Thursday 8.14: News to Know

/ Aug 14, 2014

Digital video industry news today

Vimeo Courts Top YouTube Stars to Sell Premium Content Directly

Vimeo has added three top YouTube stars to its lineup of premium content providers for Vimeo On Demand. Joey Graceffa, ComicBookGirl19, and Taryn Southern are all using the video site’s on-demand service to offer ad-free content for purchase.





Opinions & Analysis

4 Ways Brands Can Suck Less & Reach More on YouTube

Do you know how many brands are in the top 100 most subscribed to channels on YouTube? Just 6, which is lower than Twitter (16), and Facebook (41). YouTube is the ultimate litmus test for brands because it is much less easy to ‘buy’ engagement, in the form of Twitter followers, or promoted posts, or Facebook Likes. You can buy YouTube views, but that tactic becomes very apparent if you don’t generate the type of engagement that many views should bring.



YouTube Advertising for Orbit vs. Trident: It’s a Lot to Chew On

If you’re reading this blog you probably know that Google has an AdWords for Video service, also known as TrueView. These are promoted YouTube videos that are most frequently viewed as a pre-roll in front of other YouTube videos, usually with a “Skip Ad” option after five seconds. You may not know that views of those five seconds-plus are added to a promoted video’s overall public view count.



TV Everywhere: The Great Unwatched

A report out last month from Hub Research shows that the term TV Everywhere is just confusing to consumers. There’s your Shinola news lead of the week. Probably people in the business just roll their eyes when they hear that but given how much new has happened with video in just the last two or three years, it’s hard to fault consumers for not being up with the lingo.

Media Post


Marketers Aren’t Making Brand Video A Priority, Study Says

Many consumers visit brand Web sites on the hunt for videos, but brands don’t often offer enough video content to satisfy the demand. Consumers want video to help make purchase decisions, and 59% of consumers specifically say they’re “likely to watch video when visiting a brand web site,” according to a study of more than 1.000 consumers and more than 500 marketers from Levels Beyond, a video software company and content inventory platform.

Media Post


The ‘Ice Bucket Challenge’: A case study in viral marketing gold

Chances are if you’ve spent any time on social media in past couple of weeks, you’ve seen some of your friends dump a bucket of ice water over their heads. Maybe you’ve even seen a Kennedy do it. Or the New York Jets. Or Martha Stewart. Or Justin Timberlake.


Deals & Signings

Music Video Syncing Platform Vadio Raises $2M, Partners With VEVO

Bryce Clemmer says more people are streaming music and visiting sites like YouTube to view music videos every year.


Streaming Video News

Xbox One Getting New TV Streaming Features

Microsoft is preparing a new firmware update for its Xbox One console that will add a number of most-wanted features to the system, mainly revolving around involving friends in game experiences and tech support for a number of new items.



Full Cast of ‘Veronica Mars’ Is Coming Back for Upcoming Digital Spinoff

Earlier this year, CW Seed, The CW’s digital video division, picked up the digital “Veronica Mars” spinoff, “Play It Again, Dick.” Focusing on Ryan Hansen, who plays Dick Casablancas in “Veronica Mars,” the series shows him trying to rally the cast to appear in a new show starring him — it’s meta.



Netflix Adds Bill Cosby Stand-Up Special to Comedy Lineup

Netflix announced four new exclusive stand-up comedy specials today, including one from Bill Cosby shot last month, which will join the previously announced Chelsea Handler hourlong comedy special debuting in October.



TV Academy Awards Six Interactive Media Emmys

The interactive media wing of the Television Academy handed out six juried awards for the 66th annual Emmy Awards at an event Wednesday at the Leonard H. Goldenson Theatre.


The Haps With Apps

Vine for music videos: Mindie’s iOS app gets more ways to be creative as it finds its niche

Mindie, the ‘Vine-meets-music’ startup, has been developing nicely since we first covered it in October last year. Today it’s rolling out an update that brings the iOS app, and the platform that underpins it, to a new level of maturity.


YouTube News

BuzzMyVideo launches Buzzscorecard YouTube channel tool to boost video subscribers

If you’ve been producing high quality YouTube videos on your channel and no one seems to notice, it might be time to check out international online content promoter BuzzMyVideo’s newest tool, Buzzscorecard.

The tool looks at both your channel’s video content and overall look and feel and determines what you need to do to build an audience. The tool presents you with actionable items to help you build a subscriber base, increase views and generally make sure people actually want to view your videos.



The Fine Bros Force New Stars To React

The Fine Brothers have one of the most popular channels on YouTube and it looks like everyone is going to have to take a moment to react to that fact. That includes stars from the world of sports and mainstream television, as Beni and Rafi Fine are preparing to roll out a new version of their insanely popular React series.


Media News

Web Series Wednesday: Five Worth Watching

After getting numerous tips about intriguing web series, we figured we’d start compiling weekly lists of the most noteworthy. Thus, expect a post every Wednesday featuring five digital series that we think are pretty cool — excelling in terms of storytelling, acting, editing, and, of course, content. Here are some of the latest series that have been sent our way, so you can see what content the internet has in store without having to search for it.



Judy Greer-Hosted Health Series Goes from Yahoo to The CW

The CW is adding “Reluctantly Healthy,” a healthy-living series hosted by actress Judy Greer (“Arrested Development”), to its new Saturday morning educational and informational programming lineup called One Magnificent Morning.



Univision’s Flama Debuts NY-Based Comedy Series ‘The Bodega’

Univision and Bedrocket’s Flama is home to a new original, comedy series “The Bodega.” The scripted show follows a pair of brothers who have to work at their Dominican father’s NYC bodega, where they try to pull off a number of get-rich-quick schemes.



Vevo Partners With Pinterest, Adds Pin It And Drives Referral Traffic

Gaining entrée to an increasingly coveted community, Vevo is partnering with Pinterest. Per the deal, Vevo will be adding Pin It to the existing sharing options alongside all its videos on and its iOS apps. Its music video can now be freely shared among Pinterest users.

Media Post

Industry Highlights

Omelet Co-Founder Steven Amato Launches New Content Venture

Ad industry veteran Steven Amato has launched a new content venture called Contend, an LA-based shop focused on creating short- and long-form entertainment and branded content for “multiple distribution channels and networks.”



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