts for a total of 98 million views and 160 minutes of watch time.
Filmmaker Competition Ends in YouTube Space LA with Uma Thurman
The Jameson First Shot competition gives three, unknown filmmakers a chance to write and direct their own screenplays to be produced by Kevin Spacey’s Trigger Street Productions, now for three years running. Sponsored by Jameson Irish Whiskey and Spacey’s production company, the competition also lets the winners direct a Hollywood star in their video shorts. In the competition’s first year in 2012, Spacey himself starred, with Willem Dafoe taking the leading roles in 2013.
Twitter VS YouTube?
Somewhat lost in Twitter’s solid earnings report late Tuesday was a comment from the company’s new CMO Anthony Noto that Twitter will soon roll out a new promoted video product. While details are scarce, Twitter is hinting that brands and media companies will be able to upload videos, build organic audiences for them on Twitter, and then pay to promote them with ads. Sounds like this could position Twitter as a YouTube competitor.
YouTubers Are Crazy for Cheesy Brazilian Videos P&G and L’Oréal win with quirky clips
Three of this week’s clips on Adweek/VidIQ’s top 10 branded video chart come from Brazilian marketers that sell hair care products and smartphones, showing that brands don’t necessarily need to churn out the jaw-dropping content that video-savvy brands like Red Bull and GoPro are known for to keep viewers hooked.
Why is YouTube Blocking This Family Friendly Viral Video?
Late last week, I wrote a story entitled, “VidAngel to Clean-Up Streaming Movies and YouTube for Families.” Although I said that VidAngel’s video entitled, “This Poor Family Gets Shot with 3,192 Paintballs in 5.3 Seconds to Prove a Powerful Point,” was “controversial,” I put controversial in quotations marks. In fact, I also said, “the paintball video is one of few videos that you can share on Facebook with your friends, parents, siblings, and colleagues. Heck, you can even share this “controversial” video with nuns, the elderly, and your uncle Steve. Hey, when was the last time you could do that?”
Elizabeth Banks Books College Comedy Series with Paramount Digital
Paramount Digital Entertainment is partnering with actress Elizabeth Banks for its next digital project — the college comedy “Resident Advisors.” Described as a “workplace comedy set in the most hormonally-overloaded, sexually active, out-of-control workplace in the world: a college dorm,” “Resident Advisors” will follow a group of residential advisors who must navigate their tricky college world of sex, drugs, and midterms.
Legendary Entertainment’s Tom Lesinski Steps Down
Legendary Entertainment’s Tom Lesinski has left his post as the president of digital content and distribution for the company. At Legendary, Lesinski worked under Bruce Rosemblum, the president of TV and digital media. Legendary hired Lesinski in September 2013.
The Wrap http://bit.ly/1lfXoq3
‘Assassin’s Creed: Unity’ Shows Expert Parkour Promotion
Ubisoft is no stranger to releasing fun live-action videos surrounding its games, including a breathtaking parkour-related video for Assassin’s Creed IV: Black Flag, which made the rounds last year. So it should be no surprise that it’s returned for another round with Assassin’s Creed: Unity, which features the French FreeRun Family running through the city streets, with patrolmen in hot pursuit.
‘Pitch Perfect’ Producers Enroll in College Digital Comedy ‘Resident Advisors’
Paramount Digital Entertainment series from Elizabeth Banks and Max Handelman to revolve around dorm life
Activia’s ‘La La La’ with Shakira Becomes Most Shared Ad of All Time
After topping the 2014 FIFA World Cup ad charts from one week to the next, Activia’s collaborative “La La La” has become the most shared video ad of all time.
UK Vine Comedian Dapper Laughs Headed to Television
It seems like television is finally ready to start embracing new media talent in a big way. We’ve seen a bunch of popular YouTube stars — everyone from Shane Dawson to The Fine Brothers — crossing over into mainstream television and film projects recently, and we’re very pleased to report another one today. British comedian Daniel O’Reilly, better known on YouTube and Vine as Dapper Laughs, has scored his own show on Britain’s ITV2 network.
Gotham Awards Industry Tribute Goes to Netflix’s Ted Sarandos
This year’s Gotham Independent Film Awards will honor Ted Sarandos, the chief content officer at Netflix, for his innovative work in the industry. Credited with the binge-watching format and emphasis on original content for the web, there’s no doubt that Sarandos, with Netflix, has changed the way people view entertainment.
Teens Are Setting Themselves On Fire In Hopes Of Becoming Social Media Famous
Forget the town pool or weekend trips to the beach. This summer, teenagers have found something way more productive to do with their time; light themselves on fire in hopes of becoming social media famous on platforms like YouTube and Vine.
Business Insider http://read.bi/1lWLrpkTags: activia, aereo, Amazon Studios, Assassin's Creed, Barry Diller, Call of Duty, Dapper Laughs, Elizabeth Banks, Gotham Awards Industry, jameson first shot, Kevin Spacey, Legendary Entertainment, Netflix, Paramount Digital Entertainment, Pitch Perfect 2, Roy Price, RTL, Shakira, SpotXchange, Ted Sarandos, twitter, uma thurman, Vine, x-men, youtube, Youtube Space LA